16 Restaurant Email Marketing Examples

Email marketing examples to engage restaurant guests and improve ROI

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Email Marketing for Restaurants

Email marketing is one of the most powerful and low-cost ways of improving your restaurant business.

Studies have shown that email marketing is the most cost-effective marketing strategy. Especially for offline brick-and-mortar companies.

Restaurant Email Marketing ExamplesFor instance:

  • A study published on WebpageFX says the ROI of email marketing, in general, is $44 for every $1 spent. Compare that to Facebook which returns $4-$5 for every dollar spent. It’s about 10x more effective.
  • The ROI of email marketing is 28.5% better than for direct mail.
  • According to an ebook from Gourmet Marketing, 70% of customers want restaurants to send them coupons and are prepared to use them.

These statistics are certainly impressive, so executing an email marketing campaign for your restaurant should be a priority.

However, even with the best email marketing strategy, your campaigns will fail if your emails do not engage your recipients.

So, what is the best way to engage your guests through email?

The answer is simple. You need to know who your guests are and how they behave while visiting your location(s).

With this kind of data, you can send personalized, targeted marketing messages that will have a much greater chance of engaging them.

Below you will find several restaurant email marketing examples that are possible with a WiFi marketing and guest intelligence platform.

 

Restaurant Email Marketing Examples

1. The Happy Birthday Email Example

 

This is perhaps the most popular email to send restaurant guests. What better way to engage a patron than to show them that you now only know their birthday is approaching, but that you want them to experience it in your restaurant.

You will want to send the email to them a few days prior to their actual birthday. That way, they can easily include it in their plans for the day.

Most will offer an incentive for the guest, such as a free drink or dessert. The goal is to get them to visit with friends or family on a special occasion.

This can help increase guest loyalty for all of them.

 

 

2. The Loyalty Email Marketing Example

 

With a WiFi marketing platform, it becomes easy to create and execute an effective customer loyalty program.

For instance, when a guest visits your restaurant 5 times, you can send them an email with a redeemable reward – 20% off your next meal, free appetizer, free T-shirt, or anything you would like to offer.

Since the system can sense when individual guests visit your location, it will track their visit count.

Then, it will automatically send the email with your reward when they reach the visit count of your choice.

The goal is to get them to return again and again. Plus, this is another way to engage your guests and keep your restaurant top-of-mind.

 

Restaurant Email Marketing Example 2 - Loyalty Program

 

3. The At-Risk Guest Email

 

This campaign is probably the most powerful for your business.

Bloom Intelligence uses artificial intelligence and machine-learning algorithms to determine when individual guests are at risk of not returning, also known as customer churn.

When a guest is deemed to be at-risk, the system will automatically send an email with an incentive to get them to return and re-establish their loyalty.

Bloom’s users are seeing up to 35%+ of their at-risk guests return. This is a huge boost for their revenue and CLV.

And the system will track everything for you, letting you know if the guest returned and/or redeemed the incentive.

Here is a great case study on this restaurant email marketing example.

 

Restaurant Email Marketing Example 3 - At-risk Customers

 

4. The Special Occasion Restaurant Email Marketing Example

 

Holidays and special occasions are a great opportunity to engage with your guests through email.

Whether offering an incentive or not, sending an email for Mother’s Day, Thanksgiving, Veteran’s Day, or even National Chicken Wing Day can get guests to remember you when they are deciding on their plans for that day.

Again, the system will give you accurate reports of the ROI of every campaign, all the way down to a guest walking back through your door.

Here is a great restaurant email marketing example from a Bloom user:

 

Restaurant Email Marketing Example 4 - Special Occasions

 

5. The First-Time Visitor Return Email

 

While it’s always exciting to realize you had a first-time visitor in your location, it’s even more gratifying when they return.

When a guest visits your restaurant and logs in for the first time, a customer profile is created for that patron.

You can configure the system to automatically send an email to first-time visitors after they have visited your establishment.

By getting them to return for a second visit, you are helping them establish loyalty and a habit of visiting your restaurant.

The system tracks tangible ROI and first-time visitor return rates, easily seen in the graphic dashboard and reports.

 

Restaurant Email Example 5 - Second Visit

 

6. Guest Survey Restaurant Marketing Email

 

It is no secret that today, positive online ratings and reviews are a huge component of a successful restaurant business.

With this restaurant email marketing campaign, you can help improve online ratings and even mitigate poor ratings.

After a guest visits your restaurant, the system will wait a set period of time. Then, it will send an email asking the guest to provide a rating of their recent experience.

Should they rate you positively, you can follow up with an email containing links to your online rating pages.

Or, if the guest had a bad experience, you can follow up with an apology email and an incentive to get them back to give you another chance.

Over time, your overall online restaurant reputation will begin to improve, bringing in even more guests.

 

Restaurant Ratings Email Example 6

 

7. Advanced Guest Ratings Email Marketing Example

 

Another great way to improve your restaurant’s reputation by improving ratings is integrated directly with online rating sites like Google and Facebook.

Using Bloom, you can send a guest an email shortly after they have dined at your establishment.

This email contains buttons that will take the guest directly to the rating site where they can leave their rating and/or review. There is also a link they can click if they had a bad experience that will allow them to contact you directly so you can make things right and save them as a loyal guest.

With Bloom Google and Facebook integrations, all ratings and reviews can be seem in the Bloom platform in one place. You can review and respond to them all in real time.

Here is an example of what this email marketing example looks like:

 

Restaurant Email Marketing Template for Review Request

 

8. Gift Cards Email Example

 

If you offer gift cards for your restaurant, let your guests know! Gift cards are a great way to get new and current guests back through your doors.

Whether it is a holiday, someone’s birthday, a special occasion, gift cards are a very popular gift to both give and receive.

Here’s a great example of a gift card email:

 

 

9. Take-Out and Delivery Email Example

 

The pandemic changed the way consumers choose to dine. Now more than ever, take-out and delivery orders are more popular than ever.

If you offer a take-out or delivery service, make sure your guests are aware. Send a simple email letting them know.

Make sure to include a link to your online ordering platform and/or your phone number to order. Also, if you have any restrictions on these orders or only offer delivery to a particular area, make sure to also include that information.

Here’s a simple email marketing example for delivery service:

 

Restaurant Marketing Email Example for Free Delivery

 

10. Online Ordering Email Example

 

Online ordering is also more popular than ever. Let your guests know that they can order your items right from their mobile phone or home/work computer.

A simple email informing them can bring back a great return on investment!

 

Restaurant Marketing Email Example for Online Ordering

 

11. Mobile App Email Example

 

Are you launching a new mobile app for your restaurant?  Do you want more app downloads?

Another great way to execute a restaurant email marketing campaign is to let your guests know about your mobile app. Get more subscribers with a simple one-off email campaign!

 

 

Other Restaurant Email Marketing Examples

 

These are just some of the countless automated email marketing campaigns that can be created and executed using a WiFi marketing and guest intelligence platform.

Other examples include:

  • Guest anniversary emails
  • Guest milestone emails
  • Any other “upon exit” emails your team can brainstorm
  • Specials and new menu item emails
  • Upcoming events emails

Every email can be sent immediately, scheduled, or sent based on specific behavior or demographic data.

Likewise, you can segment your guest list and send different emails to different guest personas, including which store they frequent.

 

Discover Bloom Intelligence

Email marketing offers excellent ROI potential if executed properly.

You need a plan, it must be executed in accordance with best practices, and you need to see and understand the numbers on the backend.

Bloom Intelligence offers WiFi marketing and analytics solutions tailored to drive subscriptions and guest engagement while measuring ROI on every campaign.

Repeat guests mean repeat profits. Start getting them today!

In today’s competitive environment, we can give you the competitive edge for success! Let us show you how.

 

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

Bloom CRM Database FAQs

What Does CRM Stand For?

CRM stands for Customer Relationship Management database. To summarize, a CRM database is a collection of guest data grouped into customer profiles. So, a CRM can be used to understand your customer base, and for segmented, targeted marketing campaigns that can be tracked for accurate attribution.

What is a CRM Database?

A CRM Database is a digital collection of individual guest information grouped into customer profiles. Likewise, the database consists of detailed guest data such as names, behavior data, demographics, addresses, zip codes, emails, and phone numbers. As a result, these profiles are used to track communication and to remarket to guests.

What are Examples of a CRM Database?

An example of a CRM database for offline companies is the Bloom Intelligence CRM database. For example, using guest WiFi access points & guest WiFi landing pages, the platform collects guest behavior data, whether they log into WiFi or not, and builds detailed customer profiles for marketing and attribution. By comparison, other popular CRM’s include Salesforce, Microsoft Dynamic, and Hubspot.

How Do I Create a CRM Database?

For restaurant and retail locations, the easiest and best way to create a CRM database is to use your WiFi access points, Guest WiFi landing page, website widgets, and API’s to collect guest information and behavior data. Then, once configured, your guest data is collected and cleaned automatically.

The Power of a Restaurant CRM Database

Optimize restaurant marketing in 2021

Optimize retail &
business operations

Track restaurant marketing in 2021

Track attribution of
customer campaigns

wifi marketing for new customers

Trigger marketing
campaigns based on
marketing presence

how wifi marketing helps

Measure the health
of corporate & franchisee
locations

wifi marketing for coffee shops

Compare locations or
group of locations to
quickly identify opportunities
or threats

Are you ready to grow
your business with a
restaurant CRM database and
Wifi marketing automation?

If so, find out how Bloom Intelligence’s WiFi analytics
& marketing platform measures offline guest
behavior and builds guest loyalty.

So, it’s time to start leveraging your guest WiFi to gain
a competitive edge. Then watch your profits grow.

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