Email marketing is one of the most powerful and low-cost ways of improving your restaurant business.
Studies have shown that email marketing is the most cost-effective marketing strategy. Especially for offline brick-and-mortar companies.
- A study published on WebpageFX says the ROI of email marketing, in general, is $44 for every $1 spent. Compare that to Facebook which returns $4-$5 for every dollar spent. It’s about 10x more effective.
- The ROI of email marketing is 28.5% better than for direct mail.
- According to an ebook from Gourmet Marketing, 70% of customers want restaurants to send them coupons and are prepared to use them.
These statistics are certainly impressive, so executing an email marketing campaign for your restaurant should be a priority.
However, even with the best email marketing strategy, your campaigns will fail if your emails do not engage your recipients.
So, what is the best way to engage your customers through email?
The answer is simple. You need to know who your customers are and how they behave while visiting your location(s).
With this kind of data, you can send personalized, targeted marketing messages to your customers that will have a much greater chance of engaging them.
Below you will find several restaurant email marketing examples that are possible with a WiFi marketing and customer intelligence platform.
Restaurant Email Marketing Examples
1. The Happy Birthday Email
This is perhaps the most popular email to send restaurant customers. What better way to engage a patron than to show them that you now only know their birthday is approaching, but that you want them to experience it in your restaurant.
You will want to send the email to them a few days prior to their actual birthday. That way, they can easily include it in their plans for the day.
Most will offer and incentive for the customer, such as a free drink or dessert. The goal is to get them to visit with friends or family on a special occasion.
This can help increase customer loyalty for all of them.
2. The Loyalty Email
With a WiFi marketing platform, it becomes easy to create and execute an effective customer loyalty program.
For instance, when a customer visits your restaurant 5 times, you can send them an email with a redeemable reward – 20% off your next meal, free appetizer, free T-shirt, or anything you would like to offer.
Since the system can sense when individual customers visit your location, it will track their visit count.
Then, it will automatically send the email with your reward when they reach the visit count of your choice.
The goal is to get your customers to return again and again. Plus, this is another way to engage your customers and keep your restaurant top-of-mind.
3. The At-Risk Customer Email
This campaign is probably the most powerful for your business.
Bloom Intelligence uses artificial intelligence and machine-learning algorithms to determine when individual customers are at risk of not returning, also known as customer churn.
When a customer is deemed to be at-risk, the system will automatically send an email with an incentive to get the customer to return and re-establish their loyalty.
Bloom’s customers are seeing up to 35%+ of their at-risk customers return. This is a huge boost for their revenue and CLV.
And the system will track everything for you, letting you if the customer returned and/or redeemed the incentive.
Click the banner below for a great case study on this restaurant email marketing example.
4. The Special Occasion Email
Holidays and special occasions are a great opportunity to engage with your customers through email.
Whether offering an incentive or not, sending an email for Mother’s Day, Thanksgiving, Veteran’s Day, or even National Chicken Wing Day can get customers to remember you when they are deciding on their plans for that day.
Again, the system will give you accurate reports of the ROI of every campaign, all the way down to a customer walking back through your door.
Here is a great restaurant email marketing example from a Bloom user:
5. The First-Time Visitor Return Email
While it’s always exciting to realize you had a first-time customer in your shop, it’s even more gratifying when they return.
When a customer visits your restaurant and logs in for the first time, a customer profile is created for that patron.
You can configure the system to automatically send an email to first-time visitors after they have visited your establishment.
By getting them to return for a second visit, you are helping them establish customer loyalty, and a habit of visiting your restaurant.
The system tracks tangible ROI and first-time visitor return rate, easily seen in the graphic dashboard and reports.
6. Customer Ratings Email
It is no secret that today, positive customer ratings are a huge component of a successful restaurant business.
With this restaurant email marketing campaign, you can help improve online ratings and mitigate poor ratings.
After a customer visits your restaurant, the system will wait a set period of time. Then, it will send an email asking the customer to provide a rating of their recent experience.
Should the customer rate you positively, you can follow up with an email containing links to your online ratings pages.
Or, if the customer had a bad experience, you can follow up with an apology email and an incentive to get them back to give you another chance.
Over time, your overall online restaurant reputation should improve, bringing in even more customers.
7. Other Restaurant Email Marketing Examples
These are just some of the countless automated email marketing campaigns that can be created and executed using a WiFi marketing and customer intelligence platform.
Other examples include:
- Customer anniversary emails
- Customer milestone emails
- Any other “upon exit” emails your team can brainstorm
- Specials and new menu item emails
- Upcoming events emails
Every email can be sent immediately, scheduled, or sent based on specific behavior or demographic data.
Likewise, you can segment your customer list and send different emails to different customer personas, including which store they frequent.
Customer segmentation is a powerful restaurant email marketing strategy.
Email marketing offers excellent ROI potential if executed properly.
You need a plan, it must be executed in accordance with best practices, and you need to see and understand the numbers on the backend.
Bloom Intelligence offers WiFi marketing and analytics solutions tailored to drive subscriptions and customer engagement while measuring ROI on every campaign.
Repeat customers mean repeat profits. Start getting them today!
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“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”
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It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow.