WiFi Proximity Marketing

What Is WiFi Proximity Marketing?

WiFi proximity marketing allows you to sense your customers presence at your locations and influence customers behavior through marketing in real time. WiFi proximity marketing allows you to increase revenue and improve customer loyalty. Therefore, by personalizing your customers experience, your customer lifetime values and per-person averages will grow.

WiFi proximity marketing allows you to better understand your customer behavior and drive business intelligence and better marketing.

How WiFi Proximity Marketing Works

Every smartphone, tablet, or laptop can be uniquely identified by your WiFi access point. This allows you to track behavior of not only your overall customer base, but individual customers, as well.

Better yet, customers do not even need to log into WiFi for their anonymous data to be tracked and recorded.

WiFi proximity marketing is so effective today because almost every consumer has a smartphone, tablet or laptop.

Likewise, they are engaged with their device now more than ever, even when visiting brick-and-mortar locations.

With Bloom Intelligence, this vast amount of data can be studied in our easy to use WiFi analytics dashboard.

Being able to sense when a customer is at your location or even not at your location,  gives you the ability to send targeted, personalized messages in real time based upon their current behavior.

What Value Can I Get From It?

Proximity marketing can provide a much larger amount of ROI on your marketing campaigns.

Likewise, it can make your marketing and operations decisions much easier. This is because you will be making intelligent, data-driven decisions.

Plus, you can deliver timely and relevant marketing messages.

Examples of WiFi Proximity Marketing

For instance, by studying your data, you may find that your dwell times have been decreasing.

According to a study by PathIntelligence, increasing dwell time by just 1 percent leads to an average 1.3 percent increase in sales.

Although 1 percent may not sound like much, let’s take a look at how those numbers look in concrete terms.

So, let’s say the average customer spends 60 minutes at your restaurant and spends an average of $30 per table.

If you encourage customers to stay only 6 minutes longer, they’ll spend an average of $3.90 more at your business.

Knowing this, you can create a campaign that will deliver a redeemable coupon to a customer when they log into your WiFi.

By offering a free appetizer, for example, you can get your guests to stay longer and spend more money.

Better yet, you can watch your analytics update in real time. And, you can compare date ranges and multiple locations where applicable.

Another example might be that after studying your analytics, you realize that your customer return rate is low.

Just as in the previous example, when a customer logs into your WiFi, you can send them a message with an incentive to return for another visit.

By watching how many of those customers return over time, you can optimize the campaign for better results.

Additional Uses for Your WiFi Collected Data

WiFi proximity marketing gives you the ability to track the behavior of individual customers at your brick-and-mortar location.

This is the kind of data that online marketers have enjoyed for decades. Now brick-and-mortar locations have access to this powerful data.

As a bonus, you can send timely messages to your customers even when they are not at your physical location.

For instance, you can create various campaigns based upon your customer behavior data.

Bloom Intelligence provides a wealth of information for those who truly want to understand the way their marketing strategy works as a whole to drive sales.

Bloom provides WiFi-collected customer data about popular visit times, daily traffic, churning customers, average customer repeat rates, and more.

These metrics lend themselves to collection more easily, but Bloom can also help with more elusive and long-term concepts like customer loyalty.

Not only can you send messages when your customers are on-premise, you can create intelligent, targeted, and personalized marketing campaigns.

These powerful marketing campaigns include:

• Birthday Campaigns
• Upon Exit Campaigns
• Upon Registration Campaigns
• Customer loyalty and milestones Campaigns
• Ratings upon exit Campaigns
• Save At Risk Customer Campaigns
• Anniversary Campaigns and more

This type of marketing is known as WiFi marketing and is a powerful marketing tool in the restaurant and retail industries.

In addition, you can segment your customer list into various customer personas. This allows you to tailor your messaging to those personas for better marketing ROI.

An article on CMO.com reported that targeted advertising is, on average, twice as effective as non-targeted ads, and consumers are willing to trade their data for deals, points, or discounts.

Tracking WiFi Proximity Marketing ROI

One of the best features of WiFi proximity marketing is the ability to track marketing ROI.

Traditionally, brick-and-mortar marketers have had a difficult time tracking ROI on their marketing dollars.

With WiFi proximity marketing technology, it is easy to track ROI all the way down to a person walking back in your door. Likewise, if you sent an offer, you can see who returned and redeemed it.

Customer profiling and targeted marketing can be extremely valuable to your business.

They give you a greater understanding of who your best customers are, allowing you to speak to them when, where and how they want to be spoken to.

Consequently, this drives engagement, familiarity and loyalty between you and your customers, driving solid increases in marketing ROI.

WiFi Proximity Marketing with Bloom Intelligence

It’s time to start leveraging your guest WiFi to gain a competitive edge. Send immediate messages or use the data for long-term highly-optimized marketing campaigns.

Then watch your profits grow.

Leverage the power of customer data at your physical location.

Schedule a Free Demo or call us at 727-877-8181 today to see it in action!

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