wifi-marketing

How To Choose The Best WiFi Marketing Software

Make the Right Choice for Your Business

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How to Choose the Best WiFi Marketing Software for Your Business

Choosing the Best WiFi Marketing SoftwareYou’ve heard of guest WiFi marketing. You’ve done your initial research on what it is and how it works.

Now you’re ready to begin looking under the hood and comparing platforms to decide which is best for your business.

So, where do you begin?

What process should you follow to make sure you’re getting the best software for your unique business needs?

  1. Why You Need a WiFi Marketing Platform

When it comes to brick-and-mortar marketing and operations, nothing is more powerful than detailed, comprehensive, and accurate customer data.

Likewise, marketing ROI can be very difficult to measure.

With an enterprise WiFi marketing software solution, you’ll have the ability to collect customer data from a large sample size of your visiting customers from multiple different sources of customer data.

With this data, you’ll be able to make smarter, data-driven decisions about your marketing and operations.

This can quickly save on costs, increase customer loyalty, and boost your bottom line.

Today’s consumers expect personalized marketing messages.

Research from McKinsey showed that companies deliver five to eight times the ROI on marketing spend and boost sales by 10 percent or more when they leverage data-driven personalization.

The best WiFi marketing platforms allow you to create these personalized marketing campaigns and automate them.

You’ll quickly build a large clean customer database of detailed customer profiles and begin to visualize your various customer personas.

Then, you can segment your customer database and begin building powerful automated and personalized marketing campaigns to save churning customers, improve ratings and reviews, build a loyalty program, and much more.

  1. Understand the Mechanics of WiFi Marketing

The first step in deciding on the best WiFi marketing software is to genuinely understand the ins-and-outs of WiFi marketing and analytics.

You’ll want to understand how the data is collected, and how it is stored and viewed. And how you can use it to improve marketing and operations.

By gaining a thorough understanding of the concepts and procedures involved, you’ll be able to make smarter and easier marketing & operations decisions for your restaurant, retail or other type of physical locations.

Likewise, you’ll be able to closely match your business needs to the capabilities of the platforms you are interested in.

Fortunately, Bloom Intelligence offers the educational information you’ll want to absorb before choosing your new WiFi marketing and analytics platform.

To learn how the data is collected and used, download and study our free guide, 8 Ways WiFi Marketing Can Grow Your Business.

You’ll learn how data is collected from a large sample of your customers – even if they never log into WiFi. How the data can be used to grow your business is explained in the rest of the guide.

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  1. Define and Document Your Unique Business Needs

Every brick-and-mortar business is unique. Even stores within the same franchise have their own unique issues and areas for improvement.

Before investing in guest WiFi marketing software, you’ll want to closely analyze the needs of your company.

Of course, you want to see increases in revenue. But it is how to obtain these increases that are important in this case.

For instance, do you want to simply increase foot traffic, or increase customer dwell time resulting in more customer spending?

Do you wish to be able to more accurately measure marketing ROI, or see online customer ratings and reviews improve?

Do you want cleaned and verified data? Are you interested in understanding your customers behavior at your locations to optimize operations?

Remember that the reputation of the vendor and costs are important, but how well the platform suits your needs is the most crucial piece of the puzzle.

Once you have established and documented the wants and needs of your company, then you can begin searching for a WiFi marketing solution that best fits your business.

  1. Begin Your Top-Level Search

Once you have a solid grasp on the concepts of WiFi marketing and analytics, and you know what you want to get out of a platform, you’ll want to begin searching for the best fit – exciting!

This step is as easy as visiting your favorite web search provider and searching for “WiFi Marketing Solutions” or “WiFi Marketing for Restaurants”, or similar terms.

Be aware that many times you will see paid advertisements at the top and/or bottom of each search results page.

Many of these companies are startups with basic marketing software.

They have not been tested, hardened, and evolved over time. Instead, you will typically find the top-quality options in the non-paid, organic results.

Conduct searches for different keyword phrases (WiFi marketing, WiFi marketing platform, WiFi analytics platform, restaurant WiFi marketing, etc.) and you’ll begin to see the best-of-the-best frequently appearing on the first page.

Visit these websites and do a deep dive into their content.

Do they offer all of the features that will fulfill your business needs? Do they offer tiered pricing and features? Is immediate customer service or a website chat feature available?

If you find a match, write down the name of the company and website address to use in the next step.

Once you’ve found several potential options, begin narrowing them down to the 3 or 4 that you feel would be the best options.

Choose the Right WiFi Marketing Software

  1. Compare Your Best Options

The easiest way to compare your short-list of possible WiFi marketing software solutions is to use a spreadsheet.

You’ll be able to compare each solution side-by-side and easily discover your best option.

Make sure to include all of your value points in the spreadsheet in order of importance for your business.

Remember to include points such as years the company has been in business, support options and any hidden fees or extra charges.

For your convenience, we have created an Excel spreadsheet template for you to use in your quest for the best WiFi marketing solution. Click the button below to download it for free.

Download: Wi-Fi Marketing Vendor Comparison Spreadsheet

Once you have all of your information documented, it’s time to take each solution for a test-drive. Call and schedule a demo with each vendor.

Have any questions or concerns ready to ask during your demo, as well as your spreadsheet to add or change any information you’ve already collected.

Make sure to include key shareholders in your demo session so they can help you decide on the best solution.

  1. Make Your Decision

Remember that finding the right solution isn’t necessarily about ratings and what’s hot at the moment.

It’s about identifying the solution that is most suitable for your team, your goals, and your overall business. And finding a partner that aligns and supports your goals.

Take your time and include the stakeholders who will be utilizing the software.

Following these steps will help ensure that you make the best decision to drive more revenue, decrease customer churn and create more loyal, lifelong customers.

 

Testimonials

Average Rating: 5.0 stars

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

“We use this service for our business and it is amazing. Measuring customer behavior and automatically marketing to them based on those behavior triggers is truly a step in the right direction for retail technology. Thank you, Bloom Intelligence!”

Jeff Catherell

They do a great job for us. Excellent company to work with!

Brandon Graham

“Great product, awesome customer service and very reliable. 100% recommended”

Francisco Iniguez

“Pal and Theresa have been so informative and so kind! They were wonderful at explaining Bloom and dang, the amount of things this platform can track for your business is amazing!”

Amanda
Best support team we have worked with. They are quickly responsive and keep us updated constantly with all our restaurant locations! Best way we have found to collect customer data.
Peyton Kraus

This tool has proven useful in collecting data for many aspects of what we do. Not only can we provide our customers with more of what they want using this data, we can grow our brand through targeting for franchise development, too.

Janene Krueger

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross

We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!

Angela Fallen

“Amazing service! I have been a client for years. I will continue to sign up all new businesses with Bloom.”

Memphis Garrett

They are really easy to work with and have helped us to capture a tremendous amount of customer information. Thanks Bloom!

Michael Brown

“Bloom is the only company to provide us with the necessary tools to compete with the e-commerce businesses. Without this company there is no way of knowing (or at least having a general understating) of what our attribution rate was, life time value of customer (LVT), dwell time, etc. Frankly, I didn’t even know what that stuff even meant until I met with one of their sales reps. Without this data, brick and mortars will always be step(s) begins.”

Serge Osaulenko

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April Bocchieri

“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

Loren

“Our marketing efforts have been much more focused and effective partnering up with Bloom Intelligence. I find some of the things that they can do with our data to be nothing less than amazing. Looking forward to tracking the results of our Holiday campaign.”

Mark Parente

“These guys are so supportive, talented, and responsive. A great partner indeed.”

Owner, Good Karma

“I’m blown away by Bloom Intelligence’s marketing/software platform! The team is super reliable, efficient, professional and knowledgable about every aspect of the system. I’m new to the platform, and I would like to call out Edward Kennedy for being so patient and doing an outstanding job in walking me through the platform. The team of 5+ members took the time out of their day and held a Zoom conference to train me. I can’t wait to use Bloom Intelligence for my marketing campaigns moving forward.”

Sydney Dixon

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel

“Always a pleasure working with the Bloom Intelligence crew! Shout out to Edward and Pal!”

Brittany

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

Free Download: The Bloom Intelligence WiFi Marketing Guide

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  • Customer Testimonial

    Bloom Intelligence goes above and beyond.

    “They have always been attentive through whatever needs and questions we have.

    They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

    ~ Matt Thompson, Managing Partner
    Madison Social

  • Customer Testimonial

    Great, Personalized Customer Service.

    “Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

    ~ Loren
    Carrabba's Original

Are You Ready to Grow Your Business with WiFi Marketing?

If so, Find out how Bloom Intelligence’s WiFi analytics & marketing platform measures offline customer behavior and builds customer loyalty.
It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow.