wifi-marketing

WiFi Marketing Solutions for Successful Multi-Unit Operators

Here’s What To Consider
When Choosing an Enterprise
WiFi Marketing Solution

Get A Free Demo

Restaurant and retail marketers are constantly seeking a way to gain a competitive advantage over their competition.

With an almost overwhelming amount of competition and constantly increasing advertising costs, more and more business owners are turning to WiFi marketing to help them seize the upper hand.

What is WiFi Marketing?

WiFi Marketing SolutionsWiFi marketing is a relatively new marketing strategy for brick-and-mortar businesses. It uses the guest WiFi access point at your place of business. It anonymously monitors the behavior of customers who visit your store – even if they don’t login to your WiFi.

This is an important feature that you should consider when choosing the right WiFi marketing solution for your business.

Many Wifi marketing solutions will only log customer presence if the customer logs into WiFi. Consequently, this seriously decreases the overall sample size of data collected.

The Bloom Intelligence Wifi marketing solution starts tracking anonymous customer data as soon as someone enters your location.

These anonymous analytics show you foot traffic metrics of your actual customers, such as:

  • First-time visitors
  • Repeat visitors
  • Dwell times
  • Foot traffic by day of the week and hour of the day
  • Customer repeat rates, and more.

These metrics are valuable to business owners when establishing baseline foot traffic tendencies, and when creating and monitoring results of existing and new marketing campaigns.

Plus, you can use this data to optimize your operations by showing data about your location that you just were not able to see before.

New call-to-action

Individual Customer Analytics

The true power of WiFi marketing ensues when customers login through your WiFi access point.

When they attempt to log in, they are automatically taken to a WiFi landing page, or captive portal page.

This a page that requires a user to enter certain information, such as their name or email address, before they are connected to the internet.

When this happens, the WiFi marketing and customer intelligence hub will find all previous data associated with that mobile device.

This past and current data is then added into a detailed customer profile consisting of the customer’s demographic and behavior data. Then Bloom adds other customer data points from social media, online, POS, and other silos of customer data.

From that point on, whenever the customer returns, whether they log in to WiFi or not, their individual customer behavior data will be tracked, and their customer profile will be updated.

WiFi Marketing Customer Profile

Advanced Wifi marketing solutions give you the ability to do progressive profiling.

This means that every time a customer returns and logs into your WiFi, they will be asked for a different piece of information that is missing from their customer profile.

Over time, you will build the most complete and valuable customer list possible.

New call-to-action

Clean, Validated Data

At times, customers may try to log in with a phony email address, or attempt to enter a bogus phone number or zip code.

When this happens, analytics become skewed and marketing effectiveness decreases.

If you’re marketing with unclean data, you’re simply leaving money on the table.

Make sure that when deciding upon a WiFi marketing and analytics solution that they are proactively and automatically cleaning all data collected. This means verifying email addresses in real time and restricting access until a verified email is entered.

Phone numbers should contain an existing area code, and zip codes should be verified as well. The validation should have no effect on page load time or user experience.

With accurate cleaned data, you can increase the effectiveness of your email marketing campaigns.

This is because you will not be sending emails to fake email addresses. At the same time, your WiFi marketing campaigns can be broken up into specific geographic regions.

For instance, if you have multiple restaurants, you could send messages only to people in a specific zip code.

Another way to have the most accurate customer data is to eliminate the data collection from your staff, vendors, or any other non-customer who uses your WiFi access.

This will give you more accurate data for dwell time averages, repeat visitor rates and other critical metrics.

Customer Segmentation

Another feature you should look for in an enterprise WiFi marketing solution is the ability to filter, sort and segment your customer list based on the collected demographic and behavior data.

Bloom Intelligence allows users to filter and segment their customer profile database by any variables or combination of customer data Bloom collects.

By segmenting your customer list into different groups, you’ll have the ability to create customer buyer personas.

Then you can use these customer personas to personalize your marketing, advertising, and your customer experience at your location.

Some examples of segmented lists might be:

  • Customer who gave you a negative rating and are at risk of churning.
  • Customers under 30 who have visited more than x times
  • Customers whose average dwell time is under 20 minutes
  • Men below 45 years old who have only visited your establishment once
  • Women/Men who haven’t visited in over 3 months

Imagine the countless marketing opportunities you’ll be able to create when you can send specific messaging to specific lists.

Recent studies have shown that segmented email marketing provides an open rate that is 14.32% higher and, on average, almost twice as effective as non-targeted promotions.

Segmenting your customer database for marketing and discovering your ideal customer groups to personalize your customers experience can increase your revenue and help your business grow.

Restaurant Customer Segmentation Guide

Types of Segmented Customer Lists

There are two types of lists available with Bloom Intelligence – static lists and smart lists.

Static lists, when saved, will never change. If new customers meet the criteria, they will not be added to the list.

Likewise, those who no longer meet the criteria will not be removed.

Smart lists, when saved, will continue to be updated in real time. When a customer meets the criteria, they are added to the list immediately.

Likewise, if a customer no longer meets the criteria, they will be removed immediately.

Reporting and Measuring ROI
WiFi Marketing Solutions ROI

A crucial feature of any enterprise WiFi marketing solution is the ability to provide accurate, detailed reports.

All the way down to knowing who walked back into your location because of a specific campaign. Many providers provide generic reports, but you want to make sure you can see the results of individual marketing campaigns.

You also want to make sure that tangible ROI of each campaign is provided in the report.

This will allow you to measure results and optimize your campaigns over time.

And it will guide you to the highest ROI possible on each and every campaign.

The #1  Enterprise WiFi Marketing Solution

From the very beginning of your customer’s journey, Bloom Intelligence allows restaurant and retail owners to track their behavior patterns, collect demographic data, and ensure the data is clean and easily useable.

Automatically build large, powerful customer databases that you will use to increase your operational efficiency and increase customer loyalty.

You will be able to engage with, and market to your customers on a much more personalized level.

This increases your marketing effectiveness while improving your overall customer satisfaction level.

With the ability to see detailed attribution and ROI of every campaign, Bloom delivers the most complete and robust WiFi marketing solution and analytics suite of tools available today.

If you’d like to see more, schedule a free demo here.

 

Testimonials

Average Rating: 5.0 stars

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

They do a great job for us. Excellent company to work with!

Brandon Graham

“I’m blown away by Bloom Intelligence’s marketing/software platform! The team is super reliable, efficient, professional and knowledgable about every aspect of the system. I’m new to the platform, and I would like to call out Edward Kennedy for being so patient and doing an outstanding job in walking me through the platform. The team of 5+ members took the time out of their day and held a Zoom conference to train me. I can’t wait to use Bloom Intelligence for my marketing campaigns moving forward.”

Sydney Dixon

They are really easy to work with and have helped us to capture a tremendous amount of customer information. Thanks Bloom!

Michael Brown

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

This tool has proven useful in collecting data for many aspects of what we do. Not only can we provide our customers with more of what they want using this data, we can grow our brand through targeting for franchise development, too.

Janene Krueger

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross

“Always a pleasure working with the Bloom Intelligence crew! Shout out to Edward and Pal!”

Brittany
Best support team we have worked with. They are quickly responsive and keep us updated constantly with all our restaurant locations! Best way we have found to collect customer data.
Peyton Kraus

“We use this service for our business and it is amazing. Measuring customer behavior and automatically marketing to them based on those behavior triggers is truly a step in the right direction for retail technology. Thank you, Bloom Intelligence!”

Jeff Catherell

“Great product, awesome customer service and very reliable. 100% recommended”

Francisco Iniguez

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April

“Pal and Theresa have been so informative and so kind! They were wonderful at explaining Bloom and dang, the amount of things this platform can track for your business is amazing!”

Amanda

“Amazing service! I have been a client for years. I will continue to sign up all new businesses with Bloom.”

Memphis Garrett

“These guys are so supportive, talented, and responsive. A great partner indeed.”

Owner, Good Karma

“Our marketing efforts have been much more focused and effective partnering up with Bloom Intelligence. I find some of the things that they can do with our data to be nothing less than amazing. Looking forward to tracking the results of our Holiday campaign.”

Mark Parente

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel

We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!

Angela Fallen

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April Bocchieri

“Bloom is the only company to provide us with the necessary tools to compete with the e-commerce businesses. Without this company there is no way of knowing (or at least having a general understating) of what our attribution rate was, life time value of customer (LVT), dwell time, etc. Frankly, I didn’t even know what that stuff even meant until I met with one of their sales reps. Without this data, brick and mortars will always be step(s) begins.”

Serge Osaulenko

“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

Loren

Free Download: The Bloom Intelligence WiFi Marketing Guide

Download the Guide
  • Customer Testimonial

    Bloom Intelligence goes above and beyond.

    “They have always been attentive through whatever needs and questions we have.

    They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

    ~ Matt Thompson, Managing Partner
    Madison Social

  • Customer Testimonial

    Great, Personalized Customer Service.

    “Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

    ~ Loren
    Carrabba's Original

Are You Ready to Grow Your Business with WiFi Marketing?

If so, Find out how Bloom Intelligence’s WiFi analytics & marketing platform measures offline customer behavior and builds customer loyalty.
It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow.