SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS
What our happy customers
“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”
“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price. In addition, we’re able to communicate our new product promotions by using the landing page as a digital billboard. A “no-brainer” for anyone working with limited Marketing $$.”
Bob Cross, Vice President of Operations
Atlanta Bread Company
“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”
Atlanta Bread Company
“They have always been attentive through whatever needs and questions we have.
They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”
Matt Thompson, Managing Partner
“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”
WiFi Analytics FAQs
What is WiFi Analytics?
In short, WiFi Analytics is the process of collecting & analyzing customer data from WiFi-enabled devices through WiFi access points. Subsequently, this data is used to create KPI’s around customer behavior at a location such as dwell time or churn likelihood. Then, these KPI’s are used to improve operations, trigger marketing, and track campaign results.
What is Customer Churn?
Customer churn or customer attrition is the percentage of customers that stopped using your service or going to your locations during a specific period. So, marketers use this data to create marketing campaigns to save at risk customers. Likewise, operators utilize this data to optimize business operations.
How do you track marketing for physical locations?
Marketers of physical locations track performance of their marketing campaigns by using WiFi analytics. Location marketers use email addresses of customers that are associated to WiFi-enabled device to track via WiFi access points whether that customer returned to a location from an email or online marketing campaign.
What is Customer Dwell Time?
First, customer dwell time is the length of time a customer stays at your location. For instance, in restaurants, it is also called table turn time. Overall, customer dwell time is used to measure the efficiency of their staff of servicing their customers. As a result, this combined with customer satisfaction has a direct correlation to revenue production efficiency of your staff.