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Experience the Power of Customer Intelligence

Customer Intelligence allows multi-unit operators
to personalize their customers’ experiences at scale.

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What is WiFi Customer Intelligence?

Customer intelligence refers to the process of collecting customer data and analyzing it to help make smarter, data-driven marketing and operational decisions. It is an important element in building an effective customer relationship management (CRM) database.

Having a detailed understanding of your customer base, how your customer interact with your business, and the experience they have while doing so, allows multi-unit operators to gain a competitive advantage.

Customer Intelligence for Physical Locations

Your CRM is used for everything from building customer profiles and increasing loyalty, to improving marketing results, making better staffing and purchasing decisions, and creating new products and services.

When it comes to creating an effective marketing and operation strategy, having accurate customer information from a majority of your customers is paramount.

Without this data, you will not know in which direction to steer your business for predictable growth and customer satisfaction.

Customer intelligence begins with a simple piece of reference data, such as an email address or a customer’s name. Then, you add supplemental information to this data over time.

Additional data may include demographic information, such as geographic location and age, and profile pictures. It may also include behavior data, such as if they are a first time visitor.

Or, how long they were at your place of business, or how many times they have visited. Also, it may include specific purchasing information, customer lifetime values and per-person averages.

Online Companies Have Had the Advantage – Until Now

Online ecommerce companies have been able to utilize customer intelligence at a relatively inexpensive price. Further, the software that collects the data is simple and easy to use.

This gave ecommerce businesses a huge advantage over their brick-and-mortar counterparts in terms of bottom line profitability.

Simply put, ecommerce companies know exactly who their customers are. They’re aware of how they behave on the website, and what their spending habits are.

Those who have implemented online surveys and questionnaires even have insight into the customer pain points and what triggers them emotionally. Plus, using visitors’ IP addresses, they can identify individual customers and market to them using targeted personalized marketing campaigns.

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This allows them to accurately define their ideal customer personas and learn how to market to each of them.

Since targeted advertising has been found to be almost twice as effective as non-targeted campaigns, the ROI on customer intelligence can be realized almost immediately after ecommerce companies implement a customer intelligence platform.

Customer intelligence provides a clear advantage when creating new products and services or producing enhancements to existing ones.

Brick-and-mortar companies have not had this same level of transparency into their customer base because they haven’t had the ability to collect comprehensive information about a large sample size of their customers.

Until now.

WiFi Analytics: Effective Customer Intelligence for Physical Locations

WiFi analytics and Wifi marketing provide an effective and relatively inexpensive way to build a large CRM database of tens- or even hundreds of thousands of clean customer profiles.

This instantly removes the advantage that online companies have held over brick-and-mortar businesses for decades. Here’s how it works.

Just like online companies identify an individual customer based on their IP address, WiFi analytics for restaurant customer intelligence identifies a customer by the unique ID of their smartphone, laptop, or tablet.

Any of these devices that have WiFi enabled are constantly sending out this unique identifier. Likewise, your guest WiFi access point is constantly listening for these devices to come within range.

When a new device is identified by the WiFi access point, the device is logged into a CRM database.

At this point, all of the data is anonymous, meaning the system does not know who the device belongs to. However, you will begin gathering valuable data such as customer dwell times, visit days and times, returning visitors and customer repeat rates, among other data.

Example of Customer Intelligence Metrics

With this type of anonymous data, you’ll not only know your busiest times, you’ll be able to better predict them. This will allow you to perform staff scheduling much more accurately, saving on labor costs.

You can also use this data to make smarter purchasing decisions, reducing food spoilage and waste, further driving down costs.

Also, since you can sort the data by locations and/or date spans, you’ll be able to see overarching results of any promotions or events that you are hosting.

For instance, if you execute a new “Kids Eat Free” on Tuesday nights at specific locations, you can measure the foot traffic results of these locations against locations that are not running the special. This will give you the insight required to make the decision of continuing the promotion, enhancing it, or ending it.

While this is enough to help your business grow tremendously, the real benefits come when a customer decides to log into your WiFi access point.

Advanced Customer Intelligence

Since every device has its own unique identifying ID, all past and current data is associated with the device. When the owner of that device opts into WiFi using their email address, the system will immediately create a customer profile for that patron.

Moreover, the system adds all previous data associated with the device to the consumer profile.

What’s more, even if the customer never logs into your WiFi again, the system will identify them by their mobile device and add to their customer profile every time they return to your place of business.

Over time, you can quickly and passively build huge customer databases with detailed customer profiles. This is where the benefits of customer intelligence can be realized.

By sorting your customer database by demographic and behavioral data, you can begin building lists of ideal customer personas.

Then, you can create advertising and marketing campaigns built around each individual customer segment so that you can personalize your customers’ experiences at scale.

As mentioned above, by targeting specific audiences with messages relating to them, their social environment and their pain points, your marketing results can increase dramatically.

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Customer Intelligence for Marketing

But the benefits of using Bloom go even further.

Using Bloom’s automated marketing suite of growth tools, your marketing campaigns can be configured to fire specific messages to your customers when specific demographic and behavioral criteria are met.

For instance, you can send a message to any customer whose birthday occurs within the next 3 days. You can add a coupon to be used on their birthday along with a happy birthday message.

Likewise, you can send a different message to women than to men. Or, send another message to those who are specific age or younger/older.

Bloom also employs an at-risk customer trigger. Using intelligent algorithm sets, the platform can accurately predict when a customer is at-risk of churning.

When customers are identified as at-risk, a message can be sent to them asking them to come back. Typically, users add an incentive to the message, such as a free drink or appetizer. Also, users can add an expiration date to create urgency.

Companies are seeing up to 38% of churned customers return to their place of business using Bloom’s automated at-risk campaigns.

Users simply create the email message and turn on the campaign. Bloom does all the work for you, behind the scenes.

And it will track the campaign all the way down to the customer coming back through your door and whether they redeemed the offer.

There are many other automated marketing triggers which can be used in the Bloom Customer Intelligence platform. All of them can be tracked, giving you valuable insight into how each campaign is performing and how much your business is growing as a result.

You Can Start Today With Bloom Intelligence

Isn’t it time that your multi-unit operation employs a more effective and strategic marketing and advertising strategy?

Are you ready to start saving on purchasing and staffing costs? Now you can with the Bloom Intelligence WiFi marketing and customer intelligence platform.

If you’d like to see how Bloom can assist your businesses growth, call us at 727-877-8181, email us at sales@bloomintelligence.com, or schedule a no-obligation free demo here. It’s not just smart, it’s Bloom Intelligence.

Testimonials

Average Rating: 5.0 stars

“Our marketing efforts have been much more focused and effective partnering up with Bloom Intelligence. I find some of the things that they can do with our data to be nothing less than amazing. Looking forward to tracking the results of our Holiday campaign.”

Mark Parente

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April

This tool has proven useful in collecting data for many aspects of what we do. Not only can we provide our customers with more of what they want using this data, we can grow our brand through targeting for franchise development, too.

Janene Krueger

“I’m blown away by Bloom Intelligence’s marketing/software platform! The team is super reliable, efficient, professional and knowledgable about every aspect of the system. I’m new to the platform, and I would like to call out Edward Kennedy for being so patient and doing an outstanding job in walking me through the platform. The team of 5+ members took the time out of their day and held a Zoom conference to train me. I can’t wait to use Bloom Intelligence for my marketing campaigns moving forward.”

Sydney Dixon

They are really easy to work with and have helped us to capture a tremendous amount of customer information. Thanks Bloom!

Michael Brown

“Always a pleasure working with the Bloom Intelligence crew! Shout out to Edward and Pal!”

Brittany

“We use this service for our business and it is amazing. Measuring customer behavior and automatically marketing to them based on those behavior triggers is truly a step in the right direction for retail technology. Thank you, Bloom Intelligence!”

Jeff Catherell

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

Loren
Best support team we have worked with. They are quickly responsive and keep us updated constantly with all our restaurant locations! Best way we have found to collect customer data.
Peyton Kraus

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel

They do a great job for us. Excellent company to work with!

Brandon Graham

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!

Angela Fallen

“Pal and Theresa have been so informative and so kind! They were wonderful at explaining Bloom and dang, the amount of things this platform can track for your business is amazing!”

Amanda

“Great product, awesome customer service and very reliable. 100% recommended”

Francisco Iniguez

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April Bocchieri

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross

“These guys are so supportive, talented, and responsive. A great partner indeed.”

Owner, Good Karma

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“Amazing service! I have been a client for years. I will continue to sign up all new businesses with Bloom.”

Memphis Garrett

“Bloom is the only company to provide us with the necessary tools to compete with the e-commerce businesses. Without this company there is no way of knowing (or at least having a general understating) of what our attribution rate was, life time value of customer (LVT), dwell time, etc. Frankly, I didn’t even know what that stuff even meant until I met with one of their sales reps. Without this data, brick and mortars will always be step(s) begins.”

Serge Osaulenko

Free Download: The Bloom Intelligence WiFi Analytics Guide

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  • Customer Testimonial

    Bloom Intelligence goes above and beyond.

    “They have always been attentive through whatever needs and questions we have.

    They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

    ~ Matt Thompson, Managing Partner
    Madison Social

  • Customer Testimonial

    Great, Personalized Customer Service.

    “Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

    ~ Loren
    Carrabba's Original

Are You Ready to Grow Your Business with WiFi Marketing?

Find out how Bloom Intelligence’s WiFi marketing software and solutions can help build customer loyalty and increase sales.