wifi-analytics

Bloom Intelligence Customer Analytics

Customer analytics to optimize operations
and fuel successful marketing campaigns

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Customer analytics is key to any successful marketing campaign and operational strategy. The ability to measure, collect, and monitor customer behavior and customer data before and after marketing and operations initiatives is the difference between a successful or unsuccessful strategy.

For brick-and-mortar establishments, obtaining the necessary data has, until now, been somewhat problematic.

Fortunately, with a WiFi analytics platform, brick-and-mortar marketers can enjoy the benefits of detailed contact, demographic, and behavior data on each and every one of their customers or see aggregate trends at their locations for all customers, whether they log into WiFi or not.

WiFi Customer AnalyticsWhat is Customer Analytics?

Customer analytics, also known as consumer analytics, refers to the collection of customer contact data, demographic, and behavioral data.

Targeted marketing, customer relationship management, tracking attribution, and making data-driven operational decisions are all appropriate uses for the data.

Bloom Intelligence has created the opportunity for offline businesses to utilize their WiFi access points to gather, analyze, and react to customer behavior data in real-time.

The Bloom platform captures detailed location analytics and behavior data that previously couldn’t be seen.

You’ll see customer dwell times, the number of first-time visitors, first-time visitor return rate, and popular visit times.

Your analytics platform will begin building a detailed customer profile for each guest when a user logs into your WiFi access point and or other customer data capture points.

This data can be used for segmenting and marketing to different groups with different marketing messages.

Then Bloom’s presence analytics will show you the impact or ROI of all campaigns since Bloom knows when a customer receives a message, returns to the location(s), and redeems the offer at the location.

If you enter your PPA or integrate your point of sales, we also show you the tangible ROI of all campaigns.

The Importance of Customer Analytics

Today’s consumers are more connected and empowered than ever.

They have a never-ending stream of information about what to buy, what others are saying, and where to spend their money.

This is why it is so important to understand who your customers are and how they interact with your business.

The higher the understanding of customer buying habits, behavior, and preferences, the more accurately you can respond in your marketing, branding, and messaging.

You’ll be more successful at delivering attractive, relevant offers, messages, or surveys to the right customers at the right time.

It all begins with collecting comprehensive customer data analytics.

Types of Customer Analytics

There are three main types of analytics available when using a WiFi analytics platform: Footfall Metrics, Customer & Loyalty Metrics, and Engagement Metrics.

As mentioned above,  whether customers log into your WiFi access point or not, Footfall Metrics can be collected.

They include metrics such as average daily traffic, daily first-time visitors, dwell times, visit times, and more.

Loyalty Customer Analytics

In addition to the Footfall Metrics, you’ll also have access to Customer and Loyalty Metrics.

This analytical data gives you an idea of the demographics of your customers and their loyalty to your establishment. Examples of these metrics include first-time visitor return rates, customer repeat rates, gender, and age distributions.

Loyalty Customer Analytics

Useful WiFi analytics platforms also include Customer Engagement & Business Metrics.

These metrics can give you a great understanding of how deep of a connection that exists between your business and your customers. And they can reveal how lucrative that connection is to your business.

You’ll have access to data such as average customer ratings, customer churn rates, customer lifetime values, per-person averages, and more.

Business Customer Analytics

Users view these metrics by any date span. Or, they can be compared between two locations or groups of locations.

Using Customer Analytics For Business Growth

In marketing, it may seem as if the more people you reach, the better the results you’ll garner. But this isn’t necessarily correct.

According to CMO.com, targeted advertisements are, on average, almost twice as effective as non-targeted ads.

For instance, sending out an email about a late-night happy hour may not resonate well with older customers or those who are up early in the morning.

In this case, you wouldn’t want to spend your marketing resources on sending this message to early risers.

Customer WiFi analytics allow you to do just that.

Sending a single message to your entire customer list may resonate well with some, but not to all of them.

Remember that the best ROI occurs when your marketing message finds the right audience at the right time.

By targeting different messaging to specific segments of your audience, you have a better chance of reaching your marketing goals.

 

Free Download: The Bloom Intelligence WiFi Analytics Guide

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  • Customer Testimonial

    Bloom Intelligence goes above and beyond.

    “They have always been attentive through whatever needs and questions we have.

    They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

    ~ Matt Thompson, Managing Partner
    Madison Social

  • Customer Testimonial

    Great, Personalized Customer Service.

    “Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

    ~ Loren
    Carrabba's Original

Are You Ready to Grow Your Business with WiFi Marketing?

If so, Find out how Bloom Intelligence’s WiFi analytics & marketing platform measures offline customer behavior and builds customer loyalty.
It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits gro