restaurant-marketing

Restaurant Online Reputation Management

How to Create a Positive Restaurant Online Reputation

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History of Online Reputation Management in Restaurants

Of course, online restaurant reputation management is nothing new. Indeed, establishing a strong reputation through word-of-mouth has existed long before the creation of the internet.

If customers received a poor experience at a restaurant, word would travel fast to other customers.

Back then, reputation management was simply word of mouth.

Historically, customer satisfaction has always been an essential part of retaining customer loyalty and increasing profits from newly referred guests.

Restaurant Online Reputation Management

Restaurant Online Reputation Management Today

Today, reputation management has predominantly moved to the internet. In fact, now, customers rarely trust advertisements when compared to online social proof.

Ideally, most customers prefer to share their experiences online for others. In fact, a whopping 85% of consumers are willing to leave reviews.

Why Online Reputation Management is Important

How a restaurant chooses to manage its reputation can hurt or hinder their traffic.

Unfortunately, more than 60% of customers will not enter a restaurant after reading negativity online.

But, while it’s increasingly essential for restaurants to capture a high quantity of positive feedback, it’s equally important to respond professionally and constructively to negative feedback.

Restaurant Reputation Management Online

How to Improve Reputation Marketing in Restaurants

According to TripAdvisor, as many as 93% of executives consider enhancing and managing their online reviews as the most critical factor in their future business.

Likewise, one of the most effective ways to collect positive customer feedback is with Bloom Intelligence’s WiFi marketing suite of tools.

Three ways that Bloom Intelligence can help with reputation management:

 

1.) Triggered Marketing Campaigns

After someone visits your restaurant, you can send an automated and timed response to each customer, asking them to review their experience.

If they provide a positive review, you can send a follow-up email, incentivizing them to leave the positive review on popular sites like Yelp or TripAdvisor.

Alternatively, suppose they provide a negative review. In this case, it’s crucial to reach guests before they share a negative review publically online.

If a guest has had a poor experience, you can send an automated follow-up email asking how to make their experience better.

You can provide the guest with an offer to come back and visit to receive free chips, a drink, or dessert. Whether customers give your restaurant a positive or negative review, their repeat business is crucial.

Additionally, the cost of acquiring a new customer is a staggering five times more than retaining an old one.

2.) WiFi Landing Page Reviews

Instead, or in addition to sending an email to ask your guests about their experiences, you can add a review area to your WiFi login page.

That way, whenever a guest logs into your WiFi, they will see a section where they can provide their review.

Then, the customer’s review can trigger email follow-ups to either capture their feedback on a review site if it was positive or ask them how you can make their next experience better if it was negative.

3.) Facebook Ads

As more and more customers log into your WiFi landing page, your email list will grow.

Once you have a significant amount of customer emails, you can upload them into Facebook to create a Facebook Ad campaign.

The ad can only be seen by customers who log into Facebook with the same WiFi login emails. Your ad can ask for their review on a popular review site.

Improve online restaurant reputation with ratings and reviews

How to Use Positive Restaurant Reviews

A positive guest review is excellent social proof that is worth sharing.

A study by Northwestern University’s Spiegel Research Center claims that someone viewing five reviews online is 270% more likely to convert than with no reviews.

You can share review snippets on your social media accounts or your website. The more people that see these positive reviews, the more first-time customers you will receive.

Regardless of whether your customers log into WiFi, you can track first-time visitors in the Bloom Dashboard monthly to evaluate your social proof efforts’ success.

How to Receive Feedback and Respond Positively and Proactively

Truthfully, every review that you receive will not be flattering. So, you can filter your Bloom Intelligence positive reviews that you obtain through landing pages or automated emails.

However, how you respond to the negative feedback that makes their way to review sites or your inbox is very important.

53% of customers expect businesses to respond to negative reviews within one week. Consumers in their 40’s and above are most likely to stop visiting a place if no one addresses their concerns.

89% of travelers said a thoughtful response to a negative review improved their impression of a business.

 

WiFi Marketing & Analytics to Improve Restaurant Online Reputation

 

Testimonials

Average Rating: 5.0 stars

“Great product, awesome customer service and very reliable. 100% recommended”

Francisco Iniguez
Best support team we have worked with. They are quickly responsive and keep us updated constantly with all our restaurant locations! Best way we have found to collect customer data.
Peyton Kraus

“Always a pleasure working with the Bloom Intelligence crew! Shout out to Edward and Pal!”

Brittany

“Our marketing efforts have been much more focused and effective partnering up with Bloom Intelligence. I find some of the things that they can do with our data to be nothing less than amazing. Looking forward to tracking the results of our Holiday campaign.”

Mark Parente

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

“We use this service for our business and it is amazing. Measuring customer behavior and automatically marketing to them based on those behavior triggers is truly a step in the right direction for retail technology. Thank you, Bloom Intelligence!”

Jeff Catherell

“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

Loren

“Pal and Theresa have been so informative and so kind! They were wonderful at explaining Bloom and dang, the amount of things this platform can track for your business is amazing!”

Amanda

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April Bocchieri

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April

This tool has proven useful in collecting data for many aspects of what we do. Not only can we provide our customers with more of what they want using this data, we can grow our brand through targeting for franchise development, too.

Janene Krueger

“Bloom is the only company to provide us with the necessary tools to compete with the e-commerce businesses. Without this company there is no way of knowing (or at least having a general understating) of what our attribution rate was, life time value of customer (LVT), dwell time, etc. Frankly, I didn’t even know what that stuff even meant until I met with one of their sales reps. Without this data, brick and mortars will always be step(s) begins.”

Serge Osaulenko

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel

“I’m blown away by Bloom Intelligence’s marketing/software platform! The team is super reliable, efficient, professional and knowledgable about every aspect of the system. I’m new to the platform, and I would like to call out Edward Kennedy for being so patient and doing an outstanding job in walking me through the platform. The team of 5+ members took the time out of their day and held a Zoom conference to train me. I can’t wait to use Bloom Intelligence for my marketing campaigns moving forward.”

Sydney Dixon

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!

Angela Fallen

“Amazing service! I have been a client for years. I will continue to sign up all new businesses with Bloom.”

Memphis Garrett

They do a great job for us. Excellent company to work with!

Brandon Graham

They are really easy to work with and have helped us to capture a tremendous amount of customer information. Thanks Bloom!

Michael Brown

“These guys are so supportive, talented, and responsive. A great partner indeed.”

Owner, Good Karma

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  • Customer Testimonial

    Bloom Intelligence goes above and beyond.

    “They have always been attentive through whatever needs and questions we have.

    They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

    ~ Matt Thompson, Managing Partner
    Madison Social

  • Customer Testimonial

    Great, Personalized Customer Service.

    “Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

    ~ Loren
    Carrabba's Original

Are You Ready to Grow Your Business with WiFi Marketing?

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It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow.