Restaurant Insights to Boost Revenue in 2023

Restaurant Insights

In today’s digital age, restaurants face challenges and opportunities like never before. The key to staying competitive lies in leveraging technology and data to enhance the guest experience, reclaim lost guests, improve reputation, and maximize revenue.  

Restaurant insight collection and marketing play a crucial role in navigating these challenges and capitalizing on opportunities.  

Here, we will elaborate on the importance of collecting restaurant insights and how these insights can be employed to revolutionize your restaurant business. 

 

 

Restaurant Insights Collection in the Restaurant Industry

The key to a restaurant’s success lies not just in the food it serves and the service it provides, but also in how well it knows and understands its patrons.

Detailed restaurant insights and data-driven strategies are the winning recipe for any restaurant looking to excel in today’s modern, technology-driven era. 

Enter Bloom Intelligence. Bloom offers a unified approach, collecting and storing guest data from multiple sources in a central restaurant customer data platform. 

This invaluable data includes behavioral metrics like visit frequencies, popular visit days and times, and dwell times, along with demographic data such as age, gender, and postal code. 

A data-driven approach has become an essential ingredient in the recipe for success in the restaurant industry.  

By consolidating diverse data sources from channels like online ordering, reservations, WiFi logins, POS systems, social media platforms, and more, Bloom Intelligence creates a 360-degree view of the customer journey and an authentic voice of the guest.  

This information offers invaluable restaurant insights into guest behavior and demographics, empowering restaurants to cater uniquely to their patrons’ preferences. 

In turn, restaurant owners and operators can make data-driven decisions about marketing and operations strategies and procedures. Plus, the data is all collected in real-time, so optimizing and iterating on strategy becomes easy and reliable.  

Here are several ways you can use restaurant insights to power up your restaurant business. 

 

Personalizing the Guest Experience

One of the key advantages of Bloom Intelligence is its ability to enhance and personalize the guest experience.  

Insights into metrics like visit frequency, dwell times, and preferred order choices enable restaurants to predict guest preferences and tailor their offerings accordingly. 

For instance, if a regular guest consistently orders a particular dish, the restaurant could suggest similar items they might enjoy.  

Similarly, if the data reveals that guests spend longer periods at the restaurant during evening shifts, the ambiance could be enhanced during those hours to further improve the guest experience. 

Or, what if your average dwell time is 30 minutes, but between 10:00 am and Noon, it doubles? Now you can know for sure, and make a data-driven decision based on PPA and table turn times to try and increase dwell times at other hours, or try to reduce dwell times during those hours.

The possibilities are boundless.

The power of Bloom lies in its ability to turn data into actionable insights, allowing for personalization at an unprecedented level, enhancing guest satisfaction, and fostering loyalty. 

 

 

Recovering Lost Guests

In the competitive restaurant industry, losing a regular patron can be very costly. Bloom Intelligence assists in identifying and reclaiming these lost guests.  

By tracking guest visit frequency and dwell times, Bloom can use machine learning to help identify tho whose visits have stopped visiting. 

Once these individuals are identified, the system can automatically reach out to them, seeking feedback and offering incentives to return.  

This approach not only increases the likelihood of recovering lost guests but also provides insights into potential areas of improvement. 

As a result, Bloom users are seeing up to 38% of their lost guests come back through the doors. Saving just one or two guests a year pays for the investment. Imagine bringing back 38% of them!

 

Elevating Reputation Management with AI

Reputation is a make-or-break factor for restaurants in the era of online reviews and social media.  

Bloom Intelligence plays a pivotal role in restaurant reputation management by providing comprehensive insights from several different popular platforms, including Google, Facebook, Yelp, and TripAdvisor.

Bloom brings all ratings and reviews from these platforms into one central database where you can monitor and respond to them in real time.

Or, you can take advantage of Bloom’s AI-powered responses. The system will either suggest a response that you can edit prior to sending, or you can provide templates that the system will use to rewrite each response to be unique and brand-specific.

Bloom uses AI to analyze each review and create highly relevant and appropriate responses, ensuring your brand voice is conveyed.

By promptly addressing negative feedback and highlighting positive reviews, restaurants can significantly enhance their online reputation.  

Furthermore, understanding customer sentiment enables restaurants to make necessary improvements, demonstrating to their patrons that their feedback is valued and acted upon. 

 

 

Increasing Revenue through Informed Decision-Making 

Utilizing Bloom Intelligence goes beyond enhancing guest experience and reputation; it’s a powerful tool for boosting revenue.  

By analyzing behavior and demographic data, and spotting purchasing trends, restaurants can make informed business decisions. 

Suppose a restaurant discovers that a significant portion of their customer base comprises young adults.  

In that case, they might consider hosting live music nights or promoting their business on social platforms popular among this demographic, resulting in increased footfall and revenue. 

Analyzing sales data from POS systems can help identify popular and underperforming menu items.  

Consequently, the restaurant can focus on promoting popular dishes and either improving or replacing those that underperform, enhancing overall profitability. 

Moreover, understanding peak sales hours can assist in optimizing staff schedules and inventory management, reducing costs, and increasing efficiency. 

 

 

Bloom Intelligence provides an invaluable resource for restaurants aiming to thrive in the digital age.

Its comprehensive guest data platform enables the collection, analysis, and application of restaurant insights to personalize the guest experience, reclaim lost guests, boost reputation, and enhance revenue.  

While understanding the importance of data is crucial, knowing how to navigate this world is just as vital.

Bloom provides an intuitive interface that makes spotting trends, identifying areas for improvement, and reinforcing successful strategies a seamless process – all while saving time and money. 

Whether it’s pinpointing the ideal times for promotional campaigns or identifying the demographics to target for maximum guest engagement, you will be equipped with the tools to make informed, strategic decisions.

Detailed reports offer an in-depth understanding of various metrics, enabling restaurants to capitalize on strengths and address weaknesses. 

 

Beyond the Dining Experience 

The impact extends beyond the immediate dining experience. By enhancing the guest experience, recovering lost guests, and improving their reputation, restaurants can build long-lasting relationships with their guests.  

This results in a loyal customer base that not only returns frequently but also becomes brand advocates, further driving revenue growth. 

Plus, restaurant insights can guide a restaurant’s marketing strategy. Restaurants can target their communications based on guest preferences and behaviors, resulting in more effective and engaging restaurant email marketing campaigns.  

The result is increased visibility, more new patrons, and ultimately, higher revenue. 

In a competitive landscape, staying ahead of the curve is essential. Actionable restaurant insights provide restaurants with a competitive edge.  

 

 

The Bottom Line 

The restaurant industry is more competitive than ever. Survival and success hinge on the ability to adapt and innovate.  

Leveraging comprehensive restaurant insights through platforms like Bloom Intelligence is no longer an optional strategy – it’s a necessity. 

Through personalized guest experiences, effective recovery of lost guests, improved online reputation, and data-driven revenue-boosting strategies, Bloom Intelligence offers an all-encompassing solution.  

As restaurants continue to navigate the digital age, platforms like Bloom will play an increasingly important role in their success story. 

The future of the restaurant industry is data-driven, and Bloom Intelligence is paving the way. The revolution has begun, and restaurants that harness the power of restaurant insights will lead the charge.