reporting

The Bloom Analytics Dashboard

Bloom’s Analytics dashboard is a customer analytics service
that tracks & reports customer behavior,
demographics, and marketing ROI.

Get a Free Demo

At Bloom Intelligence, we strive to provide retail and restaurant locations with the analytics dashboard and tools needed to successfully attract and retain a large, loyal customer base. These tools include the Bloom Intelligence WiFi analytics dashboard.

The dashboard is designed to be user-friendly and easy to understand.

Further, a modifiable date header lets you easily select the desired date range for analysis.

For those with multiple physical location, a “Locations” section is also available. You can easily access your different business regions or individual stores.

In addition, there is a view selector that allows you to compare analytics from different locations together in one view.

Likewise, there is a date comparison tool which lets you compare analytics between two different date spans.

The main header of the analytics dashboard displays a summary of customer profiles collected, ratings collected, emails delivered, how many customers returned, and their redeemed value of offer campaigns.

Analytics Dashboard

The Bloom Intelligence analytics dashboard is divided into four primary metric sections that we will discuss below: Footfall Metrics, Customer & Loyalty Metrics, Engagement Metrics, and Business Metrics.

Footfall Metrics

Footfall metrics give you access to meaningful in-store customer experience insights. These insights can be used to make intelligent, data-driven marketing and operations decisions.

Analytics Dashboard Footfall Metrics

Bloom Intelligence provides owners and operators with the following footfall metrics:

  • Daily Traffic Counts and Passers-by
  • First-Time Visitors and Returning Visitors
  • Average Customer Dwell Times
  • Dwell Times by Hour
  • Popular Visit Times

With these metrics, Bloom users can keep a close eye on traffic and customer behavior patterns.

Most importantly, even if customers do not log into WiFi, these metrics will still populate in your dashboard in real time.

You’ll have the ability to compare data between different stores or different date spans. Then, it becomes possible to track the effectiveness of business decisions by individual store.

For instance, if you have implemented a new training program for customer satisfaction, or changed your menu, or remodeled your dining room, these metrics can show you the effect it is having on foot traffic.

Customer & Loyalty Metrics

With Bloom’s customer & loyalty metrics, you can better understand the benefit of knowing the demographics of your customers and their loyalty to your establishment.

Since retaining current customers is so much less expensive than attaining new ones, these are important metrics to have at-hand.

Analytics Dashboard Customer & Loyalty Metrics

Here are the customer & loyalty metrics you’ll have with Bloom:

  • First Time Visitor Return Rate
  • Non-Returning Visitors
  • Average Customer Repeat Rate
  • Customer Gender Distribution
  • Average Customer Age
  • Visitor Counts By Age Group

So, knowing who your customers are and how they behave at your locations, you can begin to better engage them and market to them.

Likewise, by analyzing and monitoring these metrics, you will see the effectiveness of your retail and restaurant marketing campaigns and operational changes.

For instance, if you are having issues getting new customers to return, you can launch a marketing campaign targeting your first-time visitors.

Then, you can watch your first-time visitor return rate update in real time. As a result, you will have the information required to know if your marketing campaign is working.

Engagement Metrics

Customer engagement guru Paul Greenberg of The 56 Group defines this metric as “the ongoing interaction between company and customer offered by the company, chosen by the customer.”

In other words, how deep is the connection?

Analytics Dashboard Engagement Metrics

The Bloom customer engagement metrics focus on key engagement areas including:

  • Landing Page Promotion Enrollments
  • Average Customer Rating
  • New Customer Profiles Created

These metrics allow you to see how your customers are engaging with your WiFi landing page, how many are logging into your WiFi, and how they are rating their experiences.

Concentrating on improving these metrics will help grow customer loyalty and trust in your brand. As a result, as loyalty and brand reputation improve, so too will revenue.

Business Metrics

The Bloom business metrics help to reveal the business value you are receiving from the engagement with your customers.

Business Metrics

Bloom’s business metrics can help users realize the monetary value of their marketing and operations decisions. They include:

  • Average Customer Churn Rate
  • Projected Customer Lifetime
  • Lifetime Value of Customers
  • Per-Person Average

These metrics don’t just show you the value of each customer and how long they are expected to return.

They also show you the average customer churn rate. As a result, you now can have a way to accurately measure how many customers are being lost.

Moreover, you’ll know who these customers are.

So, by identifying your churning customers, and executing a marketing campaign to target them, you can start to decrease your churn rates and bring those loyal customers back.

Bloom users are seeing up to 35% of churned customers return using this strategy.

Save Churning Customers

Schedule a Free Demo

Isn’t it time you start using real-time, in-store social powered WiFi networks to uncover hidden marketing opportunities, drive revenue, and discover operational efficiencies?

It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow. Leverage the power of digital at your physical location. That’s not just smart – that’s Bloom Intelligence.

So, schedule a free demo or call us at 727-877-8181 today to see it in action!

Testimonials

Average Rating: 5.0 stars

“These guys are so supportive, talented, and responsive. A great partner indeed.”

Owner, Good Karma

This tool has proven useful in collecting data for many aspects of what we do. Not only can we provide our customers with more of what they want using this data, we can grow our brand through targeting for franchise development, too.

Janene Krueger

We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!

Angela Fallen

“Always a pleasure working with the Bloom Intelligence crew! Shout out to Edward and Pal!”

Brittany

“Pal and Theresa have been so informative and so kind! They were wonderful at explaining Bloom and dang, the amount of things this platform can track for your business is amazing!”

Amanda

“Amazing service! I have been a client for years. I will continue to sign up all new businesses with Bloom.”

Memphis Garrett
Best support team we have worked with. They are quickly responsive and keep us updated constantly with all our restaurant locations! Best way we have found to collect customer data.
Peyton Kraus

“I’m blown away by Bloom Intelligence’s marketing/software platform! The team is super reliable, efficient, professional and knowledgable about every aspect of the system. I’m new to the platform, and I would like to call out Edward Kennedy for being so patient and doing an outstanding job in walking me through the platform. The team of 5+ members took the time out of their day and held a Zoom conference to train me. I can’t wait to use Bloom Intelligence for my marketing campaigns moving forward.”

Sydney Dixon

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April

“Great product, awesome customer service and very reliable. 100% recommended”

Francisco Iniguez

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April Bocchieri

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

“We use this service for our business and it is amazing. Measuring customer behavior and automatically marketing to them based on those behavior triggers is truly a step in the right direction for retail technology. Thank you, Bloom Intelligence!”

Jeff Catherell

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“Our marketing efforts have been much more focused and effective partnering up with Bloom Intelligence. I find some of the things that they can do with our data to be nothing less than amazing. Looking forward to tracking the results of our Holiday campaign.”

Mark Parente

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

They are really easy to work with and have helped us to capture a tremendous amount of customer information. Thanks Bloom!

Michael Brown

“Bloom is the only company to provide us with the necessary tools to compete with the e-commerce businesses. Without this company there is no way of knowing (or at least having a general understating) of what our attribution rate was, life time value of customer (LVT), dwell time, etc. Frankly, I didn’t even know what that stuff even meant until I met with one of their sales reps. Without this data, brick and mortars will always be step(s) begins.”

Serge Osaulenko

“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

Loren

They do a great job for us. Excellent company to work with!

Brandon Graham

Free Download: The Bloom Intelligence WiFi Analytics Guide

Download the Guide
  • Customer Testimonial

    Bloom Intelligence goes above and beyond.

    “They have always been attentive through whatever needs and questions we have.

    They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

    ~ Matt Thompson, Managing Partner
    Madison Social

  • Customer Testimonial

    Great, Personalized Customer Service.

    “Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

    ~ Loren
    Carrabba's Original

Optimize Retail and Restaurant Operations

Track Attribution of Advertising Campaigns

Trigger Marketing Campaigns Based Upon Customer Presence

Additionally, You Can Measure the Health of Corporate & Franchisee Locations

Compare locations or group of locations to quickly identify opportunities or threats

Are You Ready to Grow Your Business with WiFi Marketing?

If so, Find out how Bloom Intelligence’s WiFi analytics & marketing platform measures offline customer behavior and builds customer loyalty.
It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow.