• Restaurant Marketing

Using A.I. and Automation to Quickly Respond to Reviews

by: Allen Graves
6 min read


There’s no denying that ratings and reviews play a big role in the modern restaurant landscape. A single bad review can be crushing to your business, while a positive one could help attract many new guests for years to come. Positive reviews can act as an effective marketing tool to draw in fresh patrons.

That’s why it’s so important to stay on top of your online restaurant reputation and to respond to reviews promptly. In this blog post, we’ll dive into the importance of monitoring and responding to restaurant ratings and reviews.

We’ll also discuss how to do so effectively and efficiently using prewritten templates and artificial intelligence.

So whether you’re managing a five-star establishment or struggling to keep your head above water, read on for some insights that can help you easily navigate the world of online guest feedback.

ratings and reviews response

Why Ratings and Reviews Matter for Restaurants

Online ratings and reviews provide essential insights for restaurant owners looking to evaluate guest sentiment, maintain their reputation, and improve the overall guest experience.

These reviews give a unique perspective on everything from food quality to customer service to ambiance and more.

Online ratings and reviews are necessary tools that can be used to increase trust among potential guests, get candid feedback from diners, and promote your restaurant’s brand.

They help restaurants not only measure their effectiveness in delivery services but also how they stand compared to competitors in terms of food offerings or pricing policies.

In an increasingly competitive market, these online evaluations are invaluable as they help restaurateurs maintain a competitive edge.

How To Use Automation and Artificial Intelligence to Save Time

With a restaurant marketing and customer data platform, like Bloom Intelligence, it becomes possible to see and reply to your Google, Facebook. amd Bloom ratings and reviews all from one platform – in real time.

This immediately saves users time by not having to visit multiple review sites at various times of the day. They see all of them in real time as they are posted.

But this is just one time-saving feature. You can also create reply templates to use the will prefill in your response field when you click on the “Respond” button.

Then, all you do is choose which template to use, make any edits you’d like, then click send. It’s that quick and easy. It is as close to automating review responses as you can get.

ratings and reviews response templates

Users typically create several templates to rotate through so that responses don’t all look too similar. And being able to edit before sending, you can personalize it with the user’s name or anythinng else you’d like to add or change.

Another time-saving feature that is coming soon is the ability to let artifical intelligence create responses for you based upon the users review and you previous responses to similar reviews.

Being fully automated, all you will have to do is monitor your reports to guage customer sentiment and make data-driven marketing and operations decisions to inherently improve ratings over time.

Now that you know why ratings are so important, and how you can save time and resources monitoring them, here are some tips on how to respond to reviews and improve your business.

How to Respond to Negative Ratings and Reviews

Responding to negative ratings and reviews can be a tricky task. It’s important to remember that a negative review does not define your busines. What really matters is how you handle it.

Start by addressing the guest’s complaint in an understanding and sympathetic manner, taking the time to listen and learn from the experience.

Offering a resolution or explanation whenever possible will help maintain the customer’s confidence in your brand.

Apologize if necessary and provide support while doing what you can to improve their experience with your restaurant.

Above all, responding professionally and respectfully shows current and potential guests that you take feedback seriously as part of pursuing excellence.

Benefits of Responding to the Positives

Responding to positive ratings and reviews is an important part of maintaining a reputable business presence. Not only does it allow guests to get to know your brand better, but responding also shows that you value their opinion.

Additionally, responses can demonstrate how well the company will handle customer service inquiries, making it easier for potential clients to trust your brand.

By providing informed and helpful replies, customers will be more likely to stay connected with the company, give referrals and propose ideas or suggestions for improvement.

Replying to positive reviews not only conveys respect and appreciation, but can also lead to further growth and higher ratings 0ver time.

Always Monitor Online Ratings and Reviews

With the ever-increasing popularity and importance of online reviews and ratings, businesses must be aware of what is being said about their services.

Monitoring your ratings and reviews can help you understand customer sentiment, as well as identify loyal and potential customers who are interested in your brand. As such, it’s important to keep track of your online presence.

Make sure you configure alert systems that notify you when new comments appear. It is also a good idea to set up a weekly review of all your channels to check for any real-time feedback from customers so as to respond as soon as possible and minimize negative effects on your business reputation.

Lastly, try not to focus only on negative reviews but recognize the positive ones too – they will provide valuable insights into customer needs and preferences that can help improve the quality of services you offer.

Use Ratings and Reviews to Improve Your Restaurant Business

Restaurants everywhere are now feeling the value of utilizing online ratings and reviews. For smart business owners, harnessing the power of customer feedback from review sites like Yelp, TripAdvisor and OpenTable can lead to an increase in market visibility, more insightful decision-making, and improved customer service.

First and foremost, it is essential for restaurateurs to monitor reviews for criticism that can help improve their business practices.

This starts with monitoring reviews regularly so that timely responses from staff can be made in order to demonstrate the restaurant’s commitment to excellent customer service.

Additionally, this allows businesses to make use of new ideas from customers about menu items or services that could be beneficial for their establishment.

Ultimately, taking advantage of what customers have to say through these platforms can boost a restaurant’s reputation and draw in new guests.

When it comes to online ratings and reviews, restaurants need to be proactive. Online reviews are one of the most important factors that customers consider when choosing a restaurant, so it’s important to have a strategy for dealing with both positive and negative feedback.

Responding to ratings and reviews is a great way to show customers that you care about their experience at your restaurant.

And not only that, but it can also help improve your business by giving you valuable insights into what customers like and don’t like about your restaurant.

By monitoring online ratings and reviews regularly, you can make sure that your customers are happy and keep your restaurant running smoothly.


Discover Bloom Intelligence

Get your ratings to stand out online! Keeping a focus on ratings and reviews, you can boost the visibility and reputation of your restaurant, helping you drive new guests into your restaurants.

Call us or schedule a free demo online and Bloom will show you how our restaurant marketing and customer data platform can help you save time and increase your customer lifetime values by automatically building first-party customer databases, unlocking important guest insights to trigger marketing at the right time and place, showcase your positive ratings, save at-risk guests, increase your current guests’ frequency, and find new guests.

Click Here to Schedule a Free Online Demo or call Click To Call 727-877-8181 to see how we can help you save time and drive tangible results for your restaurants

restaurant guest data collection demo


Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here


What our happy customers
are saying

“SaaS that covered so many bases for us instead of having to use multiple software products. Bloom Intelligence has simplified our responses to reviews, customer feedback, and more. I highly recommend Bloom Intelligence.”

Robert Sanderson

“Bloom Intelligence really is a step ahead in terms of marketing software and metrics. Their product is reliable, fast and innovative and has helped the company I work for really grow.”

John Marchetti

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel Ramirez

“In these challenging times, it has been a pleasure working with Bloom Intelligence to help facilitate our service offering to our clients. They were extremely responsive and provided support to mitigate risk and minimize revenue loss. Great partner!”

Stefan Kim

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Subscribe Here for the Latest Updates

Never miss a post! We'll keep you up-to-date on the latest restaurant and retail WiFi marketing information.

Drop us a line!

We would love to hear from you! If you have any questions, comments or ideas about our restaurant marketing blog, drop us a line and let us know.

Or call us at 727-877-8181.

Contact Us