• Restaurant Marketing

Segmenting Your Restaurant’s Email List for Targeted Marketing Success

by: Allen Graves
4 min read

In the digital age, where personalized marketing reigns supreme, the importance of effectively segmenting an email list cannot be overstated, especially in the restaurant industry.

Tailoring your messages to resonate with different segments of your audience is crucial in today’s digital age.

This article looks into the best practices for segmenting a restaurant’s email list, ensuring that each campaign is not just a shot in the dark, but a strategic move towards deeper customer engagement and business growth.

Understanding the Basics of Email List Segmentation

Email list segmentation involves dividing your restaurant’s email subscribers into smaller, more focused groups based on specific criteria.

This targeted approach allows for more personalized and relevant restaurant email marketing. Research shows that marketers who use segmented campaigns see as much as a 760% increase in revenue, highlighting the significant impact of this strategy.

Why Segment Your Email List?

The primary goal of email list segmentation is sending the right message to the right person at the right time.

This strategy increases the chances of your emails being opened, read, and acted upon. For restaurants, this could mean anything from a higher rate of reservations to an increase in event participation or more engagement with special promotions.

Strategies for Segmenting Your Restaurant’s Email List

1. Demographic Segmentation

This is one of the most straightforward ways to segment your list. It involves categorizing your audience based on demographic factors like age, gender, income level, or occupation.

For instance, a restaurant might send different promotional emails to college students than to retirees, acknowledging their distinct dining preferences and spending habits.

2. Geographic Segmentation

Tailoring your email content based on the geographical location of your customers can significantly enhance the relevance of your communication.

For example, a restaurant with multiple locations might send location-specific promotions or updates about local events to subscribers in that area.

3. Behavioral Segmentation

Behavioral segmentation involves categorizing customers based on their interactions with your restaurant. This can include visit frequency, average spending, menu preferences, and past responses to email campaigns.

Using this data, you can create targeted offers that resonate with each customer’s unique dining history and preferences.

4. Psychographic Segmentation

This form of segmentation delves deeper into the psychological aspects of your customers, such as lifestyle, values, interests, and attitudes.

Understanding these elements can help tailor your messaging to align with the specific values or interests of different segments of your audience.

Customer Segmentation

Implementing Email List Segmentation in Your Restaurant

Collecting the Right Data

The foundation of effective segmentation is collecting relevant customer data.

Ensure that your restaurant’s email signup forms are designed to capture essential information. This might include basic demographic details or preferences like favorite cuisine or dietary restrictions.

Utilizing Email Marketing Software

Most email marketing software offers tools for segmentation.

These platforms allow you to create different lists or tags based on the criteria you set, making the process of sending targeted campaigns more manageable and efficient.

Regularly Updating Your Segments

Customer preferences and behaviors can change over time. Regularly review and update your segments to ensure they remain relevant and effective.

This might involve reassessing your segmentation criteria or conducting surveys to gather updated customer information.

Crafting Targeted Email Campaigns for Each Segment

Once you have your segments defined, the next step is crafting email content that appeals to each group. This could range from personalized birthday offers to loyalty program updates or information about new menu items that align with specific dietary preferences.

Testing and Refining Your Approach

Implement A/B testing to understand what works best for each segment.

Test different subject lines, email designs, and calls to action to see which versions yield the best open and click-through rates. Use these insights to continually refine your segmentation strategy and email content.

Measuring the Success of Segmented Email Campaigns

It is vital to track key metrics such as open rates, click-through rates, conversion rates, and overall engagement for each segmented campaign.

Analyzing these metrics will give you a clear understanding of how well your segmented emails are performing and where there is room for improvement.


Email list segmentation is a powerful tool in the arsenal of restaurant marketing. By sending targeted, relevant, and personalized emails, restaurants can significantly enhance customer engagement, increase loyalty, and drive revenue.

The key lies in understanding your audience, collecting and analyzing the right data, and continually refining your approach based on performance metrics and customer feedback.

In today’s competitive restaurant landscape, mastering the art of email list segmentation can be the difference between a thriving business and one that gets lost in the shuffle.

Targeted marketing campaigns can fill your restaurant

Discover Bloom Intelligence 

Bloom Intelligence is an AI-powered restaurant marketing platform. It includes a powerful customer data platform, automated guest data collection, marketing automation, and reputation management tools.

Guest data is collected from many different sources and aggregated into one single platform. This makes it simple to analyze and segment your guest personas for your restaurant digital marketing and operations decisions.

Data is collected from sources like WiFi logins, online reservation systems, online ordering platforms, POS systems, website forms, social media and more.

Bloom makes guest data collection effortless, allowing you to quickly execute the strategies listed above, saving you time, increasing customer lifetime values, attracting new guests, improving your reputation, and boosting your bottom line.

Click Here to Schedule a Free Online Demo, or call 727-877-8181 to see how we can help you save time and drive tangible results for your restaurants.

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here


What our happy customers
are saying

“SaaS that covered so many bases for us instead of having to use multiple software products. Bloom Intelligence has simplified our responses to reviews, customer feedback, and more. I highly recommend Bloom Intelligence.”

Robert Sanderson

“Bloom Intelligence really is a step ahead in terms of marketing software and metrics. Their product is reliable, fast and innovative and has helped the company I work for really grow.”

John Marchetti

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel Ramirez

“In these challenging times, it has been a pleasure working with Bloom Intelligence to help facilitate our service offering to our clients. They were extremely responsive and provided support to mitigate risk and minimize revenue loss. Great partner!”

Stefan Kim

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

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