At Bloom Intelligence, we understand the unique challenges of restaurant owners, operators, and marketers. Our latest Bloom software updates aim to make your marketing efforts more efficient, personalized, and impactful.
Here’s a look at the new features designed to enhance your experience and streamline your operations.
1. More Automated Email Marketing Campaigns and Segmentation
Gone are the days of manually crafting and sending marketing emails. Bloom Intelligence now offers automated email marketing campaigns, allowing you to engage guests with timely and relevant content without lifting a finger based on their behavior at your location, online ordering, reservations, review sites, or a combination of channels.
Automated campaigns allow you to set up campaigns that drive revenue and delight guests, such as bounce-back offers, survey feedback, and surprise and delight.
2. Favorite Location Selection for Multi-Location Restaurants in Website Forms
For restaurants with multiple locations, providing a seamless guest experience is crucial. Bloom Intelligence now allows visitors to your website to select their favorite location in Bloom website form (builder).
This feature helps personalize the guest experience by ensuring they receive information and promotions relevant to their preferred dining spot and allows for more targeted and personalized marketing campaigns.
3. Pin Menu in the Dashboard
Navigating your Bloom dashboard just became easier.
With the new pin menu feature, you can keep the menu open and easily accessible. This enhancement reduces the time spent searching for tools and options, making your workflow more efficient.
4. Preview Configured Rules for AI Review Responses
Responding to guest reviews is a critical part of reputation management. Bloom Intelligence’s AI-powered review response rules can now be previewed and tested.
This feature lets you fine-tune your response rules and templates, ensuring they align perfectly with your brand’s voice and message. It offers peace of mind that the Bloom AI response engine delivers relevant and meaningful responses based on individual guest reviews and your rules and templates.
5. Lightning-Fast Dashboard Loading
Managing multiple locations and aggregating significant data over time can slow down your dashboard’s loading speed. Bloom Intelligence’s dashboard now loads lightning-fast, regardless of the number of locations or the timeframe selected.
This huge performance boost ensures quick and easy access to your data, allowing you to make informed decisions quickly.
6. Auto-Add Locations to Existing Campaigns
When running multiple locations, sometimes you might add a new location to an existing trigger campaign. Now, you can do this without having to create a new campaign! All you have to do is click on auto-add new locations when creating new campaigns or edit the campaign and click auto-add. It will automatically add any new locations you open to your triggered campaigns.
It’s just another way for you to save time!
7. Dashboard Voting to Request and Vote For New Features
You have a direct voice in shaping the Bloom Intelligence product. This voting feature gives users a dedicated area to suggest new functionalities, vote on feature requests that matter most to their business, and see what features our development team is working on. Click on the lightbulb icon in the upper right-hand of your dashboard to see for yourself.
Prioritizing development based on user demand ensures that the product evolves in a way that best serves the needs of the Bloom community.
8. All Guest KPIs Now Take Into Account Your Guests Online Ordering, Reservations, and Location Behavior
Now, seeing a single customer view of your guest’s behavior allows restaurant operators to make smarter, data-driven decisions.
This update automatically aggregates data from all guest data sources. It provides insights into guest behavior, saving operators the time and effort previously spent manually collecting and analyzing information from different platforms.
With a fuller picture of guest activity, including POS, location, reviews, online orders, and reservations, you can better understand trends, improve guest experiences, and optimize marketing efforts without extra manual work.
9. Added Tock Reservations Integration
Guest reservation data from Tock is seamlessly collected and incorporated into Bloom’s customer profiles. This new integration enhances the depth of guest insights, creating more comprehensive profiles that include reservation behaviors and preferences.
With richer data, restaurant operators can effortlessly segment their audience and deliver more personalized, triggered marketing campaigns based on guests’ reservations.
10. Added Onosys Integration
This addition enables collecting guest online ordering data to build more comprehensive customer profiles.
This Onosys integration provides a richer understanding of guest behaviors, such as ordering frequency, preferences, and spending patterns. With this data automatically integrated into Bloom’s platform, restaurant operators using Onosys can easily segment guests and create highly targeted marketing campaigns based on real-time insights and online ordering behavior.
Looking Forward
These new features of the Bloom Intelligence platform are designed to simplify your marketing efforts, enhance guest experiences, and improve operational efficiency.
Bloom looks forward to releasing SMS and new hardware integrations in the coming weeks, as well as advanced new AI features that will make your job easier and drive more revenue seamlessly.
By continuously improving our product and adding new features, Bloom Intelligence continues to support restaurant owners and operators in delivering exceptional service and achieving business success.
Discover Bloom Intelligence
Bloom Intelligence is an AI-powered restaurant marketing platform. It includes a powerful customer data platform, automated guest data collection, marketing automation, and reputation management tools.
Guest data is collected from WiFi logins, online reservation systems, online ordering platforms, POS systems, website forms, social media, reviews and aggregated into one platform. This makes it simple to see guest insights and segment your guests into audiences like regular or at-risk guests for your restaurant’s digital marketing and operations decisions.
Your guest data then fuels Bloom’s AI-powered marketing automation and reputation management tools to deliver results.
Bloom makes guest data collection, analysis, marketing, and reputation management easy.
Click Here to Schedule a Free Online Demo, or call 727-877-8181 to see how we can help you save time and drive tangible results for your restaurants.
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