Restaurant Marketing Blog

If you’re a restaurant owner, you are aware of the crucial role that online ratings and reviews play in your business’s success. More than ever before, the digital realm is…

Bloom Intelligence has released two game-changing features to bolster the potency of our restaurant customer data platform (CDP). We now support guest data importing and have integrated with the Toast…

As restaurant owners and operators, it’s critical to understand the essential role a well-crafted marketing plan plays in the recipe for your business’s success. From identifying promising avenues for revenue…

In an industry as fiercely competitive as food service, understanding your customer base is not just beneficial—it’s essential. One of the most effective ways to gain this understanding is through…

As a restaurant owner or operator, it’s crucial to keep a finger on the pulse of your guests’ experiences and feedback. But let’s face it – doing this manually can…

When it comes to successful marketing in today’s crowded marketplace, personalization is the key to unlocking amazing results. Today’s consumer is blanketed with advertising from countless online and offline channels.…

The “voice of guest” (VOG) for restaurants refers to capturing, understanding, and incorporating guest feedback, experiences, and preferences into restaurant operations, management, and decision-making. This can include monitoring online reviews,…

In today’s highly competitive restaurant industry, understanding guest preferences and behaviors is essential for survival and growth. By using customer segmentation, restaurants can identify their most profitable customer segments and…

In today’s fast-paced digital world, online reviews have become an essential aspect of the restaurant industry, impacting the reputation and success of a business. But, managing and responding to customer…

The restaurant industry has undergone a significant transformation in the past few years, with increased competition and evolving guest preferences. Consequently, restaurateurs have been seeking innovative ways to attract and…

The restaurant industry has undergone a transformative shift with the integration of automation and artificial intelligence (AI) technologies. This revolution has not only enhanced marketing strategies and operational efficiency, but…

In today’s competitive food service industry, monitoring restaurant ratings and reviews has become an essential strategy for businesses seeking to thrive and grow. With the proliferation of online platforms such…