• Restaurant Marketing

How to Leverage the Power of Social Proof to Attract More Guests

by: Allen Graves
5 min read

As a restaurant owner, you know how much of a challenge it can be to stay competitive and keep your guests coming back. With so many eateries vying for consumer attention, being able to stand out is essential.

The good news is that by leveraging social proof strategies, you can create a powerful draw for potential guests and maintain strong relationships with your regulars.

Social proof is an essential marketing tool for any business. It’s especially useful for restaurants due to its relationship with guest reviews and ratings.

From showcasing positive reviews on your website or in ads to creating engaging social media posts about guest experiences, leveraging social proof can be a game changer when attracting new patrons.

Social proof is based upon “informational social influence.” This means people will conform in order to be liked by, similar to, or accepted by the influencer or society.

In terms of marketing your restaurant, social proof occurs when guests or potential guests see what others are saying about your business.

When consumers are looking to buy something, they look for ratings & reviews, recommendations, and ways that others have used a product before making their decision.

Here are some ways to use social proof to increase foot traffic and online ordering, improve customer lifetime values, and combat rising costs with better ROI.

Examples of Social Proof to Get More Guests

Using Social Proof to Get More CustomersFor instance, rating sites like Google or Facebook are avenues of social proof because users can quickly and easily see the ratings and reviews of your business.

The better your ratings, the more likely people are to give you their business.

When you visit a website and you see a testimonial from a happy guest or industry expert – that’s social proof. Deciding to choose a particular restaurant because you love steak and saw someone leave a comment about how good their steak is – that’s social proof. When you see an item on a menu with a star that says “Customer Favorite!” – that’s social proof.

All of these different tactics help build trust, convey value, and improve customer lifetime values. It is a simple way to use valuable third-party influence to market your restaurant.

Because social proof is such a powerful consumer trigger, it is a great item to incorporate into your marketing strategy.

Every customer touchpoint should display social proof. Consider incorporating elements of social proof into your:

  • website pages
  • social media platforms, including Google My Business
  • paid marketing media (Google Ads, print, radio, etc.)
  • physical location (signage, table tents, etc.)
  • menu items
  • email and SMS communication
  • Google search results schema
  • loyalty program/mobile apps

Let’s turn our attention to optimizing your online presence. Specifically, how to present yourself on Google and the pages of your website.

Have you ever been searching for something on Google and come across a result that displays a star rating and the number of votes? This is great social proof because the ratings come directly from guests who have left a rating on Google.

Using Google for Social Proof

Using Google for Social Proof

Website schema, or structured data, is a standardized format for providing search engines information about a web page and classifying the page content. If you’re new to structured data, you can learn more about how structured data works here.

When users search for businesses on Google Search or Google Maps, search results may display a prominent Google knowledge panel with details about a business that matched the query.

When users query for a type of business (for example, “best NYC restaurants”), they may see a carousel of businesses related to that query. Likewise, some results will show the restaurant’s average rating and the number of ratings given.

With Local Business structured data, you can tell Google about your business hours, different departments within a business, reviews for your business, and more. In turn, Google may add some or all of these things to your search result.

As Google does not guarantee this will happen automatically, there are strategies you can implement that could convince them of your relevancy and boost visibility. To find out how, download our whitepaper, “Learn How to Use Social Proof to Get More Customers.”

Using Your Website for Social Proof

Another great way to show your guests and potential patrons social proof is to display your aggregate ratings on your website, blog pages, and social media accounts.

With the Bloom Intelligence website ratings widget, you can display a small badge on your website pages that will display your aggregate ratings from Facebook, Google, and Bloom.

Adding this widget directly onto your website can help display your reputation. It can also have a positive effect on your bottom line by creating positive social proof.

Website Widget for Social Proof

Unfortunately, most restaurant marketers don’t have the ability or time to create this type of thing. But with Bloom, it is simple and fun.

Click the banner above for instruction on how to do it!

Are you ready to improve your restaurant’s reputation by automatically building positive online reviews and using social proof?

The answer is simple. Show your positive online reviews to your guests and potential guests.

Discover Bloom Intelligence

Get your ratings to stand out online! Using rating schema, you can boost the visibility of your restaurant by having ratings appear in a Google search result. An effective tool for getting noticed on the web.

Likewise, creating a website widget that will display your real-time aggregate Google, Facebook, and Bloom ratings will showcase your positive ratings, and improve your reputation, helping you drive new Guests into your restaurants.

Call us or schedule a free demo online and Bloom will show you how our restaurant marketing and customer data platform can help you save time and increase your customer lifetime values by automatically building first-party customer databases, unlocking important guest insights to trigger marketing at the right time and place, showcase your positive ratings, save at-risk guests, increase your current guests’ frequency, and find new guests.

Click Here to Schedule a Free Online Demo or call Click To Call 727-877-8181 to see how we can help you save time and drive tangible results for your restaurants

restaurant guest data collection demo

 

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

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Robert Sanderson

“Bloom Intelligence really is a step ahead in terms of marketing software and metrics. Their product is reliable, fast and innovative and has helped the company I work for really grow.”

John Marchetti

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel Ramirez

“In these challenging times, it has been a pleasure working with Bloom Intelligence to help facilitate our service offering to our clients. They were extremely responsive and provided support to mitigate risk and minimize revenue loss. Great partner!”

Stefan Kim

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

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