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Free Wi-Fi: An Atlanta Bread Company Case Study

by: Robin Johnston On: December 1, 2016
2 min read

ABC Store.jpgOnce upon a time, cafés and restaurants thought they didn’t need to offer free Wi-Fi, but then came the digital age. Customers began to want and need different things from the dining experience and social Wi-Fi was a big part of it. Here’s how Atlanta Bread Company (ABC) harnessed the power of providing free Wi-Fi to expand their local chain into a nationwide success and how your restaurant or coffee house can, too.

Creating a Work-Friendly Environment

Since 1993, the Atlanta-based sandwich shop knew it was something special. The ABC was a welcoming little café that paid attention to what customers wanted. As more people came in to work as well as eat, they started offering free Wi-Fi to give them what they wanted and keep them coming back. Unfortunately, slow, unreliable connections threatened their success, and they wanted something better.

Providing a Better Solution

They turned to us at Bloom Intelligence to see if things could improve. Not only did they get a faster, more secure and extremely reliable Wi-Fi service, but they were able to up their game with:

  • Landing pages featuring real-time promotions
  • Email capture that grew their customer database
  • Digital marketing campaigns that gave valuable insights and results

Gaining Momentum and Success

The local results were so phenomenal that ABC decided to offer quality service from Bloom Intelligence to all their franchises across the nation. In addition to increased sales across the board, ABC also saw these results:

  • 50 percent increase in Wi-Fi speed
  • 5,000+ customer reviews
  • 21,000+ customer email addresses collected

Serving up spectacular sandwiches and tending to telecommuters really paid off. They now boast a chain of corporate and franchise bakery-café locations throughout the U.S.

Ways Your Eatery Can Benefit

Just like Atlanta Bread Company, you can use free Wi-Fi to attract and retain customers. And you won’t have to worry about slow speeds in the back of house, either. Because our Wi-Fi solutions keep your systems separate, your customers will enjoy the Wi-Fi speed they need while you keep cooking in the kitchen. Our powerful analytics will also show you detailed reports with information such as:

  • Customer traffic
  • Visit patterns
  • Conversion, loyalty and churn rates

Want to learn more about how Bloom Intelligence helped ABC refine their recipe for success? Download the full case study and see results that keep people engaged.

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Contact us today to schedule your own no-obligation demo. We’re ready to help you Bloom!

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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