restaurant-marketing

Restaurant Comment Cards

Learn What Restaurant Comment Cards Are
and How You Can Automate Customer Feedback

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What is a Restaurant Comment Card?

Restaurant comment cards are physical cards that ask for a customer’s opinion on specific topics. They are typically printed on card stock and given to customers to fill out and return. Restaurant comment cards are used to gather customer feedback that can be used improve performance of a restaurant.

They typically ask specific restaurant survey questions related to the restaurant customer’s visit, such as:

Restaurant Comment Cards Automate Feedback

  • How was your food today?
  • Was the service adequate?
  • How would you rate the atmosphere?
  • Would you recommend us to friends or family?

Some restaurant comment cards will also ask open-ended questions, such as, “What do you like the most about our restaurant?”

Then space is given for the customer to write their answer.

Restaurant Comment Cards for Restaurant Marketing

In today’s competitive restaurant industry, owners and operators are trying everything they can to gain an upper hand on their competition.

Restaurant marketing is quickly evolving into the tech space with tools like advanced POS systems and WiFi marketing & analytics platforms.

There is one traditional tool, however, that has stood the test of time. And it continues to be an important standard in the restaurant industry.

As outdated as they might seem, restaurant comment cards can provide valuable feedback to help improve your business.

Unfortunately, they also come with several drawbacks.

Restaurant Comment Cards can Grow Your Business

Benefits and Uses of Restaurant Comment Cards

Gathering and listening to your customer feedback is an integral part of running a restaurant.

Not just when there is time to do so, but on an ongoing basis.

You can gather the data by speaking with your customers face-to-face, by using social media, or by implementing a WiFi marketing and analytics solution.

The most practical solution, other than using a WiFi marketing platform, has always been the restaurant customer comment card.

One of the most efficient ways to improve a restaurant’s bottom line is to listen to the opinions of customers. But these opinions must be genuinely taken to heart.

It’s easy to form assumptions and ideas based on your own personal opinion, but that can be detrimental to your business and restaurant marketing strategies.

By collecting this valuable, personalized information, you’ll be able to see your establishment from the customer’s point of view.

This will help you make more informed decisions with marketing messages, strategies and overall operations.

Use Comment Cards to Improve Ratings and Reviews

Plus, repeat customers are much less expensive than acquiring new ones.

By using restaurant comment cards, you’ll not only have a way to gather their contact information, you’ll be able to quickly deal with any issues that a customer might have and make them happy.

This type of customer service recovery can mitigate negative word-of-mouth and keep the customer’s issue inside your place of business.

While these are great things for your business, many restaurateurs find customer comment cards provide several drawbacks.

Drawbacks of Using Restaurant Customer Comment Cards

For restaurant owners and operators, the biggest disadvantage with customer comment cards is the time it takes to plan, implement, analyze, and act on them.

Restaurant comment cards are expensive to print, and takes man power to input into your customer relationship database to track and analyze.

For the cards to have any value, time and effort must be put into these steps.

Restaurant Customer Comment Cards

At the same time, restaurant comment cards do not offer a great response rate.

In general, only about 30% of customers take the time to fill them out.

Additionally, the customers who do fill them out are typically at one end of the spectrum – either very happy, or very unhappy.

This skews the insights you receive because you’re not getting enough data from the average customer, and enough data to make the customer’s feedback statistically relevant to your restaurant operation.

Another issue that transpires is not establishing specific goals of the comment card campaign and creating the cards with questions that do not give you the data you ultimately wanted.

So, changing the cards involves more unnecessary cost and time.

In addition, when collecting and reviewing the cards, any issues you need to resolve will be after-the-fact. Great customer service involves recognizing an issue right away and resolving it as soon as possible, ideally before the customer leaves.

Comment cards do not allow you to do this.

Then there is the issue of the time it takes to analyze the cards and find patterns in the responses. This can be difficult, and many times the handwriting is rushed and not legible.

So, how can you gain the benefits of customer feedback and ratings without the drawbacks?

Using a WiFi Marketing Platform for Sending Surveys & Collecting Customer Feedback

Since customer feedback is crucial for a business to thrive, it doesn’t make business sense not to collect it. But most owners and operators simply do not have the time for restaurant customer comment cards.

The answer lies in your guest WiFi.

Using a WiFi marketing and analytics platform like Bloom Intelligence, you can passively collect clean and verified customer contact information without lifting a finger.

How It Works

Restaurant Comment CardsThe Bloom customer analytics platform creates clean, actionable customer behavior insight. Bloom employs multiple machine learning algorithms. They remove employees and outliers from the data.

This provides multi-location operators true insight into their customer behavior and locations’ health.

After that, the Bloom big data stack processes these customer data points through multiple advanced algorithm sets to create insight, build customer profiles, and to trigger email marketing campaigns that are based upon the behavior of your customers.

Not only will you be collecting clean, verified customer data, you’ll have the ability to automatically send customer surveys, ratings requests, messages, offers and questionnaires for your restaurant to your customers.

Results are organized in one easy-to-use dashboard.

When sending ratings requests to your customers, you can configure the system to respond based upon your restaurants customers rating.

For instance, if they give a rating of only 2 stars, the system can send them an apology message with an incentive to get the customer back through your door and give you another chance, and provide your management with an instant notification so they can react to the customer issue in real time.

Or, if the customer leaves a 5-star rating or positive feedback, you can respond with a thank you message that includes links to your page or restaurant feedback form on Yelp or Google, or any other major online ratings website.

Asking your restaurant customers to leave a review after they give you positive feedback will grow the number of positive ratings you have online.

This ultimately leads to more traffic from new customers to your restaurant.

Truly Understand Who Your Customers Are

You’ll immediately begin seeing patterns emerge. Plus, you’ll have the ability to sort your customer profiles in a way to begin defining your ideal customers.

This is referred to as customer segmentation.

Then, you can send targeted, personalized marketing messages to each of your customer groups.

Restaurant Customer Segmentation Guide

With a quality WiFi marketing and analytics platform like Bloom Intelligence, you can not only gather information that is acquired through traditional restaurant comment cards, you can use the data for any number of marketing campaigns.

You’ll see result in real-time, react to reviews automatically and you’ll finally be able to apply tangible data to your restaurant marketing efforts.

This will all be done in the background, automatically, with very little set up time by you. Now that is just a smart restaurant customer feedback strategy.

It’s time to start utilizing your guest WiFi and customer data to build customer profiles, gather customer insights, and gain a competitive edge.

Then watch your profits grow.

Leverage the power of Bloom Intelligence growth tools in our WiFi marketing and analytics platform at your single or multi-unit locations to power your growth.

 

Testimonials

Average Rating: 5.0 stars

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel

“Amazing service! I have been a client for years. I will continue to sign up all new businesses with Bloom.”

Memphis Garrett

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April Bocchieri

This tool has proven useful in collecting data for many aspects of what we do. Not only can we provide our customers with more of what they want using this data, we can grow our brand through targeting for franchise development, too.

Janene Krueger

“Bloom is the only company to provide us with the necessary tools to compete with the e-commerce businesses. Without this company there is no way of knowing (or at least having a general understating) of what our attribution rate was, life time value of customer (LVT), dwell time, etc. Frankly, I didn’t even know what that stuff even meant until I met with one of their sales reps. Without this data, brick and mortars will always be step(s) begins.”

Serge Osaulenko
Best support team we have worked with. They are quickly responsive and keep us updated constantly with all our restaurant locations! Best way we have found to collect customer data.
Peyton Kraus

“Great product, awesome customer service and very reliable. 100% recommended”

Francisco Iniguez

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

“These guys are so supportive, talented, and responsive. A great partner indeed.”

Owner, Good Karma

“Our marketing efforts have been much more focused and effective partnering up with Bloom Intelligence. I find some of the things that they can do with our data to be nothing less than amazing. Looking forward to tracking the results of our Holiday campaign.”

Mark Parente

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“I’m blown away by Bloom Intelligence’s marketing/software platform! The team is super reliable, efficient, professional and knowledgable about every aspect of the system. I’m new to the platform, and I would like to call out Edward Kennedy for being so patient and doing an outstanding job in walking me through the platform. The team of 5+ members took the time out of their day and held a Zoom conference to train me. I can’t wait to use Bloom Intelligence for my marketing campaigns moving forward.”

Sydney Dixon

“Always a pleasure working with the Bloom Intelligence crew! Shout out to Edward and Pal!”

Brittany

“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

Loren

They are really easy to work with and have helped us to capture a tremendous amount of customer information. Thanks Bloom!

Michael Brown

“We use this service for our business and it is amazing. Measuring customer behavior and automatically marketing to them based on those behavior triggers is truly a step in the right direction for retail technology. Thank you, Bloom Intelligence!”

Jeff Catherell

We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!

Angela Fallen

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross

“Pal and Theresa have been so informative and so kind! They were wonderful at explaining Bloom and dang, the amount of things this platform can track for your business is amazing!”

Amanda

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

They do a great job for us. Excellent company to work with!

Brandon Graham

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  • Customer Testimonial

    Bloom Intelligence goes above and beyond.

    “They have always been attentive through whatever needs and questions we have.

    They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

    ~ Matt Thompson, Managing Partner
    Madison Social

  • Customer Testimonial

    Great, Personalized Customer Service.

    “Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

    ~ Loren
    Carrabba's Original

Are You Ready to Grow Your Business with WiFi Marketing?

If so, Find out how Bloom Intelligence’s WiFi analytics & marketing platform measures offline customer behavior and builds customer loyalty.
It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow.