WiFi Marketing & Analytics Videos
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WEBINAR: Restaurant Customer Service Recovery
In this webinar, Robin Johnston, COO of Bloom Intelligence, will explain the concepts behind proper customer service recovery, and how to ensure any negative customer experiences ultimately turn into satisfied, much more loyal customers.
In today's competitive environment, retaining current customers is of paramount importance. But how can you turn an angry customer into a loyal patron? -
WEBINAR: Creating Stunning Emails to Truly Engage Your Restaurant Customers
Join us for this exclusive webinar co-hosted by Emma, arguably the best email marketing platform available today, where we’ll talk about how to use the Emma email marketing platform to create eye-catching, persuasive emails that will truly connect with your customers.
During the webinar, Tyler Sutton, Senior Email Specialist at Emma, will be walking us through the Emma platform and showing us how to create those valuable, engaging emails. -
WEBINAR: Saving At-Risk and Churning Customers
Customer Attrition got you down? Customer churn is a serious issue in today's competitive restaurant industry. Many restaurateurs don't even know what their churn rate is, nor do they have a way to measure it.
If left alone, customer churn can quickly get out-of-hand and have a devastating effect on the success of your business.
In this webinar, we take a deep dive into:
- The value of saving at-risk customers
- How to measure your customer churn rate
- Using WiFi marketing to engage and rescue at-risk customers
- How to identify individual at-risk customers
- How to use Bloom Intelligence to radically decrease churn rates with very little effort
- Much More... -
WEBINAR: Using WiFi Marketing & Analytics To Improve Online Restaurant Ratings
In this webinar, hosted by Robin Johnston, COO of Bloom Intelligence, you'll learn:
- Why you NEED to care about your ratings & reviews
- How to properly deal with negative ratings & reviews
- How to get more customers ratings & reviews
- How to get more positive ratings and fewer negative ones
- How to turn poor customer ratings into satisfied, loyal customers -
Intro to Bloom Intelligence
Learn how the Bloom Intelligence WiFi marketing & analytics platform can help your business grow. Bloom's growth tools are essential in today's competitive marketplace. See how they can fit in with your business. -
Marketing Triggers Walkthrough
Watch as we walk through the various automated marketing trigger available through WiFi marketing and analytics. -
Customer Rating Trigger
See how Bloom Intelligence can help your business gather more positive customer ratings while mitigating poor ratings. -
Customer Profile Walkthrough
Watch as we walk through a Bloom customer profile card. Discover the powerful customer data you can have at your fingertips. -
Dashboard Metrics Groups
Take a peek at the Bloom Intelligence WiFi marketing and analytics dashboard metrics. -
Customer Churn Rate Indicator
Watch how Bloom Intelligence WiFi marketing and analytics platform can help companies identify potentially churning customers. -
WiFi Marketing & Analytics
Watch how Bloom Intelligence helps thousands of retail and restaurant marketers reach their goals and stay ahead of the competition!
Bloom Intelligence WiFi Marketing & Customer Intelligence Hub
Bloom Intelligence brings the power of WiFi marketing and customer analytics to brick-and-mortar retail and restaurant locations. Our guest WiFi marketing growth tools for restaurants and retail chains measure offline customer behavior, build large customer databases, and re-market to customers.
When a customer enters the range of your guest WiFi access point, their mobile device is identified by a unique ID that is embedded in the wireless signal. Once identified, it's behavior can be tracked and logged into a database. The customer cannot be identified at this point, but the behavior of the mobile device can be watched. This gives you real-time analytics such as dwell times, popular days and times, first-time visitors, repeat visitors, and daily traffic numbers.
If the customer decides to log into your WiFi, they will be taken to a WiFi landing page upon which they are required to enter their email address to gain access to the internet. At this point, the individual customer is tied to that email address and all previous and future data associated with their device is added to their newly-created customer profile.
As you collect more and more customer profiles, you can begin using Bloom to create automated marketing campaigns that are based upon individual customer behavior. For instance you can automatically have pre-written emails sent to a customer when they leave your business, or if they visit a certain amount of times, or if they are at-risk of churning.
Another great feature is being able to send a rating request after a customer has left your establishment. If the rating is good, you can follow up with a thank you and links to online ratings sites. If the rating is negative, an email can be automatically sent with an incentive to get them to come back and give you another chance to make it right.
All of these features can be seen in detail in the videos above. And if you'd like to schedule a free demo of Bloom Intelligence, call us at 727-877-8181 or schedule online here.