Bloom Intelligence is thrilled to introduce another powerful new feature: the ability to collect and utilize wedding anniversary data in your email and SMS marketing campaigns.
This innovative tool will allow restaurants to capture anniversary dates when guests log into WiFi, complete a website form, or through Bloom’s integration partners. The data is automatically added to guest profiles, enabling restaurants to trigger automated personalized email and SMS marketing messages that celebrate these special moments.
With this feature, live to all users the week of February 10, 2025, Bloom helps restaurants create deeper emotional connections with their guests, driving loyalty and increasing customer lifetime value (CLV).
Effortless Setup, Powerful Results
One of the standout aspects of this new feature is how simple it is to implement. Restaurants can activate the wedding anniversary field in their WiFi login pages or website forms with just a few clicks.
- To add the anniversary date field to your website form, locate your form in the Bloom Dashboard, open it, and simply drag and drop the Anniversary block into your form.
- To add the anniversary date field to your WiFi landing page, call your customer success representative at 727-877-8181.
Alternatively, Bloom can pull this data directly from its integration partners, ensuring a seamless experience for both the restaurant and the guest.
Once the data is collected, Bloom’s platform takes care of the rest, automating personalized messages that make guests feel valued and appreciated.
For example, imagine a guest receiving a thoughtful email or SMS on their wedding anniversary, inviting them to celebrate with a complimentary glass of champagne or a discount on their next visit.
These small gestures can have a big impact, fostering a sense of connection and loyalty that keeps guests coming back.
The Link Between Emotional Connection and Customer Lifetime Value
Happy, emotionally connected guests are not just one-time visitors—they become loyal patrons who return again and again.
Personalization plays a critical role in building these connections. According to a study by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences.
By leveraging wedding anniversary data, restaurants can create moments that resonate deeply with guests, turning ordinary interactions into memorable experiences.
This emotional connection directly translates into increased customer lifetime value. Research shows that increasing customer retention rates by just 5% can boost profits by 25% to 95% (Source: Harvard Business Review).
When guests feel a personal connection to your restaurant, they’re more likely to return, spend more, and recommend your establishment to others.
In fact, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience (Source: Forbes).
Launching an anniversary marketing campaign feeds directly into this type of emotional connection.
Driving Revenue Through Personalization
Personalized marketing isn’t just about making guests feel good—it’s also a powerful revenue driver. Bloom’s new feature allows restaurants to send timely, relevant messages that encourage repeat visits and higher spending.
For instance, a personalized anniversary offer can bring guests in during slower periods, increase average check sizes, and create opportunities for upselling.
Studies show that personalized emails deliver 6x higher transaction rates (Source: Experian), while SMS marketing boasts a 98% open rate (Source: MobileSquared).
These statistics highlight the potential of personalized communication through your restaurant marketing to drive measurable revenue growth.
Restaurants leveraging anniversary-triggered marketing can expect:
- Higher customer loyalty
- Increased repeat visits
- More valuable word-of-mouth referrals
A Competitive Edge in a Crowded Market
In today’s competitive restaurant industry, standing out requires more than just great food and service. It’s about creating an experience that guests can’t find anywhere else.
By celebrating milestones like birthdays, ordering milestones, and wedding anniversaries, restaurants can better differentiate themselves and build a more loyal customer base.
Happy guests are also more likely to share their experiences with friends and family (word-of-mouth advertising), further amplifying your restaurant’s reach and bottom line. In fact, 92% of consumers trust recommendations from friends and family over other forms of advertising, according to Nielsen.
Get Started Today
Bloom Intelligence’s wedding anniversary data feature is designed to be easy to set up and even easier to use. In just a few simple steps, restaurants can start collecting this valuable data and automating personalized messages that delight guests.
By investing in these meaningful connections, restaurants can enhance the guest experience, increase customer lifetime value, and drive long-term revenue growth.
The future of restaurant marketing is personal, and Bloom Intelligence is here to help you make every guest feel special. Ready to transform your marketing strategy and build lasting relationships with your guests?
Contact Bloom Intelligence today to learn more about this exciting new feature and start creating even more unforgettable experiences for your guests.
Discover Bloom Intelligence
Bloom Intelligence is an AI-powered restaurant marketing platform. It includes a powerful customer data platform, automated guest data collection, one-click segmentation, behavior-triggered marketing automation via email and SMS, reputation management, and reporting tools.
Data is collected from sources like WiFi logins, online reservation systems, online ordering platforms, POS systems, website forms, social media, and more. This makes it simple to analyze and segment your guest personas for your restaurant’s digital marketing and operations decisions.
Bloom makes guest data collection effortless, which allows you to quickly execute the strategies listed above, saving you time, increasing customer lifetime values, attracting new guests, improving your reputation, and boosting your bottom line.
Call us or schedule a free demo online and Bloom will show you how our restaurant marketing platform can help you save time and increase your customer lifetime values by automatically building first-party customer databases, unlocking important guest insights to trigger automated marketing at the right time and place, discover true guest sentiment, save at-risk guests, increase your current guests’ frequency, and find new guests.
Click Here to Schedule a Free Online Demo, or call 727-877-8181 to see how we can help you save time and drive tangible results for your restaurants.
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