• Restaurant Marketing

Announcement: New Wedding Anniversary Marketing Trigger for Restaurants

by: Allen Graves
5 min read

Bloom Intelligence is thrilled to introduce another powerful new feature: the ability to collect and utilize wedding anniversary data in your email and SMS marketing campaigns.

This innovative tool will allow restaurants to capture anniversary dates when guests log into WiFi, complete a website form, or through Bloom’s integration partners. The data is automatically added to guest profiles, enabling restaurants to trigger automated personalized email and SMS marketing messages that celebrate these special moments.

With this feature, live to all users the week of February 10, 2025, Bloom helps restaurants create deeper emotional connections with their guests, driving loyalty and increasing customer lifetime value (CLV).

Effortless Setup, Powerful Results

One of the standout aspects of this new feature is how simple it is to implement. Restaurants can activate the wedding anniversary field in their WiFi login pages or website forms with just a few clicks.

  • To add the anniversary date field to your website form, locate your form in the Bloom Dashboard, open it, and simply drag and drop the Anniversary block into your form.
  • To add the anniversary date field to your WiFi landing page, call your customer success representative at 727-877-8181.

Alternatively, Bloom can pull this data directly from its integration partners, ensuring a seamless experience for both the restaurant and the guest.

Once the data is collected, Bloom’s platform takes care of the rest, automating personalized messages that make guests feel valued and appreciated.

For example, imagine a guest receiving a thoughtful email or SMS on their wedding anniversary, inviting them to celebrate with a complimentary glass of champagne or a discount on their next visit.

These small gestures can have a big impact, fostering a sense of connection and loyalty that keeps guests coming back.

The Link Between Emotional Connection and Customer Lifetime Value

Happy, emotionally connected guests are not just one-time visitors—they become loyal patrons who return again and again.

Personalization plays a critical role in building these connections. According to a study by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences.

By leveraging wedding anniversary data, restaurants can create moments that resonate deeply with guests, turning ordinary interactions into memorable experiences.

This emotional connection directly translates into increased customer lifetime value. Research shows that increasing customer retention rates by just 5% can boost profits by 25% to 95% (Source: Harvard Business Review).

When guests feel a personal connection to your restaurant, they’re more likely to return, spend more, and recommend your establishment to others.

In fact, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience (Source: Forbes).

Launching an anniversary marketing campaign feeds directly into this type of emotional connection.

Driving Revenue Through Personalization

Personalized marketing isn’t just about making guests feel good—it’s also a powerful revenue driver. Bloom’s new feature allows restaurants to send timely, relevant messages that encourage repeat visits and higher spending.

For instance, a personalized anniversary offer can bring guests in during slower periods, increase average check sizes, and create opportunities for upselling.

Studies show that personalized emails deliver 6x higher transaction rates (Source: Experian), while SMS marketing boasts a 98% open rate (Source: MobileSquared).

These statistics highlight the potential of personalized communication through your restaurant marketing to drive measurable revenue growth.

Restaurants leveraging anniversary-triggered marketing can expect:

  • Higher customer loyalty
  • Increased repeat visits
  • More valuable word-of-mouth referrals

A Competitive Edge in a Crowded Market

In today’s competitive restaurant industry, standing out requires more than just great food and service. It’s about creating an experience that guests can’t find anywhere else.

By celebrating milestones like birthdays, ordering milestones, and wedding anniversaries, restaurants can better differentiate themselves and build a more loyal customer base.

Happy guests are also more likely to share their experiences with friends and family (word-of-mouth advertising), further amplifying your restaurant’s reach and bottom line. In fact, 92% of consumers trust recommendations from friends and family over other forms of advertising, according to Nielsen.

Get Started Today

Bloom Intelligence’s wedding anniversary data feature is designed to be easy to set up and even easier to use. In just a few simple steps, restaurants can start collecting this valuable data and automating personalized messages that delight guests.

By investing in these meaningful connections, restaurants can enhance the guest experience, increase customer lifetime value, and drive long-term revenue growth.

The future of restaurant marketing is personal, and Bloom Intelligence is here to help you make every guest feel special. Ready to transform your marketing strategy and build lasting relationships with your guests?

Contact Bloom Intelligence today to learn more about this exciting new feature and start creating even more unforgettable experiences for your guests.

Discover Bloom Intelligence

Bloom Intelligence is an AI-powered restaurant marketing platform. It includes a powerful customer data platform, automated guest data collection, one-click segmentation, behavior-triggered marketing automation via email and SMS, reputation management, and reporting tools.

Data is collected from sources like WiFi logins, online reservation systems, online ordering platforms, POS systems, website forms, social media, and more. This makes it simple to analyze and segment your guest personas for your restaurant’s digital marketing and operations decisions.

Bloom makes guest data collection effortless, which allows you to quickly execute the strategies listed above, saving you time, increasing customer lifetime values, attracting new guests, improving your reputation, and boosting your bottom line.

Call us or schedule a free demo online and Bloom will show you how our restaurant marketing platform can help you save time and increase your customer lifetime values by automatically building first-party customer databases, unlocking important guest insights to trigger automated marketing at the right time and place, discover true guest sentiment, save at-risk guests, increase your current guests’ frequency, and find new guests.

Click Here to Schedule a Free Online Demo, or call 727-877-8181 to see how we can help you save time and drive tangible results for your restaurants.

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

“SaaS that covered so many bases for us instead of having to use multiple software products. Bloom Intelligence has simplified our responses to reviews, customer feedback, and more. I highly recommend Bloom Intelligence.”

Robert Sanderson

“Bloom Intelligence really is a step ahead in terms of marketing software and metrics. Their product is reliable, fast and innovative and has helped the company I work for really grow.”

John Marchetti

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel Ramirez

“In these challenging times, it has been a pleasure working with Bloom Intelligence to help facilitate our service offering to our clients. They were extremely responsive and provided support to mitigate risk and minimize revenue loss. Great partner!”

Stefan Kim

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

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