• Restaurant Marketing

8 Great Restaurant Website Design Examples

by: Allen Graves On: August 25, 2022
6 min read

Creating a great website is a very important task for any business. However, for restaurants, it is even more essential.

A restaurant’s website is at the core of branding and marketing for the best possible user experience. It should be user-friendly and visually appealing, but at the same time, you should ensure it provides visitors with all the information they may be searching for. It can also be a great restaurant marketing tool for your overall strategy.

Diners today are visiting websites now more than ever to browse menus, find contact information and directions, order online, learn about company history, look for healthy/environmentally safe options, or simply discover the ambiance of your dining room atmosphere.

Not only does it represent your restaurant to the online world, but it also serves as your primary interface with guests.

This means that it’s essential to make sure your website design is both user-friendly and visually appealing. To do this, you need to choose the right web designer, whether in-house or outsourced and then work with them to create a website that meets your specific needs and the needs of your guests.

Woman Searching for a Great Restaurant Website

Choosing a Restaurant Website Designer

There are a few key things to keep in mind when choosing a web designer. First, you need to make sure they have a good portfolio of past work. This will give you an idea of their skill level and what kind of designs they’re capable of creating.

Second, you need to make sure they understand your specific needs. Every business is different, so you need to make sure the web designer you choose is willing to work with you to create a custom website that meets those needs.

Finally, you should also make sure they offer good customer service. This way, if you have any questions or problems during the process, you know you can count on them to help you out quickly and competently.

What Should Be Included On Your Restaurant’s Website

Once you’ve chosen a web designer, it’s time to start thinking about what kind of website you want to create. The first step is to come up with a list of features that you want to include on your site. For restaurants, this should include things like:

  • All menus
  • Online ordering
  • Location and contact information
  • Photo gallery of both food and atmosphere
  • Consistently updated blog
  • Social media links and information
  • Company history
  • Environmental practices
  • Healthy dining options and information

Once you have a list of features, you can start thinking about the overall design of your site.

restaurant website design planning

Designing Your Website

Another important thing to remember at this point is that your restaurant branding should be consistent across all guest touch points – your menu design, social media pages, email/SMS messaging, and of course, your website.

There are a few things to keep in mind when designing your website. First, you need to make sure it’s easy to navigate. Guests should be able to find what they’re looking for without any trouble.

Second, you need to make sure the design is visually appealing. This means using colors and images that are pleasing to the eye and follow your company branding.

Finally, you need to make sure the content on your site is relevant and interesting. If visitors can’t find what they’re looking for, they’re not likely to stick around for very long.

Once you have a basic design in place, you can start thinking about ways to improve it. One way to do this is to add some interactivity to your site. This can be anything from a simple contact form to a more complex system that allows customers to book appointments or make reservations.

Another way to improve your website design is to add some multimedia content. This could include anything from video testimonials to audio clips of your staff talking about their experience with your business.

By adding this type of content, you’ll not only make your site more interesting, but you’ll also give visitors another reason to come back.

Great Website Examples for Your Inspiration

We’ve scoured the internet to find some great examples of restaurant websites. Here are a few that stand out.

#1. The Smoke Haus

The Smoke Haus serves delicious American barbecue in Southern Wales. Their website is very pleasing to the eye and well laid out, offering a great experience for visitors.

The colors match the ambiance of the restaurant’s physical locations while branding is consistent across other channels. There is easy access to menus, directions, business hours, social media channels, and a story of their history, along with a convenient online reservation system. There is even an online jukebox link to control what music is playing at the locations.

Restaurant Website Example - The Smoke Haus

#2. Miss Lily’s

Miss Lily’s, located in New York City, Dubai, and Jamaica, is a Caribbean-themed restaurant through and through – and their website definitely portrays their brand identity. The layout is clean and easy to navigate, and the images of their unique food and atmosphere are outstanding.

The website has an easy-to-use reservation system and delivery platform. Likewise, menus show appetizing images of each dish. Email newsletter signup, social media links, and contact information is at the bottom of every page.

Restaurant Website Example - Miss Lily's

#3. Between the Bread

Between the Bread has three locations in New York City, offering flavorful, wholesome, and fresh seasonal meals in store, and bringing the very same food to offices and homes through catering.

Their website has a fresh, casual look which is how they brand their food and service. Menus and Catering options are provided, along with an online ordering system. Branding is carried out perfectly throughout all social channels, which are at the bottom of every page with blog, email signup, and contact/call links.

Restaurant Website Example - Between the Bread

#4. Ella’s Table

Ella’s Table offers a great example of a restaurant website using only a single page – it is part of the Inn at Carnall Hall website. Showcasing beautiful imagery and video, the exquisite guest experience is conveyed throughout the page.

You’ll find contact information, hours of operation, their menu, catering information, and an email signup form, all placed perfectly in an easy-to-understand layout. There is also a convenient online reservation system for guests to book reservations in advance.

Restaurant Website Example - Ella's Table

#5. Panera Bread

Panera Bread is a great example of laying out a design with almost everything a guest would want to see on a home page.  You’ll find (from top to bottom) loyalty program information, gift cards, a menu containing menus and online ordering links, pickup and delivery services, high def imagery of their food and drinks, catering information, and social media links.

The website is perfectly branded to Panera’s popular brand identity and is easy for users to navigate and understand.

Restaurant Website Example - Panera Bread

#6. El Catrin

A great restaurant website does not have to use an intricate theme. El Catrin is an example of a great website design that is minimal, yet provides what its guests are looking for.

Branding is consistent and uses many images of the restaurant’s dining room and food & drink. You’ll find menus, a photo gallery, and links to their frequently updated blogs. Online ordering and reservation links are found at the top of every page.

Restaurant Website Example - El Catrin

#7. Protein Bar and Kitchen

Protein Bar and Kitchen has done a great job bringing their multi-unit chain into one single website. Visitors can see the menu, hours, directions, and contact information for each location in the easy-to-use store locator. A great design for multi-unit operators who do not wish to have a separate website for each location.

Online ordering for pickup and delivery is found on every page along with loyalty program and newsletter signups.

Restaurant Website Example - Protein Bar and Kitchen

#7. Bluecoast Rehoboth

This is a great example of how to use imagery to show guests what their experience will be and how great your food & drink will be. Creating excitement through images is what Bluecoast Rehoboth is all about.

Complete with menus, online ordering, catering, and gift card options, this website is sure to leave its visitors wanting more.

Restaurant Website Example - Bluecoast Rehoboth

Discover Bloom Intelligence

No matter how you decide to create your website, it’s essential to use elements that will give your guests (and potential guests) a taste of what they will experience should they choose your restaurant for dine-in or takeout service.

As seen in most of the examples above, offering easy access to your menus, online ordering, high def imagery, online reservations, and gift card purchasing can create a sense of excitement to not only find new guests but to keep your current guests coming back again and again.

Learn how Bloom Intelligence can help you increase your restaurant revenue, improve ratings and guest lifetime values, automate marketing tasks, and much more – all while saving your time and money.

Discover Bloom Intelligence, your guests will love you for it.

Discover Bloom Intelligence

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

Subscribe Here for the Latest Updates

Never miss a post! We'll keep you up-to-date on the latest restaurant and retail WiFi marketing information.

Drop us a line!

We would love to hear from you! If you have any questions, comments or ideas about our blog, drop us a line and let us know.

Or call us at 727-877-8181.

Contact Us