• Restaurant Marketing

10 Tips for Effective Restaurant Social Media Marketing

by: Allen Graves
6 min read

Restaurant social media marketing is one of the most valuable tools in any restaurant’s arsenal. It’s a way to keep your guests coming back, and it also helps you reach out to new potential diners.

But with so many different social networks to choose from (Facebook, Twitter, Instagram), it can be hard to know where and how best to invest your precious time.

Here are some tips for managing a restaurant’s social media channels that will help you make sure you’re getting the most out of your effort.

1. Choose your platforms wisely

Choosing the right social media platform for your business can be a challenge.

It’s not enough to just set up profiles and hope for the best, you need to be proactive and constantly check what your competitors are doing.

If you’re not sure where to start, Facebook and Instagram are probably the ideal first choices.

Restaurant Social Media Marketing Guide

2. Post Consistently

You may be thinking, “I don’t have the time to post on social media!”, but one small post per day can make a big difference.

Not only does it let your followers know that you’re there and still active, but it also helps establish a dialogue with new potential patrons.

One of the reasons why people use social media is because they want to feel connected with a brand.

Another important tip is making sure that you’re posting quality content that shows off what makes your restaurant special. Users will remember your posts more if they’re distinctive or stand out from the rest of the feed.

3. Work to Improve Your Ratings and Reviews

Keep in mind that the better your ratings, the more likely people will be to come to your restaurant. It’s actually pretty easy to get reviews these days. Simply ask your guests for feedback or offer an incentive for diners who are willing to rate and review.

Not only does having reviews and ratings help your guests make decisions about where to buy, but it’s also a way for them to share their experiences with you. This allows you to spot trends and continuously make things better.

To improve online ratings and reviews, you need to spend time to read and respond to your reviews. While this can take time, Bloom Intelligence can automate email campaigns asking for ratings, and you can manage your ratings from Facebook, Google, and Bloom all in one centralized platform.

Likewise, Bloom gives you ratings reports. You’ll be able to closely track and monitor your ratings and reviews on popular ratings websites. You’ll see a graph showing you the quality and quantity of your ratings.

Improve social media marketing ratings

What Else You’ll Discover

You’ll also see a list of every rating, including which website the rating was given on. You can reply to every rating right in the platform and it will automatically be posted on the appropriate website.

This saves you a great deal of time and energy, allowing you to improve your business, save money, and improve your restaurant reputation.

  • Create stunning automated messages asking for ratings/reviews on Google, Facebook, and Bloom, or ask your guests to contact you directly if they had a bad experience.
  • Increase the quantity and consistency of ratings/reviews given.
  • See detailed reporting about who left each rating, and ratings trends over time.
  • See real-time aggregate rating reports from multiple ratings websites
  • Manage all guest feedback in a centralized platform.
  • Drive new guests to your locations through positive online reviews on Google, Facebook, and your website.

4. Show Off Your Ratings for Better Restaurant Social Media Marketing Results

With the Bloom platform, you can also embed a ratings widget on your website. As you improve your online reputation, you can showcase your effort in a small, unobtrusive pop-up on your website pages.

This provides all-important social proof to your website visitors. When they see a good aggregate rating, they will be more likely to choose your restaurant when looking for a place to dine.

Improve Your Restaurant Social Media Marketing

5. Add Your Menu and Pictures

Customers who visit your social media pages are obviously interested in your restaurant, so it’s important to give them everything they might be looking for.

This includes your menus. If you have more than one menu, include all of them: breakfast, lunch, dinner, late-night, drinks, specials, etc. As user are engaging with your social media account, they can view your menu as well.

You should also include high-resolution images of your food, drinks, and atmosphere. Show them images of people having a great time at your restaurant. This will further pique the visitor’s attention and show them the type of experience they can expect from your place of business.

6. Use #Hashtags

Hashtags are an essential part of social media.  They allow you to categorize your posts and make them easier for people to find.  However, it’s not enough just to use hashtags – you need to use them correctly.

Use hashtags that have high search volume but low competition; this will maximize exposure and minimize the risk of being overlooked by users with similar interests. Use current events as inspiration for relevant hashtags; people love finding content related to what is happening in their world today!

Hashtags can also be used to spread the word about your restaurant and its specials. Use #FridayEvents to post pictures of a special weekly event, or #HappyHour with a picture of discounted drinks. If you’re going to use hashtags like these, make sure that they’re understandable even without the context.

7. Restaurant Social Media Marketing: Post Videos

Social video is so popular that it generates 1200% more shares than text and images combined. That means to make sure you have a restaurant social media marketing strategy in place with videos incorporated into your plan, or else risk being left behind.

Use current events as inspiration. For example, if a sports event is approaching or a new movie is coming out, use that as an excuse to create relevant video content for your social media accounts.

You can also create testimonial videos from guests who are having a great experience at your place of business. Other ideas include introducing new menu items, upcoming events, and current specials.

Restaurant social media marketing to improve customer loyalty

8. Create a Contest

Social media contests create loyalty and rapport with your patrons. Restaurants can take advantage of this by running a contest for free dinners, gift cards, or even the chance to win other prizes such as special parties.

79% people only like a business Facebook page for their incentives and discounts. To give them what they want – offer deals in order to increase likes on all platforms- which can also lead to guest engagement across channels such as Instagram or YouTube.

When creating social media contests, restaurants should offer things that will resonate with their followers – namely discount codes which provide incentives while soliciting engagement from others in return.

9. Cross-Promote Your Restaurant Social Media Marketing Channels

One of the most important keys to running a successful restaurant social media marketing campaign is cross-promotion. By engaging with your guests on more than one social media channel, you can reach new clients and keep current ones happy by providing content that they are interested in.

For instance, if Facebook has tons of likes but your Instagram has few followers then leverage what works for you first -Facebook- by creating an appealing post about something happening on your Instagram account.

This can drive traffic and followers from those engaged people who already like or follow to the other account, further growing your online social media footprint.

10. Get Started Today

Running a restaurant often means juggling social media marketing on top of everything else. It’s not enough to just set up profiles and hope for the best, you need to be proactive and constantly check what your competitors are doing.

In today’s digital world, social media is a powerful tool to have in your restaurant marketing arsenal. In this post we’ve given tips that will help make sure you’re on top of things all the time.

If you are interested in improving your ratings and reviews on Facebook or Google, click to find out how Bloom Intelligence can help you automate the entire process.

Take the next step today! Call us or schedule a free demo online to see how Bloom Intelligence can help you save time, increase customer lifetime values, and make your job easier!

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here


What our happy customers
are saying

“SaaS that covered so many bases for us instead of having to use multiple software products. Bloom Intelligence has simplified our responses to reviews, customer feedback, and more. I highly recommend Bloom Intelligence.”

Robert Sanderson

“Bloom Intelligence really is a step ahead in terms of marketing software and metrics. Their product is reliable, fast and innovative and has helped the company I work for really grow.”

John Marchetti

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel Ramirez

“In these challenging times, it has been a pleasure working with Bloom Intelligence to help facilitate our service offering to our clients. They were extremely responsive and provided support to mitigate risk and minimize revenue loss. Great partner!”

Stefan Kim

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Subscribe Here for the Latest Updates

Never miss a post! We'll keep you up-to-date on the latest restaurant and retail WiFi marketing information.

Drop us a line!

We would love to hear from you! If you have any questions, comments or ideas about our restaurant marketing blog, drop us a line and let us know.

Or call us at 727-877-8181.

Contact Us