• Restaurant Marketing

Bloom Intelligence Product Release Update: Fall 2024

by: Allen Graves
5 min read

Audio Discussion of New Product Enhancements Below

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At Bloom Intelligence, we understand the unique challenges of restaurant owners, operators, and marketers. Our latest Bloom software updates aim to make your marketing efforts more efficient, personalized, and impactful.

Here’s a look at the new features designed to enhance your experience and streamline your operations.

1. SMS (Text) Marketing

We’re excited to announce the launch of SMS marketing within the Bloom Intelligence platform! This powerful addition allows restaurant marketers to connect with their guests in one of the most direct and impactful ways possible—through their mobile devices.

Why Did Bloom Add SMS Marketing?

SMS marketing is a game-changer for the restaurant industry. Research shows that SMS open rates are as high as 98%, with most messages read within 3 minutes of receipt​. For restaurant operators, this immediacy offers unparalleled opportunities to drive traffic, increase engagement, and boost revenue.

Key Features of SMS Marketing with Bloom Intelligence

  • Seamless Integration with Guest Profiles
    The SMS marketing tool integrates seamlessly with Bloom’s Customer Data Platform (CDP) and guest profiles. This ensures that every message is tailored to the recipient’s preferences, behaviors, demographics, and identity, creating personalized experiences that guests will appreciate.
  • Automated Campaigns
    Save time and streamline operations with automated SMS campaigns or a combination of SMS or email campaigns. For example, send a “We Miss You” text to guests who haven’t visited recently or notify your most loyal diners about an exclusive event or limited-time offer.
  • Actionable Analytics
    Track the performance of your SMS campaigns in real time. Insights like open rates, click-through rates, return rates, and redemptions are all tied back to individual guest profiles, helping you refine strategies and improve ROI.
  • Compliance and Ease of Use
    The feature fully complies with SMS marketing regulations, ensuring you can confidently engage guests. Plus, an intuitive interface means creating and scheduling campaigns is a breeze.

By leveraging SMS marketing with Bloom, you can foster stronger guest relationships, drive more traffic, and see immediate results from your marketing efforts.

This new feature helps restaurant operators save time, increase efficiency, and focus on delivering unforgettable guest experiences.

2. Automatic Guest Segmentation

Bloom Intelligence now offers the ability to automatically create some of the most powerful audience segments to use with automated email and SMS campaigns.

This new feature simplifies guest segmentation, saving you time and enhancing marketing efficiency – all while maximizing ROI.

Smarter Segmentation for Personalized Campaigns

Effective marketing starts with understanding your audience. With Bloom Intelligence’s automated segmentation, you can now instantly group your guests into meaningful categories, such as:

  • New Guests: Perfect for delivering warm welcomes and first-visit incentives to encourage repeat visits.
  • Regulars: Engage loyal patrons with exclusive offers and show appreciation to keep them coming back.
  • Superguests: These high-value diners deserve VIP treatment. Use this segment to nurture top spenders with personalized perks.
  • At-Risk Guests: Identify those who haven’t visited recently and re-engage them with win-back campaigns before they churn.

Why Automatic Segmentation Matters

  • Time-Saving Efficiency: No more hours spent on spreadsheets—automated segmentation frees your time to focus on strategy.
  • Improved Personalization: Tailor your messaging to each guest segment, increasing engagement and satisfaction.
  • Higher ROI: Data-driven targeting ensures your marketing budget works harder by focusing on the right guests at the right time.

By leveraging Bloom’s automated audience segmentation, restaurant operators can quickly and easily create campaigns that feel personal, drive guest loyalty, and increase revenue—all with minimal effort.

It’s another way Bloom Intelligence empowers restaurateurs to deliver exceptional guest experiences while optimizing their marketing performance.

3. Tock Reservations Integration Expansion

Tock is a prominent restaurant reservation platform where guests can leave feedback about their experience at your restaurants. Making it an essential source of guest feedback.

Bloom Intelligence is thrilled to introduce an expansion of functionality of the Tock integration to include bringing even more guest feedback into our comprehensive reputation management tool.

This enhancement ensures restaurant operators have a unified platform to monitor, manage, and respond to guest sentiment across key channels. Plus additional AI-powered guest sentiment analysis to clearly understand your guests’ voices.

Integrating Tock into Bloom Intelligence allows you to centralize this valuable feedback alongside reviews from platforms like Google, Yelp, Facebook, and TripAdvisor.

Key Benefits of the Tock Integration Expansion

  • Unified Review Management: Manage all guest feedback from a single platform, saving time and ensuring no review goes unnoticed.
  • Actionable Insights: With Tock reviews incorporated, Bloom’s AI-powered sentiment analysis provides deeper insights into guest preferences and pain points.
  • Enhanced Guest Experience: Use feedback trends from Tock and other platforms to make data-driven improvements that resonate with your audience.

This integration reinforces Bloom Intelligence’s commitment to providing restaurant operators with the most comprehensive reputation management tools available.

With Tock ratings now in the mix, keeping your guests delighted and your reputation strong has never been easier.

 

4. Ubiquiti or Unifi Access Point Integration 

Bloom now integrates with Ubiquiti or Unifi access points.

Do you already have Unifi access points for your guest WiFi? You can integrate these APs into your Bloom CDP to build guest profiles from this guest data source without replacing existing access points.

 

Looking Forward

These new features of the Bloom Intelligence platform are designed to simplify your marketing efforts, drive revenue, and increase your bottom line.

Bloom looks forward to releasing more exciting and helpful updates in the coming weeks and advanced new AI features that will make your job easier and drive more revenue seamlessly.

By continuously improving our product and adding new features, Bloom Intelligence continues to support restaurant owners and operators in delivering exceptional service and achieving business success.

 

Discover Bloom Intelligence

Bloom Intelligence is an AI-powered restaurant marketing platform. It includes a powerful customer data platform, automated guest data collection, marketing automation, and reputation management tools.

Guest data is collected from WiFi logins, online reservation systems, online ordering platforms, POS systems, website forms, social media, and reviews and aggregated into one platform. This makes it simple to see guest insights and segment your guests into audiences like regular or at-risk guests. Guest insights and identity fuel Bloom AI-powered marketing and reputation management automation to drive revenue on demand and increase your bottom line.

Bloom makes guest data collection, analysis, marketing, and reputation management easy. All in one platform.

Click Here to Schedule a Free Online Demo, or call 727-877-8181 to see how we can help you save time and drive tangible results for your restaurants.


Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

“SaaS that covered so many bases for us instead of having to use multiple software products. Bloom Intelligence has simplified our responses to reviews, customer feedback, and more. I highly recommend Bloom Intelligence.”

Robert Sanderson

“Bloom Intelligence really is a step ahead in terms of marketing software and metrics. Their product is reliable, fast and innovative and has helped the company I work for really grow.”

John Marchetti

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel Ramirez

“In these challenging times, it has been a pleasure working with Bloom Intelligence to help facilitate our service offering to our clients. They were extremely responsive and provided support to mitigate risk and minimize revenue loss. Great partner!”

Stefan Kim

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

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We would love to hear from you! If you have any questions, comments or ideas about our restaurant marketing blog, drop us a line and let us know.

Or call us at 727-877-8181.

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