Audio Discussion of New Product Enhancements Below
At Bloom Intelligence, we understand the unique challenges of restaurant owners, operators, and marketers. Our latest Bloom software updates aim to make your marketing efforts more efficient, personalized, and impactful.
Here’s a look at the new features designed to enhance your experience and streamline your operations.
1. SMS (Text) Marketing
We’re excited to announce the launch of SMS marketing within the Bloom Intelligence platform! This powerful addition allows restaurant marketers to connect with their guests in one of the most direct and impactful ways possible—through their mobile devices.
Why Did Bloom Add SMS Marketing?
SMS marketing is a game-changer for the restaurant industry. Research shows that SMS open rates are as high as 98%, with most messages read within 3 minutes of receipt. For restaurant operators, this immediacy offers unparalleled opportunities to drive traffic, increase engagement, and boost revenue.
Key Features of SMS Marketing with Bloom Intelligence
- Seamless Integration with Guest Profiles
The SMS marketing tool integrates seamlessly with Bloom’s Customer Data Platform (CDP) and guest profiles. This ensures that every message is tailored to the recipient’s preferences, behaviors, demographics, and identity, creating personalized experiences that guests will appreciate. - Automated Campaigns
Save time and streamline operations with automated SMS campaigns or a combination of SMS or email campaigns. For example, send a “We Miss You” text to guests who haven’t visited recently or notify your most loyal diners about an exclusive event or limited-time offer. - Actionable Analytics
Track the performance of your SMS campaigns in real time. Insights like open rates, click-through rates, return rates, and redemptions are all tied back to individual guest profiles, helping you refine strategies and improve ROI. - Compliance and Ease of Use
The feature fully complies with SMS marketing regulations, ensuring you can confidently engage guests. Plus, an intuitive interface means creating and scheduling campaigns is a breeze.
By leveraging SMS marketing with Bloom, you can foster stronger guest relationships, drive more traffic, and see immediate results from your marketing efforts.
This new feature helps restaurant operators save time, increase efficiency, and focus on delivering unforgettable guest experiences.
2. Automatic Guest Segmentation
Bloom Intelligence now offers the ability to automatically create some of the most powerful audience segments to use with automated email and SMS campaigns.
This new feature simplifies guest segmentation, saving you time and enhancing marketing efficiency – all while maximizing ROI.
Smarter Segmentation for Personalized Campaigns
Effective marketing starts with understanding your audience. With Bloom Intelligence’s automated segmentation, you can now instantly group your guests into meaningful categories, such as:
- New Guests: Perfect for delivering warm welcomes and first-visit incentives to encourage repeat visits.
- Regulars: Engage loyal patrons with exclusive offers and show appreciation to keep them coming back.
- Superguests: These high-value diners deserve VIP treatment. Use this segment to nurture top spenders with personalized perks.
- At-Risk Guests: Identify those who haven’t visited recently and re-engage them with win-back campaigns before they churn.
Why Automatic Segmentation Matters
- Time-Saving Efficiency: No more hours spent on spreadsheets—automated segmentation frees your time to focus on strategy.
- Improved Personalization: Tailor your messaging to each guest segment, increasing engagement and satisfaction.
- Higher ROI: Data-driven targeting ensures your marketing budget works harder by focusing on the right guests at the right time.
By leveraging Bloom’s automated audience segmentation, restaurant operators can quickly and easily create campaigns that feel personal, drive guest loyalty, and increase revenue—all with minimal effort.
It’s another way Bloom Intelligence empowers restaurateurs to deliver exceptional guest experiences while optimizing their marketing performance.
3. Tock Reservations Integration Expansion
Tock is a prominent restaurant reservation platform where guests can leave feedback about their experience at your restaurants. Making it an essential source of guest feedback.
Bloom Intelligence is thrilled to introduce an expansion of functionality of the Tock integration to include bringing even more guest feedback into our comprehensive reputation management tool.
This enhancement ensures restaurant operators have a unified platform to monitor, manage, and respond to guest sentiment across key channels. Plus additional AI-powered guest sentiment analysis to clearly understand your guests’ voices.
Integrating Tock into Bloom Intelligence allows you to centralize this valuable feedback alongside reviews from platforms like Google, Yelp, Facebook, and TripAdvisor.
Key Benefits of the Tock Integration Expansion
- Unified Review Management: Manage all guest feedback from a single platform, saving time and ensuring no review goes unnoticed.
- Actionable Insights: With Tock reviews incorporated, Bloom’s AI-powered sentiment analysis provides deeper insights into guest preferences and pain points.
- Enhanced Guest Experience: Use feedback trends from Tock and other platforms to make data-driven improvements that resonate with your audience.
This integration reinforces Bloom Intelligence’s commitment to providing restaurant operators with the most comprehensive reputation management tools available.
With Tock ratings now in the mix, keeping your guests delighted and your reputation strong has never been easier.
4. Ubiquiti or Unifi Access Point Integration
Bloom now integrates with Ubiquiti or Unifi access points.
Do you already have Unifi access points for your guest WiFi? You can integrate these APs into your Bloom CDP to build guest profiles from this guest data source without replacing existing access points.
Looking Forward
These new features of the Bloom Intelligence platform are designed to simplify your marketing efforts, drive revenue, and increase your bottom line.
Bloom looks forward to releasing more exciting and helpful updates in the coming weeks and advanced new AI features that will make your job easier and drive more revenue seamlessly.
By continuously improving our product and adding new features, Bloom Intelligence continues to support restaurant owners and operators in delivering exceptional service and achieving business success.
Discover Bloom Intelligence
Bloom Intelligence is an AI-powered restaurant marketing platform. It includes a powerful customer data platform, automated guest data collection, marketing automation, and reputation management tools.
Guest data is collected from WiFi logins, online reservation systems, online ordering platforms, POS systems, website forms, social media, and reviews and aggregated into one platform. This makes it simple to see guest insights and segment your guests into audiences like regular or at-risk guests. Guest insights and identity fuel Bloom AI-powered marketing and reputation management automation to drive revenue on demand and increase your bottom line.
Bloom makes guest data collection, analysis, marketing, and reputation management easy. All in one platform.
Click Here to Schedule a Free Online Demo, or call 727-877-8181 to see how we can help you save time and drive tangible results for your restaurants.