Restaurant Marketing Blog

Perhaps you’ve used analytics before in your business, but how thorough and easy to understand were those analytics? Did they give you true customer insight? And were they a simple…

In today’s post-COVID, hyper-competitive restaurant industry, restaurateurs and marketers are always searching for an effective way to gain a competitive advantage without breaking the bank.

Now that the COVID-19 shutdown orders are being lifted across the country, restaurant owners and operators are faced with a new challenge – getting customers back through the door. Unfortunately,…

Can mobile technology help the restaurant and retail industry? Consider a 2018 Pew Research Survey showing that 94% of adults aged 18-29 in the United States own a smartphone. Also, 89% of…

Many restaurants and retail companies spend a lot of time and effort courting customers.  Resources, finances, and considerable thought go into attracting, drawing, and eventually converting visitors into loyal customers.  However, many…

Coronavirus has certainly created a devastating economic impact on the restaurant industry. However, it is how restaurants choose to move forward that counts.

It is a new dawn for restaurant and retail owners and operators around the world. In the United States, restaurants and retail locations that have been closed for months are…

If your location-based marketing campaign doesn’t incorporate location analytics through wi-fi access points, you are missing a huge opportunity to improve the return on investment of your marketing dollars.  As any brick…

With restaurants closing at astronomically high rates and competition at all-time highs, restaurant owners and operators need to use every weapon in their arsenals to boost sales and protect profits.

Customer churn, also known as customer attrition, isn’t an isolated event. It’s a process that can start at any time, from when a potential customer first discovers your place of…

To define creative ways in which social WiFi is a tool that garners invaluable information about the demographic and behavior data of your customers, it is pivotal to first explain…

Marketing and business technology solutions continue to advance at a rapid pace. Today’s marketers are enjoying an excess of tools and solutions to utilize when creating, executing and measuring their multi-channel…