Restaurant Marketing Blog

Customer segmentation and personalization of your marketing messages is crucial for your restaurant marketing plan to be successful. Segmentation refers to using customer data to create much more effective email…

Restaurant marketing is truly complex. It is driven by seemingly countless digital marketing channels and even more tactics and strategies. There’s certainly a lot going on, and restaurant marketing professionals…

No matter what type of marketing strategy you are employing, or when, it is crucial to have detailed customer data collection and marketing attribution tools. Using these tools, marketers will…

No matter what business you are running, customer lifetime value (CLV) is one of the most important things to manage and improve. And this is even more important for restaurants.…

Customer lifetime value (CLV) is a metric used by businesses to measure the financial value of a customer over the entire period of their relationship with the company. CLV considers…

In today’s restaurant industry, where a single online review can sway potential diners, managing your establishment’s reputation has never been more crucial. With a majority of patrons reading reviews on…

Running a restaurant requires more than just serving great food and assuming you’re giving guests exactly what they expect. You need to know what your most loyal patrons expect so…

Breweries and taprooms are all the rage right now. With so many breweries and taprooms opening up, it’s not always easy to find a unique marketing strategy that will grab…

Marketing is an integral part of running a successful restaurant business in today’s competitive marketplace. Restaurant marketing strategies are vital to your success in the food industry because they allow…

Restaurant reputation management is one of the most important restaurant marketing tactics owners and marketers should include in their restaurant marketing strategy. Effective restaurant reputation management is crucial for business…

The restaurant industry is always changing. New marketing trends appear often and constantly evolve, so it’s important for restaurateurs to stay on top of them in order to keep their…

No matter what business you are running, finding new customers at the lowest cost possible is extremely important – especially for restaurants.  The competition is high, and consumers are unpredictable.…