• Restaurant Marketing

Restaurant Online Ordering Tips and Benefits

by: Allen Graves On: June 6, 2022
4 min read

It’s no secret that the restaurant industry is a competitive one. With so many eateries to choose from, diners are more likely than ever before to take their business elsewhere if they don’t receive good service or if they have to wait too long for their food.

This is why offering online ordering can improve guest experiences and help your restaurant succeed.

Benefits of Restaurant Online Ordering

An online ordering system can streamline the process of taking and fulfilling orders. This can lead to a number of benefits for restaurant owners, including:

  • Reduced wait times for guests. Guests can place their orders in advance and schedule a time to pick up their food. So, they don’t have to wait at the restaurant.
  • Increased order accuracy. Guests can take their time to enter their orders into the system, which reduces the chances of mistakes being made.
  • Improved guest satisfaction. An online ordering system can make the ordering process more efficient and less frustrating for guests, leading to higher levels of satisfaction.
  • Higher average order values. Guests who use an online ordering system tend to spend more per order than those who place orders over the phone or in person.
  • Reduced labor costs. An online ordering system can automate many of the tasks involved in taking and fulfilling orders. These include things like collecting guest information and payments, which can lead to reduced labor costs.
  • Improved marketing and branding. A well-designed online ordering system can help to improve a restaurant’s marketing and branding. A custom-branded ordering system can make a restaurant look more professional and put its best foot forward.

There are many benefits that come with using an online ordering system for restaurants. By streamlining the process of taking and fulfilling orders, online ordering systems can lead to reduced wait times for guests, increased order accuracy, improved customer satisfaction, higher average order values, reduced labor costs, and improved marketing and branding.

When choosing an online ordering system for a restaurant, it’s important to consider the features that will be most beneficial for the business.

Restaurant Online Ordering Tips

Online Ordering Tips for Success

Ensuring a smooth online ordering process for your restaurant is key to keeping up with the competition and satisfying your guests.

By following these simple tips, you can avoid common mistakes and make the online ordering process as easy and efficient as possible.

1. Make sure the website is easy to navigate on both desktop and mobile environments. Guests should be able to find what they are looking for quickly and easily. Organize your menu items into clear categories, and make sure all of the information they need is readily available.

2. Use clear and concise language throughout the website. Avoid slang and abbreviations, and make sure all of your prices are clearly listed.

3. Offer a variety of payment options. Guests should be able to pay with their credit card, PayPal, or another method of their choice.

4. Make the checkout process as simple as possible. Ask for only the information you absolutely need and provide clear instructions at each step.

5. Provide excellent customer service. Be available to answer questions and address concerns both before and after the sale.

By following these simple tips, you can create a smooth online ordering process that will keep your guests coming back for more.

Make Online Ordering Work for your Restaurant

Online ordering is a great way to increase guest satisfaction because it allows guests to order products and services at their convenience.

In addition, online ordering makes it easy for guests to find the information they need about products and services, which can help them make better decisions about what to purchase.

Finally, online ordering can help businesses improve their customer service by making it easier for guests to contact them with questions or concerns.

Overall, online ordering is a great way to improve guest satisfaction and increase sales. If you’re not already using it, consider implementing it in your business. It could make a big difference in your bottom line.

This can free up staff time to focus on other tasks, such as providing outstanding customer service.

If you’re looking for a way to improve guest data collection and marketing ROI, restaurant online ordering is a great solution.

By using an online ordering system, you’ll be able to collect valuable customer data, reduce overhead costs, and improve marketing efficiency.

How Bloom Intelligence Can Multiply the Power of your Online Ordering Data

First, when data is captured from the ordering system, it is verified and a new customer profile is created for the guest inside the Bloom platform. If a profile has already been created, the data is added.

Over time you will have a very large database of guest profiles to engage with through email marketing.

Not only will you have massive amounts of guest data to help shape your messaging and branding, but you will also be able to take your guest list and segment it out into various guest personas. These are groups of guests with similar characteristics.

Then, you can send laser-targeted messaging to each group that they will be more likely to engage with. Segmented marketing has proven to be much more effective than marketing a single message to your entire database.

Discover Bloom Intelligence – Your Guests Will Love You For It

Bloom now integrates with Olo and Oracle’s Gloriafood online ordering platforms. If you’re ready to start maximizing your marketing ROI, let us show you how.

Click here for a free demo of the product, or call us at 727-877-8181 and get ready to taste marketing success!

restaurant online ordering marketing demo

 

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
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Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

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“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

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Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

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Atlanta Bread Company

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They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

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Madison Social

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Jacqueline Martin

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