It’s no secret that the restaurant industry is a competitive one. With so many eateries to choose from, diners are more likely than ever before to take their business elsewhere if they don’t receive good service or if they have to wait too long for their food.
This is why offering online ordering can improve guest experiences and help your restaurant succeed.
Benefits of Restaurant Online Ordering
An online ordering system can streamline the process of taking and fulfilling orders. This can lead to a number of benefits for restaurant owners, including:
- Reduced wait times for guests. Guests can place their orders in advance and schedule a time to pick up their food. So, they don’t have to wait at the restaurant.
- Increased order accuracy. Guests can take their time to enter their orders into the system, which reduces the chances of mistakes being made.
- Improved guest satisfaction. An online ordering system can make the ordering process more efficient and less frustrating for guests, leading to higher levels of satisfaction.
- Higher average order values. Guests who use an online ordering system tend to spend more per order than those who place orders over the phone or in person.
- Reduced labor costs. An online ordering system can automate many of the tasks involved in taking and fulfilling orders. These include things like collecting guest information and payments, which can lead to reduced labor costs.
- Improved marketing and branding. A well-designed online ordering system can help to improve a restaurant’s marketing and branding. A custom-branded ordering system can make a restaurant look more professional and put its best foot forward.
There are many benefits that come with using an online ordering system for restaurants. By streamlining the process of taking and fulfilling orders, online ordering systems can lead to reduced wait times for guests, increased order accuracy, improved customer satisfaction, higher average order values, reduced labor costs, and improved marketing and branding.
When choosing an online ordering system for a restaurant, it’s important to consider the features that will be most beneficial for the business.
Online Ordering Tips for Success
Ensuring a smooth online ordering process for your restaurant is key to keeping up with the competition and satisfying your guests.
By following these simple tips, you can avoid common mistakes and make the online ordering process as easy and efficient as possible.
1. Make sure the website is easy to navigate on both desktop and mobile environments. Guests should be able to find what they are looking for quickly and easily. Organize your menu items into clear categories, and make sure all of the information they need is readily available.
2. Use clear and concise language throughout the website. Avoid slang and abbreviations, and make sure all of your prices are clearly listed.
3. Offer a variety of payment options. Guests should be able to pay with their credit card, PayPal, or another method of their choice.
4. Make the checkout process as simple as possible. Ask for only the information you absolutely need and provide clear instructions at each step.
5. Provide excellent customer service. Be available to answer questions and address concerns both before and after the sale.
By following these simple tips, you can create a smooth online ordering process that will keep your guests coming back for more.
Make Online Ordering Work for your Restaurant
Online ordering is a great way to increase guest satisfaction because it allows guests to order products and services at their convenience.
In addition, online ordering makes it easy for guests to find the information they need about products and services, which can help them make better decisions about what to purchase.
Finally, online ordering can help businesses improve their customer service by making it easier for guests to contact them with questions or concerns.
Overall, online ordering is a great way to improve guest satisfaction and increase sales. If you’re not already using it, consider implementing it in your business. It could make a big difference in your bottom line.
This can free up staff time to focus on other tasks, such as providing outstanding customer service.
If you’re looking for a way to improve guest data collection and marketing ROI, restaurant online ordering is a great solution.
By using an online ordering system, you’ll be able to collect valuable customer data, reduce overhead costs, and improve marketing efficiency.
How Bloom Intelligence Can Multiply the Power of your Online Ordering Data
First, when data is captured from the ordering system, it is verified and a new customer profile is created for the guest inside the Bloom platform. If a profile has already been created, the data is added.
Over time you will have a very large database of guest profiles to engage with through email marketing.
Not only will you have massive amounts of guest data to help shape your messaging and branding, but you will also be able to take your guest list and segment it out into various guest personas. These are groups of guests with similar characteristics.
Then, you can send laser-targeted messaging to each group that they will be more likely to engage with. Segmented marketing has proven to be much more effective than marketing a single message to your entire database.
Discover Bloom Intelligence – Your Guests Will Love You For It
Bloom now integrates with Olo and Oracle’s Gloriafood online ordering platforms. If you’re ready to start maximizing your marketing ROI, let us show you how.