Free Wi-Fi: An Atlanta Bread Company Case Study
Once upon a time, cafés and restaurants thought they didn’t need to offer free Wi-Fi, but then came the digital age. Customers began to want and need different things from the dining experience and social Wi-Fi was a big part of it. Here’s how Atlanta Bread Company (ABC) harnessed the power of providing free Wi-Fi to expand their local chain into a nationwide success and how your restaurant or coffee house can, too.
Creating a Work-Friendly Environment
Since 1993, the Atlanta-based sandwich shop knew it was something special. The ABC was a welcoming little café that paid attention to what customers wanted. As more people came in to work as well as eat, they started offering free Wi-Fi to give them what they wanted and keep them coming back. Unfortunately, slow, unreliable connections threatened their success, and they wanted something better.
Providing a Better Solution
They turned to us at Bloom Intelligence to see if things could improve. Not only did they get a faster, more secure and extremely reliable Wi-Fi service, but they were able to up their game with:
- Landing pages featuring real-time promotions
- Email capture that grew their customer database
- Digital marketing campaigns that gave valuable insights and results
Gaining Momentum and Success
The local results were so phenomenal that ABC decided to offer quality service from Bloom Intelligence to all their franchises across the nation. In addition to increased sales across the board, ABC also saw these results:
- 50 percent increase in Wi-Fi speed
- 5,000+ customer reviews
- 21,000+ customer email addresses collected
Serving up spectacular sandwiches and tending to telecommuters really paid off. They now boast a chain of corporate and franchise bakery-café locations throughout the U.S.
Ways Your Eatery Can Benefit
Just like Atlanta Bread Company, you can use free Wi-Fi to attract and retain customers. And you won’t have to worry about slow speeds in the back of house, either. Because our Wi-Fi solutions keep your systems separate, your customers will enjoy the Wi-Fi speed they need while you keep cooking in the kitchen. Our powerful analytics will also show you detailed reports with information such as:
- Customer traffic
- Visit patterns
- Conversion, loyalty and churn rates
Want to learn more about how Bloom Intelligence helped ABC refine their recipe for success? Download the full case study and see results that keep people engaged.
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FREQUENTLY ASKED QUESTIONS
Common Questions About Restaurant Marketing
Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.
WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.
Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.
A restaurant customer data platform (CDP) is a unified software system that collects, consolidates, and activates guest data from multiple sources including WiFi networks, POS systems, online ordering platforms, reservation systems, websites, loyalty platforns, event platforms, and review sites. Unlike generic CDPs built for e-commerce or SaaS companies, restaurant CDPs are purpose-built to handle restaurant-specific data sources and create actionable guest intelligence that drives personalized marketing, operational improvements, and revenue growth automatically.
Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.
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