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Benefits of Connecting Your POS to a Wi-Fi Marketing System

by: Robin Johnston On: March 1, 2018
3 min read

Benefits of Connecting Your POS to a Wi-Fi Marketing System.jpgFor any business, information is power. The more information you have — about customers, competitors, products — the better decisions you can make. A good business owner is always looking for ways to gain more information, and for better ways to implement it. One such way to do this is by connecting your Point-of-sale (POS) equipment to your Wi-Fi marketing software.

Wi-Fi Marketing Without POS

Wi-Fi marketing on its own is pretty powerful. Customers come into your location for the offer of free Wi-Fi, and in turn you gather information about who comes into your store. What’s the busiest day of the week? What’s the busiest time of day? How long do customers typically stay within the store before leaving? All of this information and more comes with a good Wi-Fi marketing system, allowing businesses to make smarter decisions about things like operating hours and staffing. Wi-Fi marketing itself provides a wealth of information, but there’s a way to make it even better.

benefits of Connecting To your POS

It’s great to know when customers are visiting your store, but it would be even better if you knew their spending habits. With most Wi-Fi marketing systems, when you connect your POS, you can automatically import sales data. This allows you to calculate things like the:

  • Average customer value
  • Customer lifetime value
  • Sales transaction information for individual customers

Now, rather than just knowing when a person typically visits your store, or how often, you can also learn how much they spend while they are there. All of this is done seamlessly – once a customer makes a transaction, it is instantly added to the database, and is there whenever you want to view the information.

What Can I Do With This Information?

With all of this new data coming in such as customer frequency, popular store times, transaction amounts, you don’t want it to just sit in a database. You want to put this information to good use, and use it to improve your business through marketing. Here are just two examples on how you can do that:

Increase frequency and sales

Let’s say you have two types of customers at your restaurant: One that visits every morning, and only purchases a cup of coffee and another that comes in once a week on a Friday, but always purchases a large meal. You have both customer’s email addresses through your guest Wi-Fi, but each requires unique incentives and marketing messaging. For the first customer, you could let them know about a “buy one get one half off” deal you are having for coffees. The second customer could then get an email about the free cup of coffee that comes with purchases over X amount of dollars. Since these emails are tailored for a more specific type of customer, they are more likely to be effective.

ENCOURAGE REPEAT VISITS

Now let’s say you have a customer who hasn’t been back in a while. You could see what they purchased, and offer a discount on their next purchase, enticing them back. You’ve now brought in a return customer thanks to the information you gathered from your Wi-Fi marketing software and your POS system.

There are plenty of ways to use customer transactions paired with other customer information. However, you can’t implement any of them if you don’t have the proper system in place to collect it. If you have a Wi-Fi marketing system already in place at your business, you are missing out by not connecting it to your POS system. Doing so is fairly easy, and provides you with long term benefits that are sure to improve your business.

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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