• Restaurant Marketing

3 Analytics Tools Your Offline Business Needs to Stay Competitive

by: Robin Johnston On: March 22, 2018
3 min read

Business owners have a myriad of responsibilities.  Despite the boom of online stores and businesses, a lot of businesses such as restaurants conduct the majority of their business face-to-face, offline. Depending on the type of business you own, your responsibilities could range from management, bookkeeping, covering employee shifts, marketing, etc.  On top of all of those responsibilities, you still have a business to run which involves knowing important information about your customers, your business, knowing how they both interact, and then making important decisions that impact how your business grows and remains competitive.

Imagine not only having to make these important decisions, but also having to create and maintain elaborate spreadsheets, run formulas, and crunch numbers on all of your customer and business data just so you can make those important business decisions.

This is where analytics can help your business grow and stay competitive, all while saving you time.  Rather than spending costly time and resources collecting, tracking, and analyzing customer behavior data on your own, analytics tools do all the tedious collecting and analyzing for you, giving you vital customer data and reporting in real-time and on-demand.  In the digital, tech-driven business world, analytics tools are a necessity.  Below are three analytics tools your offline business needs to remain competitive.

Daily Traffic

This number may not be as important when compared to your revenue, profit, or losses, but it is up there.  Daily traffic gives you insight into how many people are coming into your shop.  Simply knowing this number alone gives you a starting point for not only remaining competitive but also growing your business.  If 30 people come into your shop daily, how many actually make purchases?  How many are new or repeating customers?  If they do not make purchases and are not customers, how can you guide them to making a purchase and becoming a repeat customer?

Projected Location Data

Whether you are looking to open your first store or looking to expand your business in a new location, projected location data helps you make the decision that is best for your business needs.  When looking to open a business in a new location, no matter the information available to you, the most important question is:  Which location will bring in the most customers?  Projected location traffic allows you to collect foot traffic data.  The magic in this analytics tool is that it can be tracked whether someone logs onto your Wi-Fi or not, using signals and physical sensors to gather data.  Once everything is compiled and analyzed, you are then able to look at your list of potential locations, seeing which ones have the most traffic and at which times.  This gives you a competitive advantage for expanding your business.

Wi-Fi Marketing Automation

Rather than running a report every month to see which customers have not made a purchase in the last month, automated, intelligent marketing is an analytics tool that can compile customer data, understand behaviors, and trigger marketing campaigns based on customer behaviors.  If a certain customer comes into your shop and purchases a coffee daily, an intelligent marketing campaign could trigger an offer for half off the purchase of their next coffee.  If a frequent customer failed to show up all of a sudden – say for a period of two weeks – an automated marketing message could send that customer a special offer to bring them back in.  Additionally, Wi-Fi marketing automation tools also are able to track the efficiency of every intelligent marketing campaign, giving you important return-on-investment data for each campaign.  For example, your automated marketing analytics tool can look at campaigns to rescue at-risk customers and see how many customers actually returned to becoming frequent customers.

Analytics tools do the important, dirty work of compiling and analyzing data so that you can dedicate more time to the day-to-day operation of your business.  Not only do these tools save you time, but they allow you to remain competitive in your market, even giving you a competitive advantage over your competitors.  Consider contacting a company that offers products and services that provide these opportunities to grow your business and increase your profits.

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here


What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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