• WiFi Analytics

The Types of Restaurant Data You Should Start Tracking Today

by: Allen Graves On: February 17, 2021
4 min read

To summarize, 2021 is an essential year for restaurants to adapt to big data. Up to the present time, the pandemic has taught restaurant professionals that customer data is golden. However, there are various ways that food and beverage leaders should use data. With this purpose in mind, we’ll highlight the top 5 types of restaurant data to begin tracking today.

5. Kitchen Data


Understanding and improving kitchen data is essential for smooth restaurant operations. Kitchen data can help determine:

  • What is the average restaurant cook time per meal? (Real-Time Order Status)
  • How long does it take for a server to deliver food from the kitchen? (Speed of Service)
  • Which meals are the most lucrative? (Return on Investment)


Kitchen display systems can help restaurant professionals make crucial decisions based on data points like these. 

Of course, understanding these data is simply the first step. The purpose of obtaining these kitchen data is to consistently improve operational expenses in the kitchen while elevating the customer experience.

4. Guest Management Data


Interpreting guest management data is essential to improve customer experience, as well. Guest management data can help professionals understand:

  • What is the average wait time per customer?
  • How many people are included in one order?
  • How much time does it take to turn a table?
  • What is the capacity on average during specific days and times?


Bloom Intelligence helps food & beverage leaders acquire data to:

  • Improve wait times.
  • Expand party sizes.
  • Increase table turn times.
  • Grow capacity rates.


3. Email Campaign Data


Analyzing email campaign data is important to help improve many essential data points. 

Bloom Intelligence can help restaurants determine:

  • How many subscribers opened the email campaign? (Opens)
  • What is the amount of subscribers who clicked on a link in the email? (Click Through Rates)
  • What are the successful inbox delivery rates?


The following practices can help improve email campaign data:

  • Consistently improve subject lines to increase open rates.
  • Regularly and ethically obtain emails from customers using tools like Bloom Intelligence.
  • Improve email messaging to increase click-through rates. Customers should clearly understand the purpose of an email in 7 seconds and see a call to action button in each email. 
  • Use tools such as Bloom Intelligence to verify email list authenticity.


2. Social Media & Review Site Data


Social media and review site data are essential. They increase rapport and improve the visibility of restaurants in search engines.

Both social media and review site data can help restaurants understand:

  • How many social media fans and followers does the brand have? 
  • What is the average social media reach of a restaurant? (Reach)
  • The multitude of engagement per social media post. (Engagement Rates)
  • Determine the best days and times to post to social media.
  • The amount of positive and negative restaurant reviews online.


{{cta(‘ac7d1763-a04e-4286-98bc-4ed7de046f8b’,’justifyright’)}}Tools such as HootsuiteSproutSocial, and Hubspot can help with social media datasets such as these. However, increasing the number of positive reviews per restaurant location is hard to do without Bloom Intelligence.

Bloom Intelligence provides restaurant locations with customer feedback loops to improve positive reviews. After a customer visits, they will receive an email that asks about their experience. If they provide a five-star rating, they will receive another email that directs them to sites like Google, Urbanspoon (now known as Zomato), or Yelp to share. This feedback loop effectively decreases the number of negative reviews that a restaurant receives on average.

1. Customer Data


Customer data is the most important dataset for restaurants to obtain. Without customer data, food & beverage professionals cannot understand their customers. More importantly, they cannot reach them where they are. Customer data includes:

  • Names
  • Emails
  • Postal codes
  • Phone numbers
  • Birthdays
  • First visit anniversaries
  • Favorite meal items
  • Purchasing habits


Accumulating these data with Bloom Intelligence provides restaurants with a powerful CRM (Customer Relationship Management) tool. This tool allows food & beverage professionals to understand the visit times, length of stay, and loyalty rates for each customer that walks through their doors.

Once visitors log into WiFi, restaurants can obtain names, emails, postal codes, phone numbers, birthdays, and more.

These data can get added to automated Bloom Intelligence email campaigns. These campaigns can create an added layer of personalization, equating to increased campaign returns on investment.


Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here


What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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