2023 marks a turning point for restaurants – the year in which data will be more essential than ever. The pandemic has demonstrated to food and beverage professionals how vital customer information can be, so it is time to start taking advantage of available restaurant data now.
We’ve compiled 5 types that all restaurateurs should track immediately to ensure success tomorrow.
5. Kitchen Data
Kitchen data has become an indispensable part of restaurant operations, enabling professionals to make informed decisions that help reduce expenses and optimize the customer experience.
For example, kitchen display systems provide up-to-date information on factors like average cook time per meal, speed of service delivery from the kitchen to table, or return on investment for items served – all essential in helping staff find ways to continuously improve efficiency within their establishments.
Understanding and improving kitchen data is essential for smooth restaurant operations. Kitchen data can help determine:
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What is the average restaurant cook time per meal? (Real-Time Order Status)
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How long does it take for a server to deliver food from the kitchen? (Speed of Service)
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Which meals are the most lucrative? (Return on Investment)
Kitchen display systems can help restaurant professionals make crucial decisions based on data points like these.
Of course, understanding these data is simply the first step. The purpose of obtaining these kitchen data is to consistently improve operational expenses in the kitchen while elevating the customer experience.
4. Guest Management Data
By leveraging Bloom Intelligence’s data, food & beverage leaders can use key metrics to make informed decisions and enhance customer experience.
The comprehensive understanding offered by guest management helps in determining wait times, order sizes, table turn rates and capacity during different days/times – empowering them to boost efficiency across the board – all with the aim of enhancing customer experience in their restaurants.
Interpreting guest management data is essential to improve customer experience, as well. Guest management data can help professionals understand:
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What is the average wait time per customer?
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How many people are included in one order?
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How much time does it take to turn a table?
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What is the capacity on average during specific days and times?
Bloom Intelligence helps food & beverage leaders acquire data to:
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Improve wait times.
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Expand party sizes.
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Increase table turn times.
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Grow capacity rates.
3. Email Campaign Data
Email campaigns are essential to the success of many businesses, and using data analysis can help ensure their effectiveness.
With a customer data platform (CDP), restaurants can track Opens (the number of subscribers who opened emails), Click Through Rates (subscribers that clicked a link in an email) as well as Inbox Delivery rates regarding their emails sent out.
Consistently improving subject lines, obtaining emails ethically with tools like a CDP, and providing clear messaging within 7 seconds are key for delivering successful click-throughs while also verifying list authenticity along the way – ultimately helping your establishment reach its goals via these methodologies.
Analyzing email campaign data is important to help improve many essential data points.
Bloom Intelligence can help restaurants determine:
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How many subscribers opened the email campaign? (Opens)
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What is the amount of subscribers who clicked on a link in the email? (Click Through Rates)
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What are the successful inbox delivery rates?
The following practices can help improve email campaign data:
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Consistently improve subject lines to increase open rates.
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Regularly and ethically obtain emails from customers using tools like Bloom Intelligence.
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Improve email messaging to increase click-through rates. Customers should clearly understand the purpose of an email in 7 seconds and see a call to action button in each email.
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Use tools such as Bloom Intelligence to verify email list authenticity.
2. Social Media & Review Site Data
With the help of social media and review site data, restaurants can understand where their brand stands in terms of fan base and reach.
Furthermore, they’re able to measure how effective individual posts are by gauging engagement with customers as well as gaining insight into public opinion through reviews.
Armed with this knowledge, restaurants will be equipped to make strategic decisions on when best to post content that resonates with patrons for maximum visibility online.
Social media datasets can be tracked and managed with the help of tools like Hootsuite, SproutSocial, or Hubspot.
Social media and review site data are essential. They increase rapport and improve the visibility of restaurants in search engines.
Both social media and review site data can help restaurants understand:
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How many social media fans and followers does the brand have?
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What is the average social media reach of a restaurant? (Reach)
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The multitude of engagement per social media post. (Engagement Rates)
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Determine the best days and times to post to social media.
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The amount of positive and negative restaurant reviews online.
1. Customer Data
Restaurants rely heavily on customer data to foster meaningful relationships with their guests and gain valuable insights from their behaviors.
Collecting this information through Bloom Intelligence’s CDP helps food & beverage professionals build up a complete profile of each visitor, including contact details such as names, emails, phone numbers, and postal codes; milestones like birthdays and first visit anniversaries; favorite order items along with habitual purchasing habits, among many other metrics.
With these invaluable pieces of data in hand restaurants can easily identify the times customers choose to frequent them throughout the week/month/year – not forgetting how much time they spend while enjoying an experience at one of your locations.
Automated email campaigns can add a personal touch to your data, resulting in greater returns on investment. Utilizing this strategy could be the key to driving higher engagement with potential customers.
Customer data is the most important dataset for restaurants to obtain. Without customer data, food & beverage professionals cannot understand their customers. More importantly, they cannot reach them where they are. Customer data includes:
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Names
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Emails
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Postal codes
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Phone numbers
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Birthdays
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First visit anniversaries
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Favorite meal items
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Purchasing habits
Accumulating these data with Bloom Intelligence provides restaurants with a powerful CRM (Customer Relationship Management) tool. The tool allows food & beverage professionals to understand the visit times, length of stay, and loyalty rates for each customer that walks through their doors.
Once visitors log into WiFi, restaurants can obtain names, emails, postal codes, phone numbers, birthdays, and more.
Then, these data can get added to automated Bloom Intelligence email campaigns. These campaigns can create an added layer of personalization, equating to increased campaign returns on investment.
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