Bloom's Drag & Drop Email Editor

The Bloom Intelligence Drag & Drop Email Editor

At the heart of restaurant and retail brick-and-mortar marketing lies one of the most potent marketing channels ever – email.

In a world dominated by social media and internet advertising, some marketers may be wondering if the email is as relevant as it has been in the past.

After all, it seems as if Facebook, Twitter, and Instagram are the leading marketing channels of choice.

If you are currently running email marketing campaigns, you won’t have to worry.

Surprising to some, email continues to prove itself a more-than-worthy option, and one in which you should consider placing a nice portion of your marketing resources.

Here are a few recent statistics about the sustained effectiveness of email marketing.

• The average return for email marketing is $38 for every dollar invested, or an ROI of 3800%. (Salesforce)
• 80% of retail professionals indicate that email marketing is their greatest driver of customer retention. The next closest channel is social media, at 44% (eMarketer)
• In 2017, global email users amounted to 3.7 billion users. This figure is predicted to increase to 4.3 billion users in 2022. (Statista)
• 77% of people prefer to get permission-based promotional messages via email versus direct mail, text, phone, or social media. (ExactTarget)

While email marketing is indeed still a very effective marketing strategy, it still needs to be planned and executed correctly.

A poor strategy can doom any marketing endeavor.

Likewise, ineffective and unengaging emails can render an email marketing campaign unsuccessful.

Creating Attention-Grabbing, Engaging Emails

When an email is not visually appealing to a reader, it will likely go into their deleted items.

Bloom Intelligence understands that when an email doesn’t quickly grab the attention of the reader, they will likely not even scan, much less read, the email.

Now you know why the Bloom marketing suite of tools includes an easy-to-use, drag & drop email creation tool.

It allows you to create the stunning, engaging emails that your subscribers will be more likely to read and interact with.

Bloom’s marketing tools help create a higher ROI and increased revenue for your business.

Optimize Your Subject Line

A lot of thought should go into developing the subject line of every email you send.

If your email never opens, it does you no good.

An effective email subject line will capture attention and convince them to click and read more.

The subject line has the most impact on your email campaigns’ success, so this is where you need to focus most of your attention.

Consumers spend about 4 seconds reading your subject line in their inbox when deciding whether to open it or not, so it’s important to have a clear, concise subject line that offers your customers something of value.

Keep it short and easily scanned so that the entire subject line will fit in the inbox. Finally, you should personalize your subject line with customer information, when applicable.

Read more about email subject lines.

Once you have the perfect email subject line, simply open the drag & drop editor and type it into the field at the top.

 

Using Images in the Drag & Drop Editor

Your emails should have a compelling visual component to them.

When images are relevant and high-quality, they can play a crucial role in attracting the attention of the reader. Make sure your image matches the offer.

For instance, if you’re promoting a new appetizer, use an image of that appetizer instead of a stock image of patrons at a restaurant.

Our drag & drop editor makes adding and editing images extremely easy. Simply drag the image block into the email editor and upload your image.

The image will appear in the editor.

Then you can edit the image in many different ways. Also, you can add text to the image, all right on your screen.

 

 

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The Email Body: Keep It Light

Remember the last email you received that contained block after block of endless paragraphs?

Probably not – because you didn’t read it.

Today’s busy consumers don’t have the time to read a dissertation about your business.

If your email looks even the slightest bit copy-heavy, readers will lose interest immediately.

When it comes to the message, you want to make sure to clearly state your offer or promotion, and why it is of value to the customer.

Use brief, compelling language, but avoid using strong sales copy, ALL CAPS, or multiple exclamation points!!!!!!

Remember, you want to convey value to the customer, not overhype your product.

Adding text to your email is also very easy with the drag & drop editor. Simply drag the text block from the menu into the editor where you want the text to appear.

Then you just start typing your text. It comes with a full-text editor to change text size, color, font, and more.

 

 

You can continue adding whatever blocks you would like. The easy-to-use blocks include:

• Text blocks
• Image blocks
• Social media icons/links
• Custom HTML
• Offers
• Rating requests
• Mobile app download section

 

Segment and Personalize Your Emails in the Drag & Drop Editor

Email marketing personalization has been part of email marketing for years but has never been as important as it is today.

Indeed, it is no longer an option; it is essential for success.

Today’s consumers expect the right message at the right time, a message tailored to their interests and preferences.

• The most effective email strategies of 2017 were email list segmentation and individualized messaging. (DMA)
• Segmented email marketing campaigns receive 14.64% more opens and 59.99% more clicks compared to non-segmented campaigns. (Mailchimp)

The point in segmentation is to help assure that the message you’re sending is relevant, useful, and, most importantly, worth their time to read.

By creating specific groups within your customer profile list, you can write your message specifically tailored to interest the customers in each group, then send each email to its corresponding group.

Personalizing your email messaging to specific customer segments will bring you a much more desirable result.

42% of marketers don’t use segmentation in their email campaigns, and 33% of email marketers don’t optimize their emails, meaning that doing so will give you a leg up on a lot of your competition.

Read more about personalization.

The Bloom Intelligence drag & drop editor allows for easy personalization.

You place a tag within your subject line or body copy, and when the email deploys, the tag will contain the customer’s actual data.

For instance, you could begin the email with “Hello <first-name-tag>.” When the email deploys, the tag will contain the customer’s actual first name.

Furthermore, when creating your campaigns within the Bloom Intelligence platform, you can easily segment your customers by various demographic and behavior data.

Bloom makes it easy to segment and personalize, increasing engagement and ROI.

Templates

For those who are short on time, or do not consider themselves creative, the Bloom drag & drop editor comes complete with several templates.

All you have to do is load up the template, easily change the colors to match your brand, and then edit the content with your offer, promotion, rating request, or any other message.

Here are some examples of free templates.

       

 

If you are searching for the most powerful, yet easy-to-use WiFi marketing platform for your business, Bloom Intelligence is the choice for you.

Are you ready to start improving your marketing ROI and increase your business revenue? Schedule a Free Demo or call us today at 727-877-8181 to see all of the Bloom growth tools in action!

 

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