wifi-marketing

Bloom's Drag & Drop Email Editor

Learn How To Create Highly Converting Emails
that Save At-Risk Customers, Build Online Ratings,
and Increase Customer Loyalty

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The Bloom Intelligence Drag & Drop Email Editor

At the heart of restaurant and retail brick-and-mortar marketing lies one of the most potent marketing channels ever – email.

In a world dominated by social media and internet advertising, some marketers may be wondering if the email is as relevant as it has been in the past.

After all, it seems as if Facebook, Twitter, and Instagram are the leading marketing channels of choice.

Drag & Drop Email BuilderIf you are currently running email marketing campaigns, you won’t have to worry.

Surprising to some, email continues to prove itself a more-than-worthy option, and one in which you should consider placing a nice portion of your marketing resources.

Here are a few recent statistics about the sustained effectiveness of email marketing.

  • The average return for email marketing is $38 for every dollar invested, or an ROI of 3800%. (Salesforce)
  • 80% of retail professionals indicate that email marketing is their greatest driver of customer retention. The next closest channel is social media, at 44% (eMarketer)
  • In 2017, global email users amounted to 3.7 billion users. This figure is predicted to increase to 4.3 billion users in 2022. (Statista)
  • 77% of people prefer to get permission-based promotional messages via email versus direct mail, text, phone, or social media. (ExactTarget)

While email marketing is indeed still a very effective marketing strategy, it still needs to be planned and executed correctly.

A poor strategy can doom any marketing endeavor.

Likewise, ineffective and unengaging emails can render an email marketing campaign unsuccessful.

Creating Attention-Grabbing, Engaging Emails

When an email is not visually appealing to a reader, it will likely go into their deleted items.

Bloom Intelligence understands that when an email doesn’t quickly grab the attention of the reader, they will likely not even scan, much less read, the email.

Now you know why the Bloom marketing suite of tools includes an easy-to-use, drag & drop email creation tool.

It allows you to create the stunning, engaging emails that your subscribers will be more likely to read and interact with.

Bloom’s marketing tools help create a higher ROI and increased revenue for your business.

Optimize Your Subject Line

A lot of thought should go into developing the subject line of every email you send.

If your email never opens, it does you no good.

An effective email subject line will capture attention and convince them to click and read more.

The subject line has the most impact on your email campaigns’ success, so this is where you need to focus most of your attention.

Consumers spend about 4 seconds reading your subject line in their inbox when deciding whether to open it or not, so it’s important to have a clear, concise subject line that offers your customers something of value.

Keep it short and easily scanned so that the entire subject line will fit in the inbox. Finally, you should personalize your subject line with customer information, when applicable.

Read more about email subject lines.

Once you have the perfect email subject line, simply open the drag & drop editor and type it into the field at the top.

 

Drag & Drop Email Editor For Subject Lines

Using Images in the Drag & Drop Editor

Your emails should have a compelling visual component to them.

When images are relevant and high-quality, they can play a crucial role in attracting the attention of the reader. Make sure your image matches the offer.

For instance, if you’re promoting a new appetizer, use an image of that appetizer instead of a stock image of patrons at a restaurant.

Our drag & drop editor makes adding and editing images extremely easy. Simply drag the image block into the email editor and upload your image.

The image will appear in the editor.

Then you can edit the image in many different ways. Also, you can add text to the image, all right on your screen.

 

Drag & Drop Email Editor For Images

 


Drag & Drop Email Editor Adds Text to Images

The Email Body: Keep It Light

Remember the last email you received that contained block after block of endless paragraphs?

Probably not – because you didn’t read it.

Today’s busy consumers don’t have the time to read a dissertation about your business.

If your email looks even the slightest bit copy-heavy, readers will lose interest immediately.

When it comes to the message, you want to make sure to clearly state your offer or promotion, and why it is of value to the customer.

Use brief, compelling language, but avoid using strong sales copy, ALL CAPS, or multiple exclamation points!!!!!!

Remember, you want to convey value to the customer, not overhype your product.

Adding text to your email is also very easy with the drag & drop editor. Simply drag the text block from the menu into the editor where you want the text to appear.

Then you just start typing your text. It comes with a full-text editor to change text size, color, font, and more.

 

Drag & Drop Email Editor Body Text

 

You can continue adding whatever blocks you would like. The easy-to-use blocks include:

  • Text blocks
  • Image blocks
  • Social media icons/links
  • Custom HTML
  • Offers
  • Rating requests
  • Mobile app download section

 

Drag & Drop Email Editor Mobile App Download Links

Segment and Personalize Your Emails in the Drag & Drop Editor

Email marketing personalization has been part of email marketing for years but has never been as important as it is today.

Indeed, it is no longer an option; it is essential for success.

Today’s consumers expect the right message at the right time, a message tailored to their interests and preferences.

  • The most effective email strategies of 2017 were email list segmentation and individualized messaging. (DMA)
  • Segmented email marketing campaigns receive 14.64% more opens and 59.99% more clicks compared to non-segmented campaigns. (Mailchimp)

The point in segmentation is to help assure that the message you’re sending is relevant, useful, and, most importantly, worth their time to read.

By creating specific groups within your customer profile list, you can write your message specifically tailored to interest the customers in each group, then send each email to its corresponding group.

Personalizing your email messaging to specific customer segments will bring you a much more desirable result.

42% of marketers don’t use segmentation in their email campaigns, and 33% of email marketers don’t optimize their emails, meaning that doing so will give you a leg up on a lot of your competition.

Read more about personalization.

The Bloom Intelligence drag & drop editor allows for easy personalization.

You place a tag within your subject line or body copy, and when the email deploys, the tag will contain the customer’s actual data.

For instance, you could begin the email with “Hello <first-name-tag>.” When the email deploys, the tag will contain the customer’s actual first name.

Furthermore, when creating your campaigns within the Bloom Intelligence platform, you can easily segment your customers by various demographic and behavior data.

Bloom makes it easy to segment and personalize, increasing engagement and ROI.

Templates

For those who are short on time, or do not consider themselves creative, the Bloom drag & drop editor comes complete with several templates.

All you have to do is load up the template, easily change the colors to match your brand, and then edit the content with your offer, promotion, rating request, or any other message.

Here are some examples of free templates.

Drag & Drop Editor Template 1 Drag & Drop Editor Template 2 Drag & Drop Editor Template 3        Drag & Drop Editor Template 4

 

If you are searching for the most powerful, yet easy-to-use WiFi marketing platform for your business, Bloom Intelligence is the choice for you.

Are you ready to start improving your marketing ROI and increase your business revenue? Schedule a Free Demo or call us today at 727-877-8181 to see all of the Bloom growth tools in action!

 

Testimonials

Average Rating: 5.0 stars

“Bloom is the only company to provide us with the necessary tools to compete with the e-commerce businesses. Without this company there is no way of knowing (or at least having a general understating) of what our attribution rate was, life time value of customer (LVT), dwell time, etc. Frankly, I didn’t even know what that stuff even meant until I met with one of their sales reps. Without this data, brick and mortars will always be step(s) begins.”

Serge Osaulenko

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April

“I’m blown away by Bloom Intelligence’s marketing/software platform! The team is super reliable, efficient, professional and knowledgable about every aspect of the system. I’m new to the platform, and I would like to call out Edward Kennedy for being so patient and doing an outstanding job in walking me through the platform. The team of 5+ members took the time out of their day and held a Zoom conference to train me. I can’t wait to use Bloom Intelligence for my marketing campaigns moving forward.”

Sydney Dixon

“These guys are so supportive, talented, and responsive. A great partner indeed.”

Owner, Good Karma

They do a great job for us. Excellent company to work with!

Brandon Graham

“Pal and Theresa have been so informative and so kind! They were wonderful at explaining Bloom and dang, the amount of things this platform can track for your business is amazing!”

Amanda

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We use this service for our business and it is amazing. Measuring customer behavior and automatically marketing to them based on those behavior triggers is truly a step in the right direction for retail technology. Thank you, Bloom Intelligence!”

Jeff Catherell

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross

This tool has proven useful in collecting data for many aspects of what we do. Not only can we provide our customers with more of what they want using this data, we can grow our brand through targeting for franchise development, too.

Janene Krueger

“Amazing service! I have been a client for years. I will continue to sign up all new businesses with Bloom.”

Memphis Garrett

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel

“Always a pleasure working with the Bloom Intelligence crew! Shout out to Edward and Pal!”

Brittany

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April Bocchieri
Best support team we have worked with. They are quickly responsive and keep us updated constantly with all our restaurant locations! Best way we have found to collect customer data.
Peyton Kraus

“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

Loren

“Great product, awesome customer service and very reliable. 100% recommended”

Francisco Iniguez

“Our marketing efforts have been much more focused and effective partnering up with Bloom Intelligence. I find some of the things that they can do with our data to be nothing less than amazing. Looking forward to tracking the results of our Holiday campaign.”

Mark Parente

We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!

Angela Fallen

They are really easy to work with and have helped us to capture a tremendous amount of customer information. Thanks Bloom!

Michael Brown

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  • Customer Testimonial

    Bloom Intelligence goes above and beyond.

    “They have always been attentive through whatever needs and questions we have.

    They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

    ~ Matt Thompson, Managing Partner
    Madison Social

  • Customer Testimonial

    Great, Personalized Customer Service.

    “Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

    ~ Loren
    Carrabba's Original

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