Restaurant Reputation Management Made Easy

Bloom's Reputation Management Tools Help Businesses Improve Online Ratings, Find New Guests, and Keep Guests Coming Back.

Restaurant Reputation Management

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Improve Ratings and Reviews for Better Guest Acquisition and Retention

Ratings and reviews are only becoming more and more powerful for restaurant owners and operators. It’s time to leverage their potential to discover customer sentiment and make data-driven changes to your marketing and operations.

Of course, the first thing you will need is a consistent stream of ratings and reviews. Likewise, you will need to respond to them – whether positive or negative – in a timely manner. Then, use them to identify customer sentiment.

Bloom Intelligence can save you time and make this process much faster, easier, and more profitable for your business.

 

Why Is Restaurant Reputation Management So Important?

 

Online ratings and reviews are no doubt one of the most powerful marketing tools for restaurant marketers.

Are you actively monitoring your ratings and reviews on sites like Google and Facebook?

Did you know that a rating improvement of just one star can improve your revenue by up to 9%? What would a 9% increase in revenue do for your business?

That’s why it is critical to have a rock-solid restaurant reputation management strategy that includes consistently monitoring your reviews. And it is just as important to make sure and respond to each one of them.

With limited time, it can become difficult to check for new reviews and respond to them quickly. But Bloom Intelligence makes it easy.

Online ratings and reviews can attract new guests and help you retain them. They increase your brand’s visibility and help potential guests discover and choose your restaurant.

According to a BrightLocal Local Consumer Review Survey, 85% of consumers think that online reviews older than 3 months aren’t even relevant and 40% of consumers only care about reviews submitted within the last two weeks.

Therefore, proactively working toward receiving positive online ratings and reviews should take precedence.

 

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Bloom’s Restaurant Reputation Management Tools

Bloom integrates closely with Google and Facebook, so when a guest submits reviews on those platforms, they are also sent to the Bloom Intelligence platform.

Now you’ll be able to discover new ratings and then monitor and respond to all reviews in one simple place!

You can also use Bloom’s rating widget to proudly display all your positive ratings on your website. When potential guests come to your website to see your menu, these positive ratings act as social proof to encourage them to come to your locations.

 

Online Ratings Website Widget

 

Over time you will likely see your ratings and reviews increase as you respond to them all. This leads to more new guests and retention of your current customer base, which equals increased revenue for your business.

 

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Reply to Ratings and Reviews All in One Platform

Monitoring and replying to ratings and reviews can be cumbersome and time-consuming without the right restaurant reputation management tools.

Bloom Intelligence shows you all of your ratings and reviews in real time, all in one place. No more having to go to the individual sites to discover new reviews.

In addition, you can respond to all of them directly from the Bloom platform and your responses will immediately appear on those websites.

 

restaurant reputation management software

 

Previous guest reviews and your responses are all saved in Bloom and you can find and review them at any time.

This will save you a great deal of time and energy, leaving you to concentrate on other aspects of running and improving your business.

 

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“Fantastic personalized customer
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with the growth of our business.”

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Using Reviews and Artificial Intelligence to Measure Guest Sentiment and Improve Your Business

Not only are ratings and reviews good for your bottom line, but they are also great for spotting trends and measuring customer sentiment.

Measuring customer sentiment can give you very deep insight into your customer base. It tells you not only what guests like and dislike, but the reasoning behind the way they feel that way.

This allows for actionable insight to improve the guest experience, manage complaints better, spot trends, and spot new opportunities. These can help further improve online ratings as well as increase brand loyalty and repeat customers.

Bloom’s advanced restaurant reputation management tools use artificial intelligence to analyze all your guest ratings and reviews and show you positive, neutral, and negative customer sentiment in an easy-to-understand word cloud.

Your guests’ feedback becomes clear and useful information that can help you make targeted changes to improve your marketing, operations, and overall customer experience.

The generated word cloud displays the keywords and phrases that are found the most often in your guest reviews.

 

Customer sentiment word cloud

 

This saves further time and is very valuable if more than one person is managing online reviews.

Bloom separates the words and phrases into positive (green), neutral (grey), and negative (red) buckets. As it produces the word cloud graphic, the most-used words and phrases appear larger.

For example, in the image above, you can see in the negative bucket that long wait times and parking issues are mentioned much more than “salty” or “Mediocre” are mentioned.

You can also see that guests enjoy the food, but are frequently upset by the limited parking and long wait times.

 

Discover Everything Bloom Can Do For Your Business

 

It’s time to start leveraging the power of advanced restaurant reputation management tools to grow your business.

Bloom can save you a great deal of time and energy by collecting and displaying all your ratings and reviews in one place, and showing you accurate customer sentiment which you can use to improve customer experience.

This is only one small part of what Bloom can do to save you more time, increase customer lifetime values, win back lost guests, and improve your restaurant’s reputation.

If you’d like to see the Bloom restaurant marketing platform in action, and discover how you can grow your business through guest intelligence and marketing automation, schedule a free demo or call 727-877-8181.

 

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WiFi Marketing can Save At-Risk Customers

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

“SaaS that covered so many bases for us instead of having to use multiple software products. Bloom Intelligence has simplified our responses to reviews, customer feedback, and more. I highly recommend Bloom Intelligence.”

Robert Sanderson

“Bloom Intelligence really is a step ahead in terms of marketing software and metrics. Their product is reliable, fast and innovative and has helped the company I work for really grow.”

John Marchetti

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel Ramirez

“In these challenging times, it has been a pleasure working with Bloom Intelligence to help facilitate our service offering to our clients. They were extremely responsive and provided support to mitigate risk and minimize revenue loss. Great partner!”

Stefan Kim

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Restaurant Marketing FAQs

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean guest data such as names, emails, phone numbers, guest behavior, and demographics. This data is used to personalize marketing campaigns to increase guest loyalty, build online reviews, and save at-risk customers. Also, the performance of every campaign can be tracked down to the tangible ROI of a guest walking back in your door.

Why are WiFi Analytics Important for Effective WiFi Marketing?

WiFi Analytics is the process of collecting and analyzing anonymous data from WiFi-enabled devices through WiFi access points. This provides key performance indicators (KPIs) such as dwell times, frequency, and other advanced location analytics for physical locations. Once a guest opts into the Guest WiFi landing page their individual presence analytics are associated to the customer's profile. This process enables WiFi marketing platforms to track the performance of all campaigns sent to guests down to someone walking back into their door.

How Are Customer Profiles Built with Smart WiFi Marketing?

A customer profile is a description of a business’ guests typically stored in a company’s customer relationship management software (CRM). It includes demographics, behavior data, zip codes, birthdays, and guest contact information, such as email address or phone number. Enterprise WiFi marketing solutions automatically build customer profiles for physical locations by combining guest data from multiple different sources such as your Guest WiFi landing page.

What is Remarketing with WiFi?

WiFi Remarketing allows business owners and marketers to send targeted advertising and behavior-driven promotions to people, via online advertising and email marketing, to guests who have logged into your guest WiFi.

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It’s time to start leveraging your guest WiFi to gain
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