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Restaurant Marketing FAQs
What Does CRM Stand For?
CRM stands for Customer Relationship Management database. To summarize, a CRM database is a collection of guest data grouped into customer profiles. So, a CRM can be used to understand your customer base, and for segmented, targeted marketing campaigns that can be tracked for accurate attribution.
What is a CRM Database?
A CRM Database is a digital collection of individual guest information grouped into customer profiles. Likewise, the database consists of detailed guest data such as names, behavior data, demographics, addresses, zip codes, emails, and phone numbers. As a result, these profiles are used to track communication and to remarket to guests.
What are Examples of a CRM Database?
An example of a CRM database for offline companies is the Bloom Intelligence CRM database. For example, using guest WiFi access points & guest WiFi landing pages, the platform collects guest behavior data, whether they log into WiFi or not, and builds detailed customer profiles for marketing and attribution. By comparison, other popular CRM’s include Salesforce, Microsoft Dynamic, and Hubspot.
How Do I Create a CRM Database?
For restaurant and retail locations, the easiest and best way to create a CRM database is to use your WiFi access points, Guest WiFi landing page, website widgets, and API’s to collect guest information and behavior data. Once configured, your guest data is collected and cleaned automatically.