• Restaurant Marketing

Is Your Store Missing these Marketing Opportunities?

by: Robin Johnston
4 min read

Is Your Store Missing these Marketing Opportunities?  We’re in a technological era where your store marketing must combine digital marketing with your offline efforts to stay relative in 2018. More of your customers are leveraging the Internet to search, shop, and socialize. As a brick-and-mortar, it’s important to show up where your audience is…and that’s online.

If not, you risk the chance of being left behind or missed opportunities that can truly accelerate your growth and revenue.

So, here are three digital marketing tips and tools you can begin to leverage to optimize your store marketing today.

Store Marketing Tactics to Better Your Digital Strategy

#1 Wi-Fi Marketing Sensors

Did you know by offering free Wi-Fi, you create a plethora of opportunities to market to your customers? In a digital age where growing your email list is the lifeblood of your business, presenting your guests with free Wi-Fi is an easy way to collect email addresses to bolster your online marketing.

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You see, your Wi-Fi analytics opens the door for you to keep customers in the know when new products, flavors, or services are released. It also provides invaluable data alerting you of first-time customers, how often they visit, which times are most busy, and other info to help tailor and modify your business.

When this information is coupled with your email marketing, you now have a two-edged sword to effectively market and share content specifically for that user through email segmentation. By segmenting your list from first-time customers, loyal ones, and based on their purchases, your email messages will speak directly to their needs and wants. This personalization enriches your digital marketing and provides your customers with exceptional service.

#2 Facebook – Organic Marketing and Ad Campaigns

Facebook’s marketing power is real. Numerous stats and figures show that running a Facebook campaign can bring favorable results to your business…even as a brick-and-mortar. From creating campaigns to increase visibility in your local market to promote a sale that elicits website or in-house orders, Facebook advertising can certainly empower your online marketing and increase your bottom line.

Also, as the #1 largest social media network, your fans are eager to see and connect with you on Facebook. By optimizing your Facebook marketing, you provide multiple ways for customers to reach and stay plugged in.

The good news is, your Facebook marketing doesn’t have to be an elaborate or overwhelming strategy. Just focus on sharing valuable content that your customers would be interested in, solves a problem, offers value or entertains.

You don’t have to post multiple times a day on your Business Page to be effective. Quality trumps quantity. This especially pertains to the new changes in Facebook’s algorithm that hones in on meaningful conversations opposed to simply promoting.

Therefore, commit to a posting schedule, whether it’s once or twice a day, and ensure it’s relatable that encourages people to interact and reply.

#3 Live Video on Social Media

Live video is all the rave on social media, so much so that Facebook gives it greater organic reach in newsfeeds than image or text posts. Additionally, 82% of social users actually prefer live video content over social media posts.

Using apps like Facebook Live and Instagram Stories are brilliant ways to boost your store marketing strategy online while giving your audience more of what they want. It’s ideal for increasing engagement, driving awareness, and keeping customers interacting with your brand beyond store visits.

Live video also brings a level of authenticity to your content. People truly get to see who you are behind the scenes of your brick-and-mortar brand. As a result, you’ll continue to build trust and create more ways for customers to like you.

So, commit to adding live video to your digital marketing strategy. Here are a few simple ways how:

  • Host Q&A sessions where customers have an opportunity to get live responses from you or one of your team members. Document these inquiries as they make great content ideas for your blog or social media content
  • Go live during a busy day at the store. Be sure to let your customers know a few minutes before to make sure they’re okay with being on camera. It’s a great way to show social media your culture and get fans involved
  • Show them how your team works behind the scenes. Give users an experience of how you prepare to ensure

Don’t Miss these Store Marketing Opportunities

This is the perfect chance to improve your digital strategy for your brick-and-mortar business. Enhance your offline efforts with online marketing. As a result, you’ll experience a growth in online engagement, loyal customers, and an increase in revenue. With these favorable outcomes, it’s worth giving each a try!

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

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“Bloom Intelligence really is a step ahead in terms of marketing software and metrics. Their product is reliable, fast and innovative and has helped the company I work for really grow.”

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“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel Ramirez

“In these challenging times, it has been a pleasure working with Bloom Intelligence to help facilitate our service offering to our clients. They were extremely responsive and provided support to mitigate risk and minimize revenue loss. Great partner!”

Stefan Kim

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

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