• Restaurant Marketing

Running Restaurants is Hard—Here’s How Smart Operators are Thriving

by: Allen Graves
4 min read

Alex was exhausted. As the CEO of an eight-location restaurant group, each day felt like an endless race, juggling escalating food and labor costs, tightening guest budgets, and the perpetual uncertainty of maintaining his restaurants’ stellar reputation.

He wasn’t alone. In fact, a recent industry survey revealed that 80% of restaurant operators have seen labor and food costs rise significantly and guest budgets tighten, with more than half witnessing cost increases of up to 14% in food alone.

Every month, Alex watched margins tighten and profits erode, feeling increasingly frustrated.

Restaurant Operator Frustrated by Rising Costs

Alex had tried the usual manual solutions: spreadsheets for tracking costs, random marketing emails hoping to lure back customers, and frequent manual checks of online reviews—often late at night. Usually, he does not even have time to respond to all reviews.

The scattered, manual processes cost him valuable time and, worse yet, rarely moved the needle in meaningful ways.

Then, Alex discovered Bloom Intelligence—a platform designed specifically for restaurant leaders. With Bloom, Alex quickly integrated guest data from his Wifi networks, POS, website, online ordering platforms, reservations, and review sites into one powerful platform.

Suddenly, Alex had something he never imagined possible: a clear, single view of his customers across all locations. He could effortlessly see audiences such as super guests, frequent visitors, first-timers, and even customers at risk of slipping away.

Instead of manually guessing which marketing strategies might resonate, Bloom’s AI-powered marketing automation allowed him to automatically deliver personalized, timely messages tailored to each unique guest segment.

It was like having an entire advanced marketing team quietly working behind the scenes—except it required no hiring, training, or management on his part.

Alex also discovered that managing his online reputation became dramatically simpler. Bloom automatically aggregated and analyzed reviews, giving him and his operations immediate insights into customer sentiment across all locations.

The AI-driven reputation management features made responding to feedback easy and swift. They automated responses around his brand voice and guest sentiment of every review, elevating his brand’s online presence and drawing back customers who might otherwise drift away silently.

For the first time in years, Alex felt truly in control. His operational headaches—unable to measure and improve guest sentiment, unpredictable customer visits, and a patchy online presence—were no more protracted crises but manageable, actionable insights.

Bloom Intelligence didn’t just provide data—it offered clarity, direction, action, and tangible results.

Restaurant Operator Happy with Marketing Results

And Alex wasn’t unique. Restaurateurs leveraging Bloom’s platform see measurable improvements—lower marketing expenses, increased repeat visits, and boosted customer satisfaction.

Running restaurants will always be challenging. But, as Alex discovered, restaurant marketing and building meaningful and lasting guest experiences don’t have to be overwhelming. With Bloom Intelligence, what once felt chaotic and unpredictable now feels strategic, precise, and incredibly manageable.

Better yet, Alex consolidated his marketing technology, saving money, automating tedious tasks, and boosting revenue effortlessly. The platform quickly paid for itself.

If you relate to Alex’s challenges, discover how easy it can transform complexity into clarity.

Bloom Intelligence isn’t just technology or AI; it’s a system and team that focuses on your success.

Ease the burden. Uncover the opportunity. Thrive with Bloom.

full restaurant from operationalizing audiences

Let Bloom Intelligence Make It Effortless

Restaurant marketing doesn’t have to be a tedious manual process. With Bloom Intelligence, restaurants can automatically collect guest data, build segmented audiences, trigger personalized email and SMS campaigns, and give staff the tools to respond – all in real time.

From first-time guests to your most loyal fans, Bloom Intelligence helps you turn raw data into real loyalty.

Bloom Intelligence is an AI-powered restaurant marketing platform. It includes a powerful customer data platform, website integrations, automated guest data collection, one-click audience segmentation, marketing automation via email and SMS, reputation management, and reporting tools.

Data is collected from sources like WiFi logins, online reservation systems, online ordering platforms, POS systems, website forms, social media, and more. This makes it simple to analyze and segment your guest personas for your restaurant’s digital marketing and operations decisions. And it makes it very easy to showcase social proof on your website.

Bloom makes guest data collection effortless, which allows you to quickly execute the strategies listed above, saving you time, increasing customer lifetime values, attracting new guests, improving your reputation, and boosting your bottom line.

Call us or schedule a free demo online and Bloom will show you how our restaurant marketing platform can help you save time and increase your customer lifetime values by automatically building first-party customer databases, unlocking important guest insights to trigger automated marketing at the right time and place, discover true guest sentiment, save at-risk guests, increase your current guests’ frequency, supercharge your website, and find new guests.

Click to schedule a Free Online Demo, or call 727-877-8181 to see how we can help you save time and drive tangible results for your restaurants.

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

“SaaS that covered so many bases for us instead of having to use multiple software products. Bloom Intelligence has simplified our responses to reviews, customer feedback, and more. I highly recommend Bloom Intelligence.”

Robert Sanderson

“Bloom Intelligence really is a step ahead in terms of marketing software and metrics. Their product is reliable, fast and innovative and has helped the company I work for really grow.”

John Marchetti

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel Ramirez

“In these challenging times, it has been a pleasure working with Bloom Intelligence to help facilitate our service offering to our clients. They were extremely responsive and provided support to mitigate risk and minimize revenue loss. Great partner!”

Stefan Kim

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

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