Are you looking for an exciting way to tap into the hidden powers of your online ordering platform? Did you know you can use your online ordering data to improve your guest experience and drive more revenue? Below, we’ll show you how.
Your online ordering data is a goldmine – if you know how to leverage it. By uncovering the valuable insights buried in the data, you can elevate the customer experience and watch your revenue grow.
And the best part is that it can be completely automated.
Below, we’ll share a simple yet impactful strategy to transform your online orders from an afterthought into a powerful profit center. Get ready to impress your guests, increase order volume, and maximize your off-premise profitability with restaurant online ordering marketing.
The secret lies in your data.
Why Is It Important To Tap Into Online Ordering Data?
Online ordering has become an essential component of a restaurant’s success. As consumer preferences shift towards the convenience and flexibility of digital ordering, restaurants that embrace this trend are poised to reap significant rewards.
In fact, a recent study by the National Restaurant Association found that 60% of consumers say they are more likely to visit a restaurant that offers online ordering.
The rise in online ordering activity extends far beyond just convenience, however. According to a report by Deloitte, restaurants that offer online ordering experience a 20% increase in average order value compared to in-person dining.
Additionally, a survey by Toast revealed that 70% of customers say they are more likely to be loyal to a restaurant that provides a good online ordering experience.
These statistics underscore the immense value that effective online ordering marketing can bring to a restaurant’s bottom line and long-term customer retention.
By tapping into customer information like contact details and purchase history, you can create personalized marketing campaigns to drive engagement and revenue. Segment your audience, then deliver tailored messaging through surveys, limited-time offers, and other exclusive deals.
It’s a win-win – you delight patrons with relevant, helpful content while boosting order volume for your business.
With a restaurant marketing platform like Bloom Intelligence, the entire process becomes automated and simple. You configure your campaigns and they will execute automatically based on the criteria you set forth. It’s like a marketing professional working for you 24 hours a day.
With Bloom, we make it easy to create automated online ordering campaigns.
Some ideas for campaigns include:
- Send a survey asking about their online ordering experience. This can be used to optimize your online ordering experience over time.
- Send an offer for on-premise dining to entice them to also visit your physical location.
- Send a limited-time offer (LTO) providing a discount on their next online order. The urgency can help improve order frequency.
- Send event reminders for upcoming special events to help increase attendance and engagement.
Whatever online ordering engagement you want to create, tools like Bloom make it simple. All you have to do is watch the results pour in and then optimize your targeting and messaging over time.
Now we’ll show you how easy it is. You’ll create your message, then create your campaign rules, then turn it on and watch your revenue grow.
Here’s how to get it up and running.
The Recipe:
Step 1 – Create Your Message
Create a compelling subject line
An effective email subject line will capture attention and convince the recipient to click and read more. Read more about email subject lines.
Once you have the perfect email subject line, simply open the drag & drop editor and type it into the field at the top.
Using Images in the Drag & Drop Editor
Your emails should have a compelling visual component to them. When images are relevant and high-quality, they can play a crucial role in attracting the attention of the reader.
Make sure your image matches the offer. For instance, if you’re promoting a new appetizer, use an image of that appetizer instead of a stock image of patrons at a restaurant.
Our drag-and-drop editor makes adding and editing images extremely easy. Simply drag the image block into the email editor and upload your image. The image will appear in the editor.
Then you can edit the image in many different ways. Also, you can add text to the image, all right on your screen.
The Email Body: Keep It Light
Remember the last email you received that contained block after block of endless paragraphs? Probably not – because you didn’t read it.
Today’s busy consumers don’t have the time to read a dissertation about your business. When it comes to the message, you want to make sure to clearly state your offer or promotion, and why it is of value to the customer.
Use brief, compelling language, but avoid using strong sales copy, ALL CAPS, or multiple exclamation points!!!!!!
Adding text to your email is also very easy with the drag-and-drop editor. Simply drag the text block from the menu into the editor where you want the text to appear.
Then you just start typing your text. It comes with a full-text editor to change text size, color, font, and more.
You can continue adding whatever blocks you would like. The easy-to-use blocks include:
- Text blocks
- Image blocks
- Social media icons/links
- Custom HTML
- Offers
- Rating requests
- Mobile app download section
Short On Time? Use Templates
For those who are short on time, or do not consider themselves creative, the Bloom drag & drop editor comes complete with several templates.
All you have to do is load up the template, easily change the colors to match your brand, and then edit the content with your offer, promotion, rating request, or any other message.
Here are some examples of free templates.
Step 2 – Create Your Campaign
Now that you have crafted and saved the perfect message, it’s time to create the campaign and connect it to the email.
Navigate to Marketing Automation | Campaigns. Click “Create Campaign” and give your campaign a name that you will easily recognize later, such as “2025 Q1 Online Ordering Survey.”
Choose the Upon Order trigger and enter how many hours or days after their order you want to send the message. Then choose how many orders between each send. In the image below, when the message is sent, it will not send the message again until the guest has made 6 more online orders.
Then click Continue.
Choose the location(s) for which you would like to run the campaign. Then click Continue.
Find the correct message in the list of messages. Click on the message name, and then click Continue.
On this page, enter the date span you would like the campaign to run. If no end date is defined, the promotion will run indefinitely.
Then click Continue.
Now you will choose which guests to include in this campaign. You may either choose “All Profiles” or you may choose/create a segmented list of guests.
For this campaign, most users simply choose, “All Profiles.”
Lists can be static, meaning they are not updated once created, or they can be smart. Smart lists are updated in real-time. Guests are added to the smart list when they meet the list criteria or removed when they no longer meet the list criteria.
You can filter the list by various metrics and in any number of customer segmentation combinations. For example, Bloom’s filterable metrics include:
- Number of all-time visits to your restaurant
- Any number of days since their last visit
- Their average dwell time (average time spent in your restaurant)
- Guest Age
- Guest Gender
- Or the guest’s email address
- and much more
Once you have chosen or created a list, click Continue. Again, most users will choose, “All Profiles.”
This is where you will do your final review of the campaign before it goes live.
When you are happy with all fields, Click “Create Campaign” and the campaign will begin to execute on the start date you selected above.
Monitoring and Optimization
With Bloom Intelligence, you will have the ability to track the engagement of your email marketing campaigns. Moreover, you will be able to apply an accurate ROI down to a customer walking back in your doors, responding to your message, or ordering online.
This will allow you to make data-driven, intelligent marketing decisions. As a result, you can optimize your campaigns with clean tangible guest data.
As a result, you get the ability to measure customer behavior at your locations, just like Google Analytics for your website.
This gives you the same competitive advantage that online companies have enjoyed for years. You can track the attribution of your marketing campaigns to tangible results.
This gives you the ability to track the results of a guest’s return and the actual value of their return to your location.
In Conclusion
Building a successful online ordering experience requires more than just setting up a website or mobile app. It demands a strategic, data-driven approach that engages customers, drives sales,
By leveraging Bloom’s comprehensive suite of tools, you can possess the power to transform your online ordering into a true competitive advantage. From creating personalized promotions that captivate your patrons to automating the campaign workflow for maximum efficiency, it empowers you to:
- Boost digital sales and revenue by making the online ordering process seamless and rewarding
- Foster deeper connections with your patrons by delivering a tailored, memorable experience
- Future-proof your online experience by anticipating evolving consumer preferences and behaviors
- Free up valuable time and resources to focus on other critical aspects of your operations
Remember, the secret to online ordering success lies not just in the technology, but in the strategic execution. With Bloom as your partner, you can elevate your digital presence, solidify your brand’s reputation, and position your restaurant as a leader in the ever-changing world of modern dining.
.svg)