• Restaurant Marketing

Bloom Intelligence Product Release Update: Spring 2025

by: Allen Graves
9 min read

Audio Discussion of New Product Enhancements Below
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Introducing Bloom Intelligence’s Latest Feature Releases

At Bloom Intelligence, we give restaurants the marketing power of enterprise restaurant chains – without the budget or the team. Bloom unifies all your guest data – WiFi, online orders, reservations, POS, and reviews- into rich, actionable profiles and audiences. Then our AI works around the clock to automate personalized marketing, manage your reputation, and drive revenue and margin automatically. We don’t just simplify your marketing. We operationalize it. So your team is primed to win, even when you are understaffed, outspent, or outgunned.

We’re excited to unveil a suite of new features designed to help you work smarter, market better, and stay true to your brand—all from one centralized platform. These updates reflect our ongoing mission to drive deep value to our restaurant partners.

In this article, we’ll walk you through our four new AI-enabled releases:

  • Search by Order: Filter guests by what they ordered to create hyper-targeted campaigns and operational insights.
  • Sort by Phone: Organize and manage your guest list by phone number for cleaner data and faster outreach.
  • OpenTable Review Integration: You can view and respond (manually, with AI, voice of your brand, and rules) to OpenTable reviews alongside Google, Yelp, Facebook, Tock, Surveys, and Tripadvisor. Plus, AI-generated trends and insights around the voice of your guest.
  • Brand Kit: Automatically apply your logos, images, fonts, brand voice, and brand colors to every message—manually, with AI, or automatically—for flawless, consistent branding across your marketing and reputation management.

Whether you’re aiming to build loyalty, improve guest satisfaction, or scale your marketing confidently, these new tools are designed to help you achieve more with less effort.

Here’s a look at the new features designed to enhance your experience and streamline your operations.

1. “Search by Order” and “Sort by Phone” Unlock Deeper Guest Insights

Today, we’re proud to introduce two powerful new features designed to enhance your ability to segment, search, and act on customer insights:

  • Search by Order: You can find and filter guests based on the exact items they ordered, by time period, or by how many times they ordered a menu item.
  • Sort by Phone: Organize your guest list by phone number for easier outreach and contact verification

These tools bring more precision, flexibility, and efficiency to your marketing and operations, giving you even more control over the data that drives your business.

What is “Search by Order”?

Search by Order lets Bloom Intelligence users filter their guest database by specific menu items, order categories, or purchasing behaviors. It turns transactional POS data into a strategic asset, helping you deliver smarter marketing and make more informed decisions.

Key Capabilities:

  • Filter by item name and quantity
    Example: Find everyone who ordered “Basket of Fries” 3 or more times during lunch service.
  • Combine with visit behavior
    Example: Target guests who ordered your “Spicy Tuna Roll” and visited more than once in the last month.

Bloom Intelligence Search by Menu Item

This is just one of countless ways to segment your ordering data into targeted marketing lists.

Search by Order unlocks new potential for:

✅ Personalized Restaurant Marketing
Send campaigns based on order history. For example, let past buyers know when a fan-favorite dish returns, or promote upsell offers based on common purchase patterns.

✅ Operational Insights
Track which dishes are ordered most often by loyal guests. Use this intel to optimize menus, forecast demand, and reduce waste.

✅ Enhanced Customer Segmentation
Group guests based on real behavior, not guesswork. Create dynamic audiences for rewards, special events, or feedback requests.


NEW: Sort Your Guest List by Phone Number

In addition to Search by Order, we’ve added another frequently requested feature: Sort by Phone.

This enhancement allows you to sort your guest database in ascending or descending order by phone number—a small but impactful addition that brings major value, especially for:

Phone-Based Campaign Coordination
If you run SMS campaigns, being able to sort and segment guests by phone number can simplify targeting and timing.

These tools work seamlessly alongside existing filters like visit frequency, locations, and marketing interactions, giving you a complete view of each guest and how to reach them.

More innovative Marketing, Stronger Connections

Search by Order and Sort by Phone represent the next step in Bloom Intelligence’s mission to give restaurants the most powerful guest intelligence platform on the market.

These features provide the tools to:

  • Personalize guest experiences based on real purchase behavior
  • Streamline contact-based outreach
  • Enhance database quality and segmentation

By giving you deeper insight into what your guests love—and making it easier to reach them in meaningful ways—we’re helping you drive more traffic, more loyalty, and more revenue.

2. View and Respond to OpenTable Reviews in Bloom Intelligence’s Reputation Dashboard

Reputation is everything in the restaurant industry. That’s why Bloom Intelligence continues to innovate ways to help hospitality brands take complete control of guest feedback, online ratings, and public perception—all from a single, intelligent dashboard.

Today, we’re excited to introduce our latest integration: OpenTable reviews are now available in the Bloom Intelligence reputation management platform.

With this update, users can monitor, analyze, and respond to OpenTable reviews right alongside Yelp, Google, Facebook, Tock, Surveys and Tripadvisor reviews—eliminating the need to juggle multiple platforms and logins.

One Dashboard, Every Review Platform

Before this update, Bloom Intelligence users could manage feedback across other top review channels. With the addition of OpenTable, you now get a centralized command center for your entire online reputation.

Review Sources Now Supported:

  • OpenTable (NEW)
  • Google Reviews
  • Yelp
  • Facebook
  • Tripadvisor

Bloom Intelligence Review Dashboard

This unified view simplifies everything from sentiment analysis to timely guest engagement—and keeps your team focused on what matters most.

OpenTable isn’t just a reservation platform—it’s a trusted source of guest feedback and ratings, especially for dine-in restaurant experiences. Adding OpenTable to your Bloom Intelligence dashboard means you’ll:

  • Never miss a critical review from a guest who reserved through OpenTable
  • Monitor performance trends by platform, location, or timeframe
  • Get a fuller picture of guest satisfaction across all booking and discovery channels

This gives your management and marketing teams a more complete, multi-channel understanding of guest sentiment.

Responding to reviews is key to maintaining a positive brand reputation, but it can be incredibly time-consuming, especially across multiple review sites.

Bloom Intelligence helps you save precious hours of manual work each week with powerful tools. No more logging in and out of platforms or missing reviews buried in your inbox.

Use AI to Generate On-Brand Responses

Powered by Bloom’s built-in AI engine, you can:

  • Get suggested responses that are tailored to the content and sentiment of each review
  • Edit or approve those responses before sending
  • Enable fully automated responses based on your brand’s voice, the individual review itself, and rules.

This feature ensures timely, thoughtful engagement—whether the review is glowing or critical—without requiring hours of your time. This functionality literally turns hours into seconds.

Key Benefits of the OpenTable Integration

✅ One Unified View
All major review platforms, now in one place. Get instant insight into how your restaurant is performing across all guest feedback channels.

✅ Faster Response Times
Respond to OpenTable reviews as quickly as you do to Google or Yelp feedback, helping you resolve issues and reinforce positive experiences before they escalate.

✅ AI-Enhanced Efficiency
Leverage AI-generated replies to maintain brand consistency, professionalism, and personality—even at scale.

✅ Data-Driven Strategy
Use aggregated review data and AI-generated trends and reports to inform operations and operationalize guest sentiment for improvement, marketing, menu adjustments, and customer service policies.

Reputation Management Just Got Even Easier

With the addition of OpenTable reviews, Bloom Intelligence continues to evolve into the most comprehensive, intelligent, and time-saving reputation management solution for restaurants and hospitality businesses.

We believe reputation management should empower your team, not drain it. Now you can:

  • Monitor every guest review in one dashboard
  • Respond faster and smarter with AI
  • Focus on improving service, not chasing logins.

Ready to take control of your online reviews—everywhere they happen? Log in today or schedule a demo to see how Bloom Intelligence helps you build better relationships, improve guest satisfaction, and protect your brand.

3. Introducing Brand Kit—Effortless, Consistent Branding for Restaurant Messaging

Maintaining consistent branding and voice of your brand across marketing channels can be a challenge for busy restaurant operators. Between sending emails, SMS campaigns, and automated guest messages, it’s easy to have generic canned messaging, logos to get misplaced, or brand components to be forgotten.

That’s why we’re excited to introduce Bloom Intelligence’s new Brand Kit feature—a powerful tool that makes restaurant branding effortless, consistent, and automatic.

With Brand Kit, your logo, images, fonts, and colors are applied automatically to every email or text message you create or send—manually, with AI, or via automation.

What Is Bloom’s Brand Kit?

The Brand Kit is your centralized space to store and manage your brand identity within the Bloom Intelligence platform. With just a few clicks, you can:

  • Upload your logo and supporting brand images
  • Define your primary and secondary brand colors
  • Define fonts and voice of your brand
  • Or use AI to scrape your website to generate all brand fields automatically with one click

Once you set up your Brand Kit, Bloom automatically applies your brand assets whenever you create:

  • Email campaigns
  • SMS marketing messages
  • Automated behavior-triggered messages
  • AI-generated messages or review responses

Bloom Intelligence Brand Kit

This ensures that every message your guests receive feels on-brand and professional, without extra design work from your team.

Brand consistency builds trust. Whether you’re sending a one-time promo, an automated loyalty message, or responding to a review with AI, guests will immediately recognize your brand.

No more uploading the same image repeatedly, color mismatches, or forgotten headers. With Brand Kit, your brand settings are applied automatically, saving precious time for marketers and operators alike.

The Brand Kit is more than a design tool—it’s a branding consistency engine that ensures every communication reflects your restaurant’s identity, values, and attention to detail.

Whether you’re running an independent restaurant or a growing multi-unit brand, Brand Kit helps you:

  • Maintain professionalism in every guest interaction
  • Save time on design and approvals
  • Build brand recognition with every message sent

Start using Brand Kit today and give your messaging the consistent, polished look your brand deserves—without the extra work.

Already a Bloom Intelligence customer? Log in to set up your Brand Kit now. New to Bloom? Schedule a demo and see how seamless branding can fuel smarter, more effective marketing.

Ready to Turn Guest Data into Revenue – Automatically?

Bloom Intelligence turns your guest data into automated marketing that drives more visits, reviews, and revenue—all with zero guesswork. Bloom is designed for lean marketing teams and fast-growing restaurant groups.

Whether you’re running a single location or managing a multi-unit operation, Bloom Intelligence gives you the tools to turn data into decisions, and decisions into growth.

  • Already a Bloom user? Log in now to start using these new features right away.
  • New to Bloom Intelligence? Schedule a free demo to see how these tools can transform your marketing, streamline operations, and help you build stronger guest relationships.

 


Bloom looks forward to releasing more exciting and helpful updates in the coming weeks and advanced new AI features to make your job easier and drive more revenue seamlessly.

By continuously improving our product and adding new features, Bloom Intelligence continues to support restaurant owners and operators in delivering exceptional service and achieving business success.


 

Fill More Tables with AI-Driven Restaurant Marketing

Bloom Intelligence is an AI-powered restaurant marketing platform. Turn guest data into repeat business. Our all-in-one Customer Data Platform unifies your restaurant’s data, automates marketing campaigns, and protects your reputation to boost your bottom line.

Guest data is unified from WiFi logins, online reservation systems, online ordering platforms, POS systems, website forms, social media, and reviews, and aggregated into one platform. This makes it simple to see guest insights and segment your guests into audiences like super guests, regulars, first-time guests, or at-risk guests. All Guest insights and fuel Bloom AI-powered marketing and reputation management automation to drive revenue on demand and increase your margins.

Bloom is a restaurant marketing operating system in a box. Built for your success.

Click Here to Schedule a Free Online Demo, or call 727-877-8181 to see how we can help you save time and drive revenue.


Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

“SaaS that covered so many bases for us instead of having to use multiple software products. Bloom Intelligence has simplified our responses to reviews, customer feedback, and more. I highly recommend Bloom Intelligence.”

Robert Sanderson

“Bloom Intelligence really is a step ahead in terms of marketing software and metrics. Their product is reliable, fast and innovative and has helped the company I work for really grow.”

John Marchetti

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel Ramirez

“In these challenging times, it has been a pleasure working with Bloom Intelligence to help facilitate our service offering to our clients. They were extremely responsive and provided support to mitigate risk and minimize revenue loss. Great partner!”

Stefan Kim

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

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