Online ordering for restaurants has become an increasingly popular way for guests to place orders and make reservations.
Even prior to the COVID pandemic, online ordering was growing at a rapid pace. In fact, since 2014, online food ordering has grown 300% faster than dine-in.
It’s not all about the revenue, either. Restaurants that offer online ordering can collect valuable guest data that can be used to inform marketing decisions and improve the guest experience.
In addition, online ordering can help restaurants to reduce overhead costs and improve marketing efficiency.
The True Value Lies in the Data
If you’re a restaurateur, then you know that customer data is key to your success. And what’s one of the best ways to collect customer data? You guessed it, restaurant online ordering.
By allowing guests to place orders online, you’ll not only be able to capture their contact information, but also their order history and preferences.
This valuable information can help you personalize future online ordering marketing campaigns and keep your guests coming back for more. So if you’re not yet using restaurant online ordering, now is the time to do it before your competition takes the lead.
There are a number of ways that online ordering can help improve guest data collection. For example, online ordering can help to track customer preferences and order history.
You can then use this information to target marketing efforts to improve the overall guest experience, building trust and loyalty.
Other Benefits of Restaurant Online Ordering
In addition, online ordering can help restaurants to improve marketing efficiency. By using an online ordering system, restaurants can send automatic confirmation and reminder emails to guests.
Online ordering can also help to identify those who are likely to be repeat guests. More importantly, it can help identify those who may be at risk of not ordering again. Fortunately, Bloom Intelligence can automate this process and trigger automatic messages. They are sent to the guest to try and bring back their business.
Another way that online ordering can help improve marketing ROI is by reducing overhead costs. Online ordering systems can automate many of the tasks that you traditionally perform manually, such as taking orders and processing payments.
This can free up staff time to focus on other tasks, such as providing outstanding customer service.
If you’re looking for a way to improve guest data collection and marketing ROI, restaurant online ordering is a great solution. By using an online ordering system, you’ll be able to collect valuable customer data, reduce overhead costs, and improve marketing efficiency.
How Bloom Intelligence Can Multiply the Power of your Online Ordering Data
First, when data is captured from the ordering system, it is verified and a new customer profile is created for the guest inside the Bloom platform. If a profile has already been created, the data is added.
Over time you will have a very large database of guest profiles to engage with through email marketing.
Not only will you have massive amounts of guest data to help shape your messaging and branding, but you will also be able to take your guest list and segment it out into various guest personas. These are groups of guests with similar characteristics.
Then, you can send laser-targeted messaging to each group that they will be more likely to engage with. Segmented marketing has proven to be much more effective than marketing a single message to your entire database.
Discover Bloom Intelligence – Your Guests Will Love You For It
Bloom now integrates with Olo and Oracle’s Gloriafood online ordering platforms. If you’re ready to start maximizing your marketing ROI, let us show you how.