• Restaurant Marketing

Restaurant Online Ordering for Data Collection and Better Marketing ROI

by: Allen Graves On: June 1, 2022
3 min read

Online ordering for restaurants has become an increasingly popular way for guests to place orders and make reservations.

Even prior to the COVID pandemic, online ordering was growing at a rapid pace. In fact, since 2014, online food ordering has grown 300% faster than dine-in.

It’s not all about the revenue, either. Restaurants that offer online ordering can collect valuable guest data that can be used to inform marketing decisions and improve the guest experience.

In addition, online ordering can help restaurants to reduce overhead costs and improve marketing efficiency.

The True Value Lies in the Data

Restaurant online ordering for data collectionIf you’re a restaurateur, then you know that customer data is key to your success. And what’s one of the best ways to collect customer data? You guessed it, restaurant online ordering.

By allowing guests to place orders online, you’ll not only be able to capture their contact information, but also their order history and preferences.

This valuable information can help you personalize future online ordering marketing campaigns and keep your guests coming back for more. So if you’re not yet using restaurant online ordering, now is the time to do it before your competition takes the lead.

There are a number of ways that online ordering can help improve guest data collection. For example, online ordering can help to track customer preferences and order history.

You can then use this information to target marketing efforts to improve the overall guest experience, building trust and loyalty.

Other Benefits of Restaurant Online Ordering

In addition, online ordering can help restaurants to improve marketing efficiency. By using an online ordering system, restaurants can send automatic confirmation and reminder emails to guests.

Online ordering can also help to identify those who are likely to be repeat guests. More importantly, it can help identify those who may be at risk of not ordering again. Fortunately, Bloom Intelligence can automate this process and trigger automatic messages. They are sent to the guest to try and bring back their business.

Another way that online ordering can help improve marketing ROI is by reducing overhead costs. Online ordering systems can automate many of the tasks that you traditionally perform manually, such as taking orders and processing payments.

This can free up staff time to focus on other tasks, such as providing outstanding customer service.

If you’re looking for a way to improve guest data collection and marketing ROI, restaurant online ordering is a great solution. By using an online ordering system, you’ll be able to collect valuable customer data, reduce overhead costs, and improve marketing efficiency.

How Bloom Intelligence Can Multiply the Power of your Online Ordering Data

First, when data is captured from the ordering system, it is verified and a new customer profile is created for the guest inside the Bloom platform. If a profile has already been created, the data is added.

Over time you will have a very large database of guest profiles to engage with through email marketing.

Not only will you have massive amounts of guest data to help shape your messaging and branding, but you will also be able to take your guest list and segment it out into various guest personas. These are groups of guests with similar characteristics.

Then, you can send laser-targeted messaging to each group that they will be more likely to engage with. Segmented marketing has proven to be much more effective than marketing a single message to your entire database.

Discover Bloom Intelligence – Your Guests Will Love You For It

Bloom now integrates with Olo and Oracle’s Gloriafood online ordering platforms. If you’re ready to start maximizing your marketing ROI, let us show you how.

Click here for a free demo of the product, or call us at 727-877-8181 and get ready to taste marketing success!

restaurant online ordering marketing demo

 

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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