• Restaurant Marketing

5 Ways to Leverage Your Guest Wi-Fi Landing Page to Boost Profits

by: Robin Johnston On: April 5, 2018
4 min read

leverage-guest-wi-fi-landing-page-boost-profits.jpgOffering guest wi-fi is quickly becoming one of the primary ways that brick-and-mortar businesses can remain competitive and relevant in the rapidly digitizing world. Where eCommerce and food delivery apps are creating a significant amount of competition for retail and restaurants, people still need to run errands and access their online data when out and about. While they could slowly use up their prepaid data plans, the best score for any mobile device user out in the world is a free wi-fi network.

Of course, guest wi-fi doesn’t just bring phone-linked teens and professionals wandering through your doors for the free signal, it’s also a valuable asset to your bottom line. Guests who come are likely to stay and shop. Those who come for your business and find free wi-fi are much more likely to return. While all this is passive, the biggest difference you can make is designing your wi-fi landing page, the one place everyone ends up when they first connect to your network. Here’s how to use your landing page to boost your profits beyond the improved traffic and return rates that guest wi-fi has to offer.

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1) Take the Credit as the Wi-fi Benefactor

First, put your business and brand on the landing page. You’re proud to offer such a useful service to your customers and want them to know that it was your business, not the shoe-shop next door, that is providing the convenient wi-fi network. Simply by creating an appealing and branded wi-fi landing page, you can build a positive association with each visitor who connects.

Then, of course, there are those who would never have discovered your business if not for the wi-fi. Wi-fi-surfers skim shopping, outlet, and strip malls for places where they can get free access to the internet for reasons of their own. Often because they’re out of plan data for the month but still want to connect. By putting your business name (and possibly a little map of your location) on your wi-fi landing page, you can guide these wi-fi surfers in through your doors to sit down, get better signal strength, and become paying customers.

2) Advertise Your Security

An interesting way to make your venue and your guest wi-fi network more appealing is to make it clear just how seriously you take security. Consider individual visitor accounts and password logins to your network as an increased form of security along with friendly warnings about being careful on any public network. If your business caters to parents with young children, you might even consider browsing limitations that blacklist sites that are known to be dangerous or feature adult content.

3) Feature Your Specials

There is always another opportunity to up-sell, especially when you’re designing a web page that almost every visiting customer will see. In fact, you can use your guest wi-fi landing page as an extension of your in-house services because the two will always occur simultaneously. One way to turn your wi-fi landing page to greater profits is to feature your specials in big beautiful color pictures. Whether you’re a restaurant and these are appealing images of potential meals the customer could choose from or a retail location with today’s great deals scrolling across the screen, you can get visiting customers in the mood to splurge a little with a touch of helpful promotion on your wi-fi front page.

4) Streamline to Your Website or Mobile App

If you’re offering something as tech-savvy as guest wi-fi, it can usually be assumed that you already have a website and maybe even a custom mobile app. Don’t be shy about incorporating access to these directly into your wi-fi landing page. Include friendly buttons like “Take Me to the App!” or “Check Out Our Website!” after guests access the network so that they can jump right into their current desire for services and information.

5) Provide At-Table Ordering

Finally, why not make your guest wi-fi service completely integrated with in-house service with more than just featured specials? While guests are free to surf to their favorite websites and use online apps after logging in, consider an open invitation to oder their meal from the table with your special in-house web portal or other directly convenient services your business might be able to offer.

Wi-fi landing pages are a playground of business opportunities just waiting to be designed and innovated. If you’re seeking ways to turn your venue assets to greater profits, look no further than the web page every guest, customer, and visitor sees when they access your appealing free wi-fi network.

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Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

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Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

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Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

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Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

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Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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