• WiFi Marketing

Security Standards for Basic PCI Compliance

by: Robin Johnston On: October 13, 2016
2 min read

PCI (or Payment Card Industry) Compliance refers to the security standards that businesses who accept credit cards must follow. Any business, from startup to franchise, must follow these regulations to ensure the safety of their consumers’ privacy and financial data. Failure to follow this code can result in loss of patronage, and even lawsuits. Learning how and why you should make sure your business PCI compliant can save you and your customers from dangerous security breaches.

“PCI Compliant” refers to the twelve steps necessary to facilitate and maintain secure data storage standards, as defined by the PCI Security Standards Council. These are as follows:

  • Installing and maintaining a firewall.
  • Changing factory preset passwords and usernames on terminals and storage devices.
  • Protecting stored data.
  • Encrypting transmissions over public networks.
  • Maintaining updated and relevant anti-virus applications.
  • Developing and maintaining secure systems.
  • Restricting cardholder data to limited access.
  • Assigning personal sign-in information for everyone using computers.
  • Restricting physical access to cardholder information.
  • Monitoring network resources.
  • Regularly testing security systems.
  • Maintaining a PCI Compliance policy within company personnel.

Even if your business isn’t PCI Compliant, your methods of transferring, storing, and accessing your customers’ credit card data may still be safe, hence, why the term used is “compliant”. However, not using a compliant host for your data can open up a doorway for hackers who look for easy loopholes in your data’s security. The regulations are there to protect both companies and cardholders, alike, and are not subject to interpretation or misuse.

The penalties for not being PCI Compliant and suffering a security breach can be devastating to a company’s reputation, chasing customers and investors away with even a rumor of lax security. In addition to being sued and fined by companies who issue credit cards, a security breach can result in being investigated by the government, and the expense behind recuperating from a data security breach is steep. 

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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