• Restaurant Marketing

5 Rare Restaurant Digital Marketing Ideas to Stand Out

by: Robin Johnston On: April 3, 2018
4 min read

5 Rare Restaurant Digital Marketing Ideas to Stand Out.jpgWe can agree that more restaurants are using digital marketing to get in front of and engage their customers. Yet, the online space is becoming super crowded and competitive. Whether through blogging, social media, videos or emails, brands are aggressively fighting for attention to win people over to their content.

So, how do you get noticed amid the noise? What are some ways you can foster online engagement to keep people actively involved in your content…especially in between visits to encourage repeat visits?

The good news is, there are tactics that not enough restaurants are using in their marketing. In fact, here are five underused restaurant digital marketing ideas to help you stand out online, connect with more customers, and drive more sales.

#1 Create Your Own Community Using Facebook Groups

Facebook groups have been on the scene for years, but how often are restaurants using them to create a community? Although focusing on growing your Facebook Business Page is part of the social media marketing strategy, you could have more success with groups in getting people connected and engaged.

You see, developing a group of like-minded individuals that are interactive makes your social media effective. They’re being social which makes you stand out from other competitors simply promoting posts.

Making your group the hangout spot where you post questions, reply back, and encourage members to get involved will create a greater impact on brand loyalty and online reach.

#2 Build Your List through Wi-Fi Opt-in

A smart way to collecting leads for your email marketing campaigns is having guests opt-in when using your Wi-Fi service. This non-intrusive method is perfect for capturing information that you can leverage in your email and content strategy. People are more apt to give their email in exchange for free and reliable internet service.

Therefore, stop letting guests simply hop on without providing a way to stay connected with you. You’ll find that this is one of the easiest ways to grow your list!


#3 Treat Two for a Week!

Well, perhaps not that long…but here’s the concept: run a contest where you have guests share an image on Facebook or Instagram while dining at your restaurant. Tell them to be creative in how they want to highlight their dining experience. Be sure that they either tag you or provide the contest hashtag (on Instagram) in order for you to view it later.

The winner(s) will receive free lunch for two for a week (or whatever the prize).

Contests are a double-edged sword because it increases engagement, drives awareness, and allows you to generate tons of user-generated content. You can leverage user-generated content in all sorts of ways including more content for your social strategy, website, and blog content.

Also, keep in mind that the more engagement you get on your posts, the more your future posts will benefit in organic reach.

And finally, this type of contest is a natural way to get more reviews for your business.

#4 Create a Live Video Cadence

One of the top restaurant digital marketing ideas is using live video on social media. Facebook Live and Instagram Stories are killing it in getting followers to engage. In fact, studies reveal that users would prefer live video content over a social media or blog post.

Use this to your restaurant’s advantage. Create a live video cadence where you broadcast the same day and time weekly. Promote this to your list and on your social channels to continue boosting attendance.

To make the content strategy easier, have a theme for each week. For example, perhaps the first Thursday you’ll take viewers behind-the-scenes, showing a different aspect of your business each time. The second Thursday can be dedicated to the best sellers of the week or month and so forth.

#5 Wow Your Guests by Sending personalized emails

Did you know email segmentation generates 58% of all revenue (Source: HubSpot)? Yet, a whopping 42% of marketers do not send targeted email message. Restaurant owners and managers, this is where you can really capitalize on your email marketing and outdo your competitors: sending personalized email content.

You see, by using your Wi-Fi analytics and discovering more about your guests, you can tailor your email content specifically for them. This is much more effective than sending a generic email blast that creates hit or miss results.

Instead, send content that resonates with your recipient. If you know that your guest typically visits during lunchtime and gravitates towards a special dish, then sending them a lunch promotion on their favorite meal will bring them your way – especially if you mentioned: “we’ve noticed you enjoy…”

Commit to delivering personalized content and you’ll have a loyal fan who raves about your brand!

Grow Your Presence and Profits Using these Restaurant Digital Marketing Ideas

Even in a crowded online space, you can still find ways to capture your audience’s attention for your restaurant’s digital marketing.

So include these tips in your strategy to begin gaining traction from your online efforts. As you remain consistent, you’ll notice more of your guests commenting and participating in your content, a boost in brand awareness, and more opportunities created for sales with increased leads added to your funnel.

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here


What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

Subscribe Here for the Latest Updates

Never miss a post! We'll keep you up-to-date on the latest restaurant and retail WiFi marketing information.

Drop us a line!

We would love to hear from you! If you have any questions, comments or ideas about our blog, drop us a line and let us know.

Or call us at 727-877-8181.

Contact Us