• Restaurant Marketing

It Pays to be a Customer: 4 Favorite Customer Loyalty Programs

by: Robin Johnston On: April 12, 2018
3 min read

Loyal customers are the backbone of any business. Not only are they the ones driving your sales, their word-of-mouth referrals and recommendations play in important role in spreading brand awareness and expanding your reach. This is why businesses spend time, money, and resources finding ways to not just attract new customers, but to turn those individuals into loyal, repeat customers.  One of the best ways this is done is by rewarding your customers!  

The concept isn’t anything new. Just think of the old days of punch cards that reward customers with a 10th meal for free.  As customer buying behavior evolves, customer loyalty programs continue to be improved, with businesses steadily coming up with interesting, innovative programs that retain customers and solve problems, all while providing great customer perks.  Below are four of our favorite customer loyalty programs from 2017. 

Cinemark Movie Club

Disruption is great for innovation, but it does impact the status quo if they fail to keep up.  One of the industries experiencing disruption is the movie industry.  It’s not only streaming affecting the industry, but also subscription-based services like Movie Pass that allow customers to see any movies they want for a monthly fee.  Cinemark is competing with its own loyalty program, Cinemark Movie Club.  This loyalty program, for a monthly fee, gives customers one movie ticket per month, a 20% discount on concessions, and additional tickets at a discounted rate for additional parties.  Not only that, but unused tickets roll over to the next month. This program is integrated into the Cinemark brand, including its mobile app. One of the great features of the app involves putting a phone in CineMode and using it for sharing on social media platforms, resulting in more loyalty points.  This is a great way of using intelligent marketing while at the same time rewarding customers. 

Lids Access Pass

Lids, a hat, apparel, and accessories retailer, provides a loyalty program which relies on Wi-Fi analytics.  By downloading the app, and creating an account, customers gain access to rewards points, birthday gifts, and early notifications on special offers.  By paying an annual fee, customers get those same perks in addition to discounts on merchandise and access to special offers.  The app also uses Wi-Fi presence analytics to help customers find the nearest store.  

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My Chili’s Rewards

As far as restaurants, Chili’s offers one of the best loyalty programs out there.  The program is completely digital and is at the forefront of intelligent marketing by providing personalized offers to customers based on their purchases.  One of the most unique innovations that Chili’s has implemented into its loyalty program is gaming.  Based on a customer’s preferences, Chili’s offers challenges to customers that result in points, such as trying a new menu item.  Chili’s also includes small kiosks at its tables, so customers can participate in challenges, earning rewards at their tables.  

Amazon Prime

Amazon provides one of the most popular loyalty programs in the industry.  At first, the Amazon Prime subscription simply provided free shipping for members who paid the yearly subscription fee.  Today, the program has now evolved to include not only free shipping, but also free books, discounts, audio streaming, video streaming, digital storage, etc.  It provides an incentive for customers to not only use Amazon for their shopping needs, but to also take advantage of the other products and services that Amazon offers.  Amazon also combines analytics with its rewards program, looking at data such as most downloaded Prime books and other customer browser data to market exclusive offers for members.  

By incorporating technology and analytics into their loyalty programs, businesses – especially in the restaurant and retail industries – are able to offer unique, custom, innovative loyalty programs that not only pay customers but pay off in the long run.  Customers receive offers, incentives, and deals that reward their loyalty, while businesses are able to collect valuable customer data, boost marketing, and attract and retain customers.  It’s an investment that pays off for everyone involved.  

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Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
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Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

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Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

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Atlanta Bread Company

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They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

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Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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