• Restaurant Marketing

Guest Data Importing and Toast Integration Now Available in Bloom

by: Allen Graves
5 min read

Bloom Intelligence has released two game-changing features to bolster the potency of our restaurant customer data platform (CDP). We now support guest data importing and have integrated with the Toast online ordering system.

These innovative functionalities are designed to augment your marketing strategies by expanding your customer database with a wealth of valuable guest data.

Introducing Guest Data Importing

In this increasingly digitized world, where guest data is so valuable, being able to harness and manage this resource effectively can set your restaurant apart. Understanding the importance of data in the success of your establishment, we’ve introduced the feature of Guest Data Importing.

No longer will your guest data be scattered across different platforms and systems. With our new feature, you can import all your guest data into Bloom Intelligence’s platform.

Whether it’s data from your Point of Sale (POS) system, email marketing platform, or other third-party platforms, you can now consolidate it effortlessly.

Restaurant Customer Database

Not only does this make your guest data more accessible and manageable, but it also provides insights to help create highly targeted marketing campaigns.

By using data to understand your guests’ preferences, demographics, and buying habits, you can craft personalized, data-driven marketing strategies that resonate with your audience and drive repeat business.

This feature will also aid in segmenting your customer base. Segmentation is a marketing technique that divides your patrons into subsets based on common characteristics, such as demographics, buying habits, or interests.

It allows you to target your marketing messages more precisely, leading to higher engagement rates. By doing so, you can convert occasional diners into loyal patrons, thereby increasing your customer base and imrove revenue.

Toast Online Ordering Integration

We’re also thrilled to announce an integration with Toast, a leading POS and online ordering system for the restaurant industry. This integration offers an incredibly seamless way to accumulate and leverage even more guest data from online orders.

As more consumers embrace the convenience of online ordering, this feature allows you to capture data from every Toast-powered order. With every order, you gain access to the guest’s contact details, order history, preferences, and feedback. This rich trove of information serves as a significant asset to your online ordering marketing strategies.

Toast Integrates with Bloom Intelligence

By leveraging Toast’s online ordering data, you can refine your menu based on what’s popular, adjust prices based on what customers are willing to pay, and even identify upselling opportunities.

Furthermore, integrating with Toast can lead to better email marketing campaigns. With access to order history, you can send personalized offers, promoting items that your guests have previously ordered or shown interest in. In doing so, you encourage repeat orders, foster customer loyalty, and potentially attract new customers.

Enhancing Your Restaurant Marketing

Both the Guest Data Importing feature and Toast Online Ordering Integration work to fuel your restaurant’s growth. They enable you to build a larger, richer, and more detailed customer database.

The Bloom platform then uses these insights to create powerful, data-driven marketing strategies, offering an unprecedented level of personalization. This targeted approach ensures that your marketing messages are not only heard but also acted upon, increasing your guest engagement and conversion rates.

In essence, these new features do more than just expand your customer database—they provide the tools to transform your data into actionable marketing strategies that ultimately drive your restaurant’s success.

Discover Bloom Intelligence

We’re excited to see how you harness these new features to enhance your restaurant marketing. Whether you’re looking to deepen your understanding of your customers, optimize your menu, or boost the effectiveness of your marketing campaigns, these innovative features promise to deliver.

At Bloom Intelligence, we understand the power of data and the role it plays in shaping your restaurant’s success story. That’s why we’ve integrated these features into our platform—to empower you with actionable insights derived from data.

With the Guest Data Importing feature, you have the advantage of consolidated and organized data. You can access clean, usable data in one place, ready for analysis and action. You no longer need to spend precious hours cleaning up data or trying to synchronize data from multiple sources. Now, you can focus your energy on what really matters, using that data to build and implement powerful, effective marketing strategies. Meanwhile, the integration with Toast’s online ordering system allows you to capitalize on the shift toward online ordering.

Consumer ordering online

With access to rich guest data, you can send highly personalized messages that resonate with your customers on a deeper level. This could mean recommending dishes based on their past ordering history, offering special deals on their favorite items, or simply wishing them a happy birthday with a special discount. These personal touches go a long way in building customer loyalty and encouraging repeat business.

These new features aren’t just additions to our platform, they represent our commitment to providing you with the tools you need to succeed in the increasingly competitive restaurant industry.

Remember, every piece of data is an opportunity to learn more about your guests and tailor your offerings to their tastes. With Bloom Intelligence, you have the power to transform that data into meaningful connections with your patrons, thereby driving your restaurant’s growth and success.

With the right data, the right tools, and a little creativity, the possibilities are truly endless. So, get ready to dive into a world of insightful, data-driven restaurant marketing with Bloom Intelligence.

Schedule a Free Demo Today

Bloom Intelligence is an AI-powered restaurant marketing platform that includes a powerful customer data platform, WiFi marketing, and reputation management tools.

Guest data is collected from many different sources and aggregated into one single platform, making it simple and easy to analyze and segment your restaurant’s guest personas.

Bloom makes guest data collection effortless, allowing you to quickly execute the strategies listed above, saving you time, increasing customer lifetime values, attracting new guests, improving your reputation, and boosting your bottom line.

To see more of what Bloom can do for your restaurant, schedule a free demo today, or call us at 727-877-8181.

Bloom Intelligence Restaurant Marketing Platform

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here


What our happy customers
are saying

“SaaS that covered so many bases for us instead of having to use multiple software products. Bloom Intelligence has simplified our responses to reviews, customer feedback, and more. I highly recommend Bloom Intelligence.”

Robert Sanderson

“Bloom Intelligence really is a step ahead in terms of marketing software and metrics. Their product is reliable, fast and innovative and has helped the company I work for really grow.”

John Marchetti

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel Ramirez

“In these challenging times, it has been a pleasure working with Bloom Intelligence to help facilitate our service offering to our clients. They were extremely responsive and provided support to mitigate risk and minimize revenue loss. Great partner!”

Stefan Kim

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

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