Bloom Intelligence has released two game-changing features to bolster the potency of our restaurant customer data platform (CDP). We now support guest data importing and have integrated with the Toast online ordering system.
These innovative functionalities are designed to augment your marketing strategies by expanding your customer database with a wealth of valuable guest data.
Introducing Guest Data Importing
In this increasingly digitized world, where guest data is so valuable, being able to harness and manage this resource effectively can set your restaurant apart. Understanding the importance of data in the success of your establishment, we’ve introduced the feature of Guest Data Importing.
No longer will your guest data be scattered across different platforms and systems. With our new feature, you can import all your guest data into Bloom Intelligence’s platform.
Whether it’s data from your Point of Sale (POS) system, email marketing platform, or other third-party platforms, you can now consolidate it effortlessly.
Not only does this make your guest data more accessible and manageable, but it also provides insights to help create highly targeted marketing campaigns.
By using data to understand your guests’ preferences, demographics, and buying habits, you can craft personalized, data-driven marketing strategies that resonate with your audience and drive repeat business.
This feature will also aid in segmenting your customer base. Segmentation is a marketing technique that divides your patrons into subsets based on common characteristics, such as demographics, buying habits, or interests.
It allows you to target your marketing messages more precisely, leading to higher engagement rates. By doing so, you can convert occasional diners into loyal patrons, thereby increasing your customer base and imrove revenue.
Toast Online Ordering Integration
We’re also thrilled to announce an integration with Toast, a leading POS and online ordering system for the restaurant industry. This integration offers an incredibly seamless way to accumulate and leverage even more guest data from online orders.
As more consumers embrace the convenience of online ordering, this feature allows you to capture data from every Toast-powered order. With every order, you gain access to the guest’s contact details, order history, preferences, and feedback. This rich trove of information serves as a significant asset to your online ordering marketing strategies.
By leveraging Toast’s online ordering data, you can refine your menu based on what’s popular, adjust prices based on what customers are willing to pay, and even identify upselling opportunities.
Furthermore, integrating with Toast can lead to better email marketing campaigns. With access to order history, you can send personalized offers, promoting items that your guests have previously ordered or shown interest in. In doing so, you encourage repeat orders, foster customer loyalty, and potentially attract new customers.
Enhancing Your Restaurant Marketing
Both the Guest Data Importing feature and Toast Online Ordering Integration work to fuel your restaurant’s growth. They enable you to build a larger, richer, and more detailed customer database.
The Bloom platform then uses these insights to create powerful, data-driven marketing strategies, offering an unprecedented level of personalization. This targeted approach ensures that your marketing messages are not only heard but also acted upon, increasing your guest engagement and conversion rates.
In essence, these new features do more than just expand your customer database—they provide the tools to transform your data into actionable marketing strategies that ultimately drive your restaurant’s success.
Discover Bloom Intelligence
We’re excited to see how you harness these new features to enhance your restaurant marketing. Whether you’re looking to deepen your understanding of your customers, optimize your menu, or boost the effectiveness of your marketing campaigns, these innovative features promise to deliver.
At Bloom Intelligence, we understand the power of data and the role it plays in shaping your restaurant’s success story. That’s why we’ve integrated these features into our platform—to empower you with actionable insights derived from data.
With the Guest Data Importing feature, you have the advantage of consolidated and organized data. You can access clean, usable data in one place, ready for analysis and action. You no longer need to spend precious hours cleaning up data or trying to synchronize data from multiple sources. Now, you can focus your energy on what really matters, using that data to build and implement powerful, effective marketing strategies. Meanwhile, the integration with Toast’s online ordering system allows you to capitalize on the shift toward online ordering.
With access to rich guest data, you can send highly personalized messages that resonate with your customers on a deeper level. This could mean recommending dishes based on their past ordering history, offering special deals on their favorite items, or simply wishing them a happy birthday with a special discount. These personal touches go a long way in building customer loyalty and encouraging repeat business.
These new features aren’t just additions to our platform, they represent our commitment to providing you with the tools you need to succeed in the increasingly competitive restaurant industry.
Remember, every piece of data is an opportunity to learn more about your guests and tailor your offerings to their tastes. With Bloom Intelligence, you have the power to transform that data into meaningful connections with your patrons, thereby driving your restaurant’s growth and success.
With the right data, the right tools, and a little creativity, the possibilities are truly endless. So, get ready to dive into a world of insightful, data-driven restaurant marketing with Bloom Intelligence.
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Bloom Intelligence is an AI-powered restaurant marketing platform that includes a powerful customer data platform, WiFi marketing, and reputation management tools.
Guest data is collected from many different sources and aggregated into one single platform, making it simple and easy to analyze and segment your restaurant’s guest personas.
Bloom makes guest data collection effortless, allowing you to quickly execute the strategies listed above, saving you time, increasing customer lifetime values, attracting new guests, improving your reputation, and boosting your bottom line.