Your restaurant’s reservation system does more than just book tables—it holds a wealth of untapped guest intelligence that can drive revenue and strengthen customer loyalty.
With Bloom Intelligence’s newly enhanced Advanced Reservation-Based Guest Segmentation, you can now turn reservation data into precision-targeted marketing campaigns that boost engagement and conversions.
Why Reservation Data Is a Goldmine for Restaurants
Generic email blasts typically see conversion rates of just 2-3%, but when you segment based on real guest behavior—like past events attended, booking frequency, or visit recency—those rates jump to 15-25% or higher.
Why? Because you’re speaking directly to each guest’s preferences and dining patterns.
Real-World Use Cases
Imagine being able to:
- Re-engage event enthusiasts – Identify guests who attended your Valentine’s Day wine pairing but haven’t returned, then send them a personalized invite to your upcoming harvest dinner with an early-bird discount.
- Win back dormant guests – Target first-time bookers who dined with you 90 days ago with a “We miss you” offer featuring their favorite dishes.
- Reward loyal patrons – Segment frequent bookers and offer them exclusive perks, like a complimentary dessert on their next visit.
For example, one Bloom client used event-based segmentation to re-engage cooking class attendees with a 40% discount on a wine club membership. The result? $12,000 in additional revenue from a single 200-person email campaign.
Key Segmentation Filters Now Available
With Bloom’s new reservation-based filters, you can create hyper-targeted campaigns based on:
✅ Event-specific attendees (wine tastings, private parties, holiday events)
✅ Reservation timing patterns (first-time bookers, recent visits, dormant guests)
✅ Booking behavior (frequent diners vs. one-time visitors)
✅ Custom date ranges for any reservation activity
How It Works
These filters integrate seamlessly with automated trigger campaigns, meaning your segments update dynamically as guest behavior changes. Set it once, and your marketing gets smarter over time—no manual adjustments needed.
For Current Bloom Users:
Log in now to explore these new filters under your Guest Lists section and start building high-converting segments today.
Not Using Bloom Yet?
Discover how our all-in-one restaurant marketing platform turns guest data into consistent revenue growth.
These new filters are just one part of our powerful automation suite. See how Bloom helps restaurants like yours increase repeat visits, boost average ticket size, and drive more revenue—all on autopilot.
Schedule a Free Demo to see the full power of Bloom in action.
Your success is our priority—let’s turn your reservation data into real results.
Let Bloom Intelligence Make It Effortless
Bloom Intelligence is an AI-powered restaurant marketing platform. It includes a powerful customer data platform, website integrations, automated guest data collection, one-click audience segmentation, marketing automation via email and SMS, advanced reputation management, and impressive reporting tools.
Bloom makes guest data collection and reputation management effortless, which allows you to quickly execute the strategies listed above, saving you time, increasing customer lifetime values, attracting new guests, improving your reputation, and boosting your bottom line.
Call us or schedule a free demo online and Bloom will show you how our restaurant marketing platform can help you save time and increase your customer lifetime values by automatically building first-party customer databases, unlocking important guest insights to trigger automated marketing at the right time and place, discover true guest sentiment, save at-risk guests, increase your current guests’ frequency, supercharge your website, and find new guests.
Click to schedule a Free Online Demo, or call 727-877-8181 to see how we can help you drive tangible results for your restaurants.
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