Average Daily Traffic
Average daily traffic is the mean number of guests visiting a restaurant per day over a defined period. Captured passively through WiFi rather than estimated from covers, it reveals visit volume trends, peak days, and the split between new and returning guests — a foot-traffic baseline that makes changes in guest behavior visible.
Average daily traffic for restaurants
Average daily traffic is the mean number of guests visiting a restaurant per day. Captured passively through WiFi, it reveals visit-volume trends over time — and, crucially, the split between new and returning guests behind that total.
The number behind the number
A steady daily traffic count can hide very different realities. Two hundred guests a day made up mostly of loyal regulars is a healthy, durable business; the same two hundred churning through first-timers who never come back is a leaky bucket. That’s why average daily traffic is most useful split by new versus returning — the total tells you volume, the split tells you health.
Tracked over weeks and dayparts, it shows whether marketing is genuinely growing your base or just replacing the guests you’re quietly losing.
Frequently asked questions
How is average daily traffic measured?
Passively via WiFi, which detects guest devices as they enter — no manual counting required. Because it captures every visit automatically, it can also distinguish new guests from returning ones using identity resolution.
Why look at the new-versus-returning split, not just the total?
Because the same traffic total can mean very different things. A base of loyal regulars is durable; a churn of one-time visitors is a leaky bucket. The split tells you whether your traffic reflects real retention or constant, costly replacement.
Bloom turns guest data into recovered revenue — an average of $53,000+ per location a year.
See your restaurant's data