• Social Media

5 Restaurant Social Media Trends in 2022

by: Allen Graves
4 min read

Well, 2020 is officially over. By now, many restaurateurs have found the painfully apparent need to evolve. So, regardless of how restaurant professionals feel about social media trends, it’s undeniably an essential component for growth in 2022. Unarguably, guest behavior has changed forever.

In fact, 95% of restauranteurs agree that online restaurant technology improves their business. For example, many restaurants that have implemented online ordering receive 2-10x as many orders online as they did via telephone.

1. Facebook Lookalike Audiences

A whopping 33% of restaurants are not paying for social media ads. This statistic exists despite the fact that radio, cable TV, and newspapers are fading away. Likewise, Facebook ads have emerged as the most effective advertising channel for physical locations. However, many restaurants are unaware of the most lucrative way of reaching their target market with lookalike audiences.

How Facebook Lookalike Audiences Work

social media trends - Facebook Lookalikes


1. Restaurants can upload their email lists to create a Facebook Ads audience.

2. Facebook will connect the emails of current Facebook users.

3. Then, Facebook will match the Facebook users in a list to a similar lookalike audience. As a result, this audience is similar based on demographics, online activities, and likes.

Improve Ratings in Social Media

Facebook Lookalike Ad Statistics Based on Audience Drill-Down Percentages

Facebook provides the opportunity to choose the top percentage of lookalike audiences. The lower the percentage, the more identical the audience will be to an uploaded email list.

social media trends - Facebook Reports

2. Social Media Reputation Management

Today, 3 out of 4 customers look a Facebook comments and images to make informed decisions on retail or restaurant locations. Likewise, Gen X and Millennials are 99% more likely to choose a restaurant based on social media and online reviews. Additionally, restaurant customers are more likely to leave high ratings on Facebook than any other social media platform. When restaurant brands engage with customers, they see these customers spend up to 40% moreOver 71% of customers are more likely to recommend restaurants that quickly respond to social media inquiries. 

Unarguably, social media reputation management poses a higher level of importance in 2022 than any other year. As a result, customers are now more comfortable with researching and communicating with brands online than in person.


How Social Media Reputation Management Differs from Review Site Reputation Management

social media and review site reputation management for restaurants

Proactive vs. Reactive Reputation Management

how to respond to negative restaurant reviews

How to Get More Positive Reviews with Bloom Intelligence & Automated Feedback Loop Campaigns

how to increase positive restaurant reviews with social media marketing

how to automate restaurant reviews

3. Influencers

Many restaurants and cafes are turning to social media influencers as an affordable marketing method. For example, below are some examples of restaurant influencers. When choosing influencers, restaurants should:

  • Check to make sure the influencer has a high amount of real followers.
  • Ensure the influencer has high engagement rates based on their follower counts.
  • Determine if the influencer’s follower base matches a restaurant’s target market.

example of restaurant marketing influencer

restaurant influencer marketing campaign example

4. Social Media Calendars & Scheduling


Accountability is an essential component of social media management in the food & beverage industry. Too often, restaurant owners solely attempt to manage their social media without the time to do so. Instead, many restaurant owners may benefit from hiring a marketing person, working with an agency, or delegating social media to an experienced team member.

Social Media Calendars

Social media calendars also help provide accountability. Every month, restaurant professionals can create a calendar that can include:

  • Food specials (two-for-one specials, drink specials, etc.)
  • Holidays (National Burger Day, Columbus Day, Breast Cancer Awareness Day, etc.)
  • Events (live music, game nights, etc.)
  • Promotions (loyalty programs, catering, etc.)
  • Team features (featuring employee birthdays, anniversaries, introductions, etc.)
  • Customer spotlights (featuring loyal customers)
  • Sports events (football catering, Baseball on TVs, etc.)
  • App features (in-app ordering, loyalty programs, etc.)
  • News and public relations

The best time for restaurants to post to social media is between 1 and 3 pm. These times are when most social media sites receive the most traffic. Restaurants and coffee shops can also use social media management platforms like Hootsuite and SproutSocial to view their own best times to post based on engagement rates.

5. Social Media Optimization

Similar to listings such as Google My Business, restaurants need to optimize social media pages.

Social media pages should include:

  • Address
  • Hours of operation
  • Menus
  • Phone number
  • Reservation links
  • Ordering links

Bloom Can Help Your Social Media Marketing

Tackling social media and reputation management can help restaurants decrease acquisition costs. As more customers visit a location, more customers will share their experiences to encourage other first-time visitors. Then, loyal customers are more likely to return. In the end, loyal customers bring more revenue than one-time visitors.

For this reason, it’s important to provide customer service where your customers want to reach you. So while adapting to social media management may be uncomfortable, it is an essential element for success in 2022.



Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here


What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

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Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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