• Restaurant Marketing

What is a Restaurant Mission Statement?

by: Allen Graves
4 min read

A restaurant mission statement is a declaration of your company’s purpose, and it should be clear, concise, and inspiring. It should guide all your business decisions, and it should be something that you can always refer back to when making critical business decisions.

Here are three simple steps to create a mission statement for your restaurant, along with more tips below.

Define your restaurant’s purpose.

What is your company’s mission? What are you trying to accomplish? Define your goals and objectives, and make sure that they are realistic and achievable.

Write it down.

Mission statements should be written down and shared with all members of your team. Consequently, this will help to ensure that everyone is on the same page and knows what they need to do to help achieve the company’s goals.

Keep it updated.

Your mission statement should be a living document that you revisit and update as needed. As your business changes and grows, your mission statement should evolve to reflect your new goals and objectives.

Restaurant Owner Creating a Mission Statement

Why You Should Have a Mission Statement for Your Restaurant

Your mission statement is a declaration of what your company stands for, what it’s trying to achieve, and who it’s trying to serve.

It’s important because it provides clarity and focus for everyone involved in the company, from the employees to the customers. Without a mission statement, it can be tough to make decisions and stay on track.

Creating a mission statement can be a daunting task, but it’s worth taking the time to get it right. Here are a few tips:

  • Keep it simple. Your mission statement should be easy to remember and understand.
  • Make it relevant. The mission statement should reflect the unique characteristics of your business.
  • Make it inspiring. A good mission statement should inspire employees and customers alike.
  • Be realistic. Don’t set your company up for failure by promising things you can’t deliver.
  • Get input from everyone involved. Finally, the mission statement should be a collaborative effort, created by everyone who’s invested in the company.

Once you’ve created your mission statement, make sure to communicate it to everyone involved in the business. Post it on the wall, include it in employee manuals, and print it on marketing materials.

By making your restaurant’s mission statement visible and accessible, you’ll ensure that everyone is working towards the same goal.

Having a mission statement is essential for any business, but it’s especially important for restaurants. A clear mission statement can help you stay focused.

Likewise, it will keep you motivated while providing customers with a sense of what your restaurant is all about.

How to Use Your Restaurant Mission Statement

There are a lot of different things that your mission statement can accomplish for your business.

It can help you set restaurant marketing and operations goals and priorities, make decisions about what products/services to offer, and determine company values. It can also help you stay focused on what’s important and avoid getting sidetracked by less important issues.

Once your mission statement is created, shared with employees, and embedded into your company culture, you can begin sharing its message with your guests.

A great example of this comes from Maple Street Biscuit Company (MSBC), a southern comfort restaurant chain on a mission to create extraordinarily warm and welcoming dining experiences for its guests.

MSBC used Bloom Intelligence to help get this message in front of their guests. The goal was to amplify this mission, tell the brand story, and increase guest loyalty.

Zoey Rall, The Voice of Maple Street told us, “The mission behind my role is to tell the Maple Street story and show people how we are living our mission, and it matches up with Bloom’s capabilities really well.”

During her onboarding, she realized that the company was only using a very limited set of features and tools of the Bloom Intelligence restaurant marketing platform. “We were only collecting names and emails from WiFi. As far as email marketing went, it was very need-driven rather than based on a plan. We were using like 10% of what Bloom could do for us.”

Guests Enjoying the Restaurant Mission

Restaurant Mission Statement: An Example

So Zoey got to work. She began by working on new email journeys that run automatically anytime a guest gives Maple Street their email for the first time. Her first goal was to create a series of emails for stores that launch in new locations where customers do not already have brand affinity.

“We’re creating a four-email journey that says who we are, what we’re about – how we’re not just another restaurant – and thank them in a meaningful way for welcoming us into their local community. People in these new markets will come in knowing nothing about us, but the automated follow-up emails will help to build that awareness and transition into affinity.”

When Maple Street hosted their annual holiday brunch deal, Zoey created a final-call campaign infused with the brand’s warm and fuzzy personality aimed at capturing additional sales – and it worked.

“We realized there was time left to promote the special, so we sent out a last-minute reminder email and saw great bounceback. We even got email responses thanking us for the reminder,” said Rall.

Discover Bloom Intelligence

If you are ready to get your mission statement – or any messaging – in front of your guests, you need to give Bloom Intelligence a look.

Not only will you be able to automate your restaurant email marketing, but you can also use Bloom to unlock valuable guest insights, improve your ratings and reviews, identify and bring back lost guests, and so much more.

You’ll feel confident as you make solid data-driven decisions, drive company growth and build a much larger base of loyal customers.

With the amount of competition out there, Bloom can give you a strong competitive advantage and ensure lasting success.

So, click for a free demo of the Bloom Intelligence platform, or call to schedule today at 727-877-8181.

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here


What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

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