restaurant-marketing

Restaurant Smart Coupons

Smart coupons are a way for restaurant marketers
to save at-risk customers, increase frequency,
and reward loyal customers

Get A Free Demo
Restaurant Smart Coupons

Restaurant Smart Coupons

The goal of any restaurant discount, offer, or digital coupon is to entice a customer to visit your establishment and/or purchase a particular item.

Of course, the ideal solution would be for the customer to try out your restaurant based upon your brand reputation or restaurant marketing efforts, instead of having to use a coupon.

Unfortunately, consumers develop habits and personal preferences, and changing their mind isn’t always a piece of cake.

Today’s consumers love free coupons.

For example, according to market research company A. C. Nielson Co., 52 percent of consumers actively checked or compared pricing, and almost half (46%) searched for deals, promotions, or coupons.

When implemented correctly, coupons can bring new, returning, and churned visitors back through your doors again and again.

What are Restaurant Smart Coupons?

Restaurant smart coupons are simply digital coupons.

They serve the same purpose as regular paper coupons, but they are stored digitally on a consumer’s mobile device.

The best and easiest way to implement and maintain a digital smart coupon program is to use a WiFi marketing and analytics platform like Bloom Intelligence.

The platform allows you to easily create and send customers a unique, one-time use code that they can redeem at their next visit. The coupon is stored on their mobile device.

These digital smart coupons can be sent with specific terms of use and contain an expiration date.

Restaurant smart coupons are great for:

  • Recruiting New Customers
  • Resolving negative experiences
  • Enticing competitor foot traffic
  • Re-attracting churned customers
  • Selling more expensive items

New call-to-action

How Smart Coupons Work

When a customer logs into your guest WiFi, a WiFi marketing platform will create a customer profile for that guest.

Since every mobile device has a unique identifying number, the platform will recognize that customer whenever they are within range of the WiFi access point – whether they log into WiFi or not.

Smart Coupons for Restaurant Marketing

This allows the platform to monitor the customer’s behavior.

Then, specific messages can be configured and sent based upon their behavior (and/or demographic) data.

For instance, you can send automated digital offers to your customers who meet certain criteria, such as age, gender, postal code, number of visits, or days since their last visit.

When creating these digital coupons, Bloom gives you the ability to embed a smart coupon into the message.

The coupon is unique to that customer and that message. When the customer returns, they show their server the smart coupon on their mobile device and click the “Redeem” button.

The system tracks all of this and will give you accurate reports on how your campaigns are performing, based on how many customers returned to your location(s) and how many redeemed their unique smart coupon.

How To Use Smart Coupons

There are several reasons why you would want to send a smart coupon to your customers.

Perhaps the most important reason is to get customers who have stopped visiting to begin visiting again.

Keeping existing customers is much less expensive than acquiring new ones. So, this could make great financial sense for a restaurant or small business.

Bloom Intelligence uses multiple machine learning algorithms and artificial intelligence to accurately predict when a customer is at risk of churning.

When this happens, the customer is tagged in the database as an at-risk customer.

Then, using Bloom’s WiFi marketing suite of tools, you can create a digital offer that will be automatically sent when a customer is tagged as being at-risk.

These messages typically contain a pleasant greeting and a smart coupon for a free drink or appetizer to entice them to come back and reform their habit of frequenting your business.

Bloom users have been seeing up to 38% of their at-risk customers return using this strategy.

This increases their lifetime value and subsequently, your revenue. Click the banner below to read a real-life case study.

New call-to-action

As discussed above, there are many other reasons to use smart coupons for your restaurant.

So, Bloom allows you to create any message you want to send with your digital coupon. This creates flexibility and endless opportunities for you to get customers back through your doors.

Advanced WiFi Marketing with Bloom

With the Bloom Intelligence platform, smart coupons are just the tip of the iceberg.

Bloom provides detailed location-based WiFi analytics that allow you to measure customer behavior in real time at your physical location – even if they don’t log into your WiFi! 

WiFi Analytics also allow you to track the performance of every campaign down to your customer returning and redeeming smart coupons at your location(s).

This is because Bloom’s enterprise WiFi Analytics sense when a person’s device returns to your location from the restaurant marketing campaigns your team has created.

We then track redemption of your digital offer at your locations, and the actual return on investment from every campaign.

This allows you to continually optimize your campaigns over time to drive the profitability of every campaign. This is just smart.

With advanced WiFi analytics and an easy-to-use intelligent marketing suite, you’ll have the tools necessary to grow your brick-and-mortar business.

You’ll quickly and passively build a large customer relationship management database with detailed and cleaned customer profiles, and market to them automatically based on their demographics and behavior.

Start growing with Bloom Intelligence growth tools. Click here to sign up for a free demo, and watch your business grow!

 

Testimonials

Average Rating: 5.0 stars

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

“We use this service for our business and it is amazing. Measuring customer behavior and automatically marketing to them based on those behavior triggers is truly a step in the right direction for retail technology. Thank you, Bloom Intelligence!”

Jeff Catherell

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April Bocchieri

“Our marketing efforts have been much more focused and effective partnering up with Bloom Intelligence. I find some of the things that they can do with our data to be nothing less than amazing. Looking forward to tracking the results of our Holiday campaign.”

Mark Parente

“Pal and Theresa have been so informative and so kind! They were wonderful at explaining Bloom and dang, the amount of things this platform can track for your business is amazing!”

Amanda

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April

“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

Loren

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel

“These guys are so supportive, talented, and responsive. A great partner indeed.”

Owner, Good Karma

“I’m blown away by Bloom Intelligence’s marketing/software platform! The team is super reliable, efficient, professional and knowledgable about every aspect of the system. I’m new to the platform, and I would like to call out Edward Kennedy for being so patient and doing an outstanding job in walking me through the platform. The team of 5+ members took the time out of their day and held a Zoom conference to train me. I can’t wait to use Bloom Intelligence for my marketing campaigns moving forward.”

Sydney Dixon

They do a great job for us. Excellent company to work with!

Brandon Graham

We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!

Angela Fallen

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross

This tool has proven useful in collecting data for many aspects of what we do. Not only can we provide our customers with more of what they want using this data, we can grow our brand through targeting for franchise development, too.

Janene Krueger

“Great product, awesome customer service and very reliable. 100% recommended”

Francisco Iniguez

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

They are really easy to work with and have helped us to capture a tremendous amount of customer information. Thanks Bloom!

Michael Brown

“Bloom is the only company to provide us with the necessary tools to compete with the e-commerce businesses. Without this company there is no way of knowing (or at least having a general understating) of what our attribution rate was, life time value of customer (LVT), dwell time, etc. Frankly, I didn’t even know what that stuff even meant until I met with one of their sales reps. Without this data, brick and mortars will always be step(s) begins.”

Serge Osaulenko

“Amazing service! I have been a client for years. I will continue to sign up all new businesses with Bloom.”

Memphis Garrett

“Always a pleasure working with the Bloom Intelligence crew! Shout out to Edward and Pal!”

Brittany
Best support team we have worked with. They are quickly responsive and keep us updated constantly with all our restaurant locations! Best way we have found to collect customer data.
Peyton Kraus

Free Download: The Bloom Intelligence WiFi Marketing Guide

Download the Guide
  • Customer Testimonial

    Bloom Intelligence goes above and beyond.

    “They have always been attentive through whatever needs and questions we have.

    They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

    ~ Matt Thompson, Managing Partner
    Madison Social

  • Customer Testimonial

    Great, Personalized Customer Service.

    “Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

    ~ Loren
    Carrabba's Original

Are You Ready to Grow Your Business with WiFi Marketing?

If so, Find out how Bloom Intelligence’s WiFi analytics & marketing platform measures offline customer behavior and builds customer loyalty.
Above all, it’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow.