• Ratings and Reviews

Using Your WiFi Landing Page To Collect Customer Ratings

by: Allen Graves On: July 17, 2019
3 min read

Most everyone now looks to the internet to give suggestions on any number of questions we might be asking, from where to go and what to see on our next vacation, to the nearest location of a quality gym, to something as basic as where to eat for dinner. 

Not only are we looking for information on things that are available near us, but we’re also hoping there’s a good number of customer ratings and reviews to scroll through so we can make comparisons of our choices. 

is a mobile app worth the effort for restaurant - CopyMore and more, consumers are basing their decisions on where to go or what to do based upon the opinions of others who have gone before them – strangers we’ve never met, but who in part, have rated our potential options for us. 

Websites like Yelp and TripAdvisor are great for the indecisive. Not only do they tally star ratings, they also allow us to read lengthy feedback given by previous guests, so we are able to get a feel for the ambiance and an insight into special details and offers. 

Reviews for places like restaurants especially can be used as a tool not only for potential guests, but also for the businesses themselves. For instance, good reviews give managers an opportunity to see what’s going well, and what strategies are charming their guests. While bad reviews give them an opportunity to make some changes and address concerns before they spin out of control.

In fact, according to researchers at the The University of Maryland, it might be possible to predict the fate of a restaurant based on analysis of customer reviews. Looking specifically at data from Yelp, they were able to calculate with 70 percent accuracy if a restaurant was going to close their doors within the next quarter. 

This makes sense for star reviews, but interestingly they took it a step further and developed a program that could scan and analyze the written reviews as well, finding that written content actually had more meaning than the numerical ratings alone. 

Businesses have always conducted some sort of customer surveys, reviews or assessments, but the digital revolution has changed the game, and ultimately provides much more useful information for both consumers and companies. 

Unfortunately, many customers choose not to leave a review, forget to do it after they leave, or are unsure how to do it. If there isn’t sufficient data, a few random responses aren’t going to add up to much. 

A great way to encourage customers to leave reviews is through WiFi landing pages. By providing visitors with free WiFi access, they can be prompted to leave a review as they log in. Most guests will appreciate the convenience of free WiFi access, and will be happy to spend a few minutes leaving a rating or review. 

Additionally, by offering in-house WiFi, businesses can gather customer contact information, analyze visitor behavior patterns, engage guests with social media content and more. 

Contact Bloom Intelligence for specifics on how to use WiFi in your location to get the customer ratings and reviews flowing, learn more about your consumers and boost your brand awareness and client retention. 

And for details about how improving your ratings and reviews can have a direct impact on your revenue, download our free guide, Rocket Your Restaurant Ratings and Reviews, or click the banner below.

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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