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Using Social WiFi To Quickly Grow Your Business

by: Ron Zvagelsky On: May 6, 2020
3 min read

To define creative ways in which social WiFi is a tool that garners invaluable information about the demographic and behavior data of your customers, it is pivotal to first explain the workings of a social WiFi platform.

A Social WiFi Platform is a portal that creates access to your WiFi connection by allowing consumers and clients using smart phones, laptops, and tablets to connect to the internet. In doing so, the platform can measure customer behavior data while collecting valuable customer profile information.

Why is Social WiFi In Demand?

Social WiFi is popular as an alternative mode of accessing the internet due to the charges that many consumers incur when they log into the web via cellular networks. 

Statics show that the average amount of time an individual spends on the web primarily increases if they are using a WiFi connection. The time variance between a person using WiFi connections and one using cellular data stands at a staggering twenty-three percent. More and more people are looking for cheaper and efficient ways to access the internet and enjoy online activities.

social wifi marketingSocial WiFi: Capitalizing on the Marketing Potential

This is where the rubber meets the road.

With the increasing demand for WiFi connections at physical locations such as restaurants and coffee shops, social WiFi is an effective way of capitalizing on the immediate and long-term marketing potential it possesses.

The user interface, also known as a captive portal, offers space for advertising the products and services that your business offers. 

Social WiFi enables individuals to access the WiFi connections of businesses. To access the network, customers will avail information about themselves, such as their name, email address, age and gender. The information gathered from such a preliminary access activity is a rich source of insight about the demographic of your visiting customers.

Effectively Engage With Your Customers

One creative way to improve customer engagement is to ensure that the preliminary access procedure is short and precise. Consumers want to access the internet as fast as possible, and long forms requiring details may deter them from using your WiFi. For future logins, you might use a progressive profiling feature, asking for just one piece of information to add to the customer’s profile each time they log in.

Another creative way to improve customer engagement is to tether login credentials with already established social media platforms like Facebook.  According to research from Pew Research Center, two-thirds of American, or 68 percent, have a Facebook account. Offering to access your business WiFi connections via Facebook saves the client’s time when it comes to logging in. This will help retain customers and foster a sense of consumer loyalty. It is also a valuable source of customer data which can be added to the customer profile.

Social wifi analytics

Information Is Power – WiFi Marketing Power

Great marketing is built around great data. Information about the demographics and behavior data of your customers can offer valuable insight that can serve as a powerful source of market strategies. The login details of those who access the social WiFi can tell a company all about their clientele, as well as the amount of traffic that the site can pull. The higher the amount of traffic the more profitable the marketing efforts can be.

Furthermore, social WiFi connections can garner information about the behavior data of the users, such as dwell times, repeat rates and time and days of visits. It helps answer the question of when and where are our clients most concentrated. 

Such insight allows you to measure the effectiveness of marketing campaigns, and gives you the data required to create intelligent marketing strategies. And it can help a business improve their network systems to guarantee customer satisfaction, which is vital in marketing.

Marketing is all about understanding the needs and requirements of a customer. Different demographics have different needs and interests. Having knowledge of what demographic groups frequent your establishment will determine what products and services you would market to them, when and how. 

Download the free WiFi Marketing Guide below to examine the various ways in which Social WiFi marketing can help you improve your business.

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Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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