Restaurant Marketing Blog

When you’re busy running a business, it may appear at first glance that you’re always experiencing the same customer visitation rates on a daily basis. In reality, it probably varies…

Trying to measure consumer behavior on a daily basis is often impossible without using a variety technologies to accumulate data. While you’ve perhaps invested in data-tracking tools and maybe even…

Offering free Wi-Fi is a common service in many businesses, and you’re probably no different in offering it to loyal and first-time customers. Since most customers expect it in public…

Operating a retail business can sometimes feel like leading an army during wartime. You pass long periods of relatively little activity and your troops face intense boredom. Suddenly, a peak…

Why are loyal customers important?  It seems like an easy question to answer, but not all companies understand how costly it is to lose–and have to replace–their customers.  Plus, companies…

Marketers at smaller hotel and motel chains face constant pressure to increase bookings and strengthen guest satisfaction. Printed cards for customer surveys only go so far in giving marketers the…

Restaurant marketers are intrigued by behavioral segmentation concepts used by digital businesses and larger companies. Still, they are also frustrated that those market concepts have been mostly inaccessible because of…

Business intelligence takes business data and reorganizes it into a clear picture. Data is a valuable resource that many car dealerships underutilize.  In this blog, we learn how business intelligence…

Running a successful restaurant isn’t easy. The biggest part of making it work is ensuring that your customers have the kind of experience that keeps them coming back for more.…

Restaurant customer segmentation is incredibly valuable to a strategic marketing program. It increases ROI and improves guest experiences. When you know who your guests are, you can segment them according…

Remember those business-card-filled fishbowls that used to sit on every reception counter? They were a great way to gain leads — before the digital revolution, that is. See how you…

Once upon a time, cafés and restaurants thought they didn’t need to offer free Wi-Fi, but then came the digital age. Customers began to want and need different things from…